L'oreal True Match Influencer marketing campaign (#TrueMatch)
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During 2017 L’Oréal Paris launched a campaign the celebrates diversity. The #TrueMatch influencer marketing campaign featured 16 people from different colors and genders. The chosen team of influencers included a trans influencer, a plus size model, bloggers and models from The States, Nepal, Hawaii and more. During the campaign, each person from the group shared her/his own skin story. The campaign theme was inspired by the 33 shades of True Match, L’Oréal’s range of foundation shades. Here are the campaign results, with insights on each influencer and their most popular posts.
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L'oreal True Match Influencer marketing campaign (#TrueMatch)
- 1. CAMPAIGN REPORT FOR #TrueMatch MONITORING ROI FOR L'Oréal Paris Powered by Klear
- 2. Campaign Report for #TrueMatch Summary CAMPAIGN ROI 15 Influencers 33 Posts 554,707 Engagements 3,113,219 Reach 32 1 554,605 102 16.9M Impressions *Reach represents an estimation for the amount of people that actually saw these mentions
- 3. Campaign Report for #TrueMatch Influencers Blake Lively TOP 0.1%it's a bird. it's a plane. it's a sharktopus... Fanbase: 634,895 14,220,715 2,170,731 1 mentions 2,152,654 Reach " 'Because I’m worth it’ is an iconic belief that resonates with so many, for good reason. Now more than ever that simple phrase is a powerful reminder to us all, as woman are... 477.9K 1.5K | 01/08/17
- 4. Campaign Report for #TrueMatch Influencers Cipriana Quann United States TOP 3% MODELING Repped by IMG Worldwide • WME▫️Vogue.com Contributor▫️️Vogue Best Dressed▫️Twin @TK_Wonder▫Writer▫️Fashion▫️Travel▫️Food▫️Cofounder/Editor of UBB ⬇️ Fanbase: 106,897 8 mentions 75,113 Reach L'ORÉAL True Match Campaign ▫️▫️▫️ I still can't believe it!!! So excited and flattered to be apart of the latest L'ORÉAL True Match Campaign which is being called one the "most... 3.0K 56 | 01/11/17 L'ORÉAL True Match Campaign ▫️▫️▫️ After keeping the announcement under wraps for months I am so flattered and excited to announce that I am part of L'ORÉAL (@lorealmakeup)... 2.2K 58 | 01/08/17 L'ORÉAL True Match Campaign ▫️▫️▫️ After keeping the announcement under wraps for months I am so flattered and excited to announce that I am part of L'ORÉAL (@lorealmakeup)... 1.9K 63 | 01/09/17
- 5. Campaign Report for #TrueMatch Influencers hari nef New York VERY FRIENDLY TOP 1% Fanbase: 55,947 192,421 2 mentions 64,964 Reach @lorealmakeup #truematch campaign i hate my voice but i love a nude beat for daytime to night 8.5K 506 | 01/09/17 i'm in the new @lorealmakeup campaign and that's pretty wild to me (!) catch the tv spot during the #goldenglobes tonight (or watch via the link in my instagram bio) #truematch... 8.9K 127 | 01/08/17
- 6. Campaign Report for #TrueMatch Influencers Lara Stone Paris VERY FRIENDLY TOP 0.1% Mama, wife, model Fanbase: 125,143 588,109 129,261 1 mentions 51,613 Reach So proud to be part of the @LOrealMakeup family and join in their new #TrueMatch campaign, sharing my unique skin story. #worthsharing #lorealista 19.7K 104 | 01/10/17
- 7. Campaign Report for #TrueMatch Influencers Jū, Xiǎowén 雎晓雯 United States TOP 2% FASHION IMG @imgmodels (Mina.White@img.com) Part of L'Oreal Family❤ @xianfoods eater 西安名吃货 ❤️ 元宝YUANBAO 吉利JiLi 's mom Fanbase: 332,602 1 mentions 33,880 Reach Excited to be part of the new @lorealmakeup #TrueMatch campaign, sharing my unique skin story. We came from different places carrying different stories . This is the chance for... 5.9K 51 | 01/09/17
- 8. Campaign Report for #TrueMatch Influencers Aja Dang Los Angeles TOP 0.5%on-camera personality, adventurist and lover of sports, travel, culture Fanbase: 18,436 115,518 530,739 1 mentions 21,300 Reach I love inspiring others to achieve their "best self" and it starts from being comfortable in you skin. Proud to show off my own skin and share my skin story in the new... 2.7K 29 | 01/08/17
- 9. Campaign Report for #TrueMatch Influencers My name is ARPANA New York TOP 2%www.arpanarayamajhi.com Fanbase: 50,923 2 mentions 18,937 Reach One more from @lorealparismakeup photos by @joeferrucci (for the latest #truematch foundation) before I bombard you all with some really "otherworldly" images soon to come! ❤️... 4.0K 55 | 01/10/17 A massive thank you to @lorealmakeup for including me as of the few faces for the new #truematch foundation campaign. I am very humbled to be chosen as of the talents/ creatives... 2.8K 62 | 01/09/17
