Level Up! used WordPress as a content management system to improve content management and distribution across their online properties. WordPress allowed for easier import of content, standardized formatting, built-in RSS feeds for syndication, and extensibility through plugins. This resulted in increased productivity for content managers, greater user engagement through new site features, and growth in key metrics like pageviews and time on site. WordPress proved to be a capable and cost-effective CMS that helped Level Up! advance their online presence.

1. Case Study: Wordpress as a Content Management System

7. What is a CMS? A content management system is a software system which provides website authoring and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage the site's content with relative ease.* * Definition from Wikipedia - http://en.wikipedia.org/wiki/Web_content_management_system

10. Scenario Level Up! has enjoyed great success with its online properties but we still needed to push the envelope with regards to what we can on the web and leverage new or emerging technology for our business needs. The preferred path must be cost effective, readily available documentation/support and modern. Major,major area of improvement: Content Management and Distribution.

11. Content Management For years, Level Up! has relied on various means to publish content over the years. Each new system had its own drawbacks and advantages. Moving forward, We wanted our new CMS to be able to do the following: 1. System meant for Content Developers 2. User Rights Management 3. Standard Format 4. Easy way to import Microsoft Word documents 5. Built in RSS feeds 6. Extensible 7. Template System 8. Better SEO

12. Content Management System meant for Content Developers Wordpress has a proven track record in the blogging community.

13. For control purposes, we wanted to be able to QA all content while giving enough freedom to content developers. Content Management Extensible

14. Content Management Extensible Multiple sources of content Approved and Published

15. Content Management Standard Format For efficiency, we wanted to follow one posting format.

16. