How to Feed Your Content Beast - Finding content for blogs, social media, etc.


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Great content gets you more customers. Discover how to get business-building content easily for your blogs and social media channels. Learn how build a content strategy, create an editorial calendar, find great topics and locate multiple content sources and partners.

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How to Feed Your Content Beast - Finding content for blogs, social media, etc.

  1. 1. May 2013May 2013Developing ContentHow To Feed the Content Beast
  2. 2. May 2013May 2013Developing Content is Hard!The Content Beast is ALWAYS HungryYou need to feed contentthrough many channels:
  3. 3. May 2013May 2013Develop Your Content GoalsYour Value-Offered KeywordsYour Value-Offered KeywordsPopular KeywordsPopular KeywordsUsed by YourUsed by YourProspectsProspectsLowLowKeyword CompetitionKeyword CompetitionYour Sweet SpotYour Sweet Spot Tie your contentgoals to yourbusiness goals Identify your“sweet spot” What actions do youwant visitors to take? What content topicslead to those actions?
  4. 4. May 2013May 2013Determine Your Best Content TopicsLook to Google’s Tools for Content Ideas
  5. 5. May 2013May 2013Use a Blog as Your Content Hub
  6. 6. May 2013May 2013Blog Content Production Tips Set a Production Schedule Matching Resources Post Two Times / Week Use a Mix of Major Value Posts (MVPs) andSmaller Useful Posts (SUPs)MVPs 500 to 900 words, SEO-keyword drivenSUPs less than 400 words Set an Editorial Calendar Create a Content Idea Ecosystem
  7. 7. May 2013May 2013Create an Editorial CalendarPublishingDateAuthor Title KeywordTagSummary ContentTypeCategory CTA URL ResultsProposedCompletedWhenusingotherwritersGuidesyourwritingBriefsynopsisto helpyou trackMVP orSUP ..definestime req.Fromyour BlogWhatresponsedo youwant?Tie toGA
  8. 8. May 2013May 2013Four Ways to Get Content Write/RepurposeOriginal Content Hire a Writer Co-create Content Curate Content WrittenBy Others
  9. 9. May 2013May 2013Generating Content IdeasFor SUPs, write about:1. Your reviews of nicheproduct or industry book2. Your opinion on a post(in a top industry blog)3. Your view of top industrystories for the week4. Answers to commonquestion5. Your opinion on currenteventsFor MVPs, write about:1. How to solve(major industry problem)2. How to(niche issue)3. Best practices(for key issue)4. Your interview of topindustry leaders5. Top tips(best 10 ways to)
  10. 10. May 2013May 2013Content Idea Ecosystem
  11. 11. May 2013May 2013With a System in PlaceYou have finally tamed the beast!Analyze Results and Repeat the BestAnalyze Results and Repeat the Best
  12. 12. May 2013May 2013Thank YouOur team can help you with:Our team can help you with:Keyword ResearchKeyword ResearchBlog StrategiesBlog StrategiesEditorial CalendarsEditorial CalendarsSetting Up Editorial EcosystemsSetting Up Editorial EcosystemsContactContactKathryn McGeehanKathryn McGeehanEmail:Email:Kathryn at marketwise dot netKathryn at marketwise dot netMarket Wise Inc.Market Wise Inc.Getting Top Results for Clients Since 1998Getting Top Results for Clients Since 1998Search * Social * Content + *Email StrategiesSearch * Social * Content + *Email Strategies