- 10. Campaign Report for #TrueMatch Influencers Sabina United Kingdom TOP 6% MODELING Swedish Model - NY Based JAG Models NY Milk Management London Modellink Gothenburg Modelwerk HamburgSnapchat: @sabinakarls Fanbase: 32,349 2,533 3 mentions 1 mentions 14,027 Reach Because We're All Worth It ⭐️A dream come true. It's never too late ???? @lorealmakeup ???? @joeferrucci #worthsharing #truematch 1.5K 25 | 01/12/17 More than excited to share my freckles and my unique skin story in the new @LOrealMakeup #TrueMatch campaign ✨Thanks for letting me be a part of this ✨Check out a sneak peek... 1.2K 32 | 01/08/17 Because We Are All Worth It ???? True Match Campaign @lorealmakeup Be proud of who you are ✨ #TrueMatch #worthsharing 1.1K 55 | 01/09/17
- 11. Campaign Report for #TrueMatch Influencers marquitapring United States TOP 5%@AldaWomen @IMGModels Fanbase: 71,502 1 mentions 8,020 Reach Being a part of this campaign is an absolute dream come true. Thank you @LOrealMakeup for the opportunity to share my story in your new #TrueMatch campaign. Check out a sneak... 1.2K 57 | 01/08/17
- 12. Campaign Report for #TrueMatch Influencers OTETO Kenya TOP 6% MODELING KENYAN / 5'9 Fanbase: 15,601 2 mentions 6,422 Reach As someone who is so proud of my heritage, I am thrilled to be able to share with everyone the new @LOrealMakeup True Match campaign. Love that the brand celebrates the beauty... 870 52 | 01/08/17 The beautiful cast for the L'Oréal True Match campaign! So happy to be given the opportunity to be apart of this campaign! Thank you again @lorealmakeup @loicmagik ! Photo by... 577 29 | 01/10/17
- 13. Campaign Report for #TrueMatch Influencers Alexina Graham New York TOP 6% MODELING Global Brand Ambassador for L'Oreal Paris ▪️▪️▪️ Women Management NYC Elite Paris Models1 London D Managment Milan Fanbase: 49,103 1 mentions 4,416 Reach "Your skin has a story, it's a mosaic of all the faces before it" Very excited to share with you the new @lorealmakeup #truematch campaign.. such an honor to work with so many... 424 6 | 01/09/17
- 14. Campaign Report for #TrueMatch Influencers Poland TOP 6%Lodz, Poland model / blogger / influencer ⬇ for bookings & collabs ✉ anna.j@hedonisticat.com 15k 20k 25k Fanbase: 15,716 1 mentions 3,554 Reach I'm definitely more into #naturalmakeup than a heavy slap on my face (but as you know, I like to look #edgy from time to time) I really #LOVE that look. It's fresh, youthful... 522 18 | 01/05/17
- 15. Campaign Report for #TrueMatch Influencers Dominique Babineaux United States TOP 12% MODELING "The only way to achieve the impossible, is to believe it is possible" State Mgmt NY Fanbase: 3,058 4 mentions 3,000 Reach I have to say I definitely shed tears for this one. Incredibly thankful to have worked with such an amazing brand that makes me feel proud and want to celebrate the skin I'm in.... 362 138 | 01/09/17 It gives me goosebumps to think that @lorealmakeup #TrueMatch was the first face makeup I ever used in high school. I can't put into words how extremely grateful and excited I... 405 79 | 01/08/17 Saying the iconic phrase "I'm worth it" truly solidified this amazing moment for me, in the less than desirable time we are living in. Being part of a L'Oreal campaign is... 281 23 | 01/10/17
- 16. Campaign Report for #TrueMatch Influencers Darnell Bernard 33 darnellbernard33@gmail.com Fanbase: 2,163 3 mentions 812 Reach It's here! I am so happy to share with you my participation as the first male to represent @lorealmakeup #truematch in the US alongside these beautiful people. Please tune into... 306 41 | 01/08/17 It's here! I am so happy to share with you my participation as the first male to represent @lorealmakeup #truematch #makeup in the US alongside these beautiful people. Please... 262 66 | 01/08/17 What an honor to be a part of something so cool and amazing! L’Oréal, thank you. I also got the opportunity to work with my really good friend @nicholas1980 who was the art... 134 9 | 01/15/17
- 17. Campaign Report for #TrueMatch Influencers Garima Parnami United States MODELINGModel with IMG Worldwide Fanbase: 2,827 1 mentions 375 Reach As a model, my skin is constantly in the spotlight. I'm excited to now share the unique story behind my skin in the new @LOrealMakeup #TrueMatch campaign. Check out a sneak... 70 11 | 01/09/17
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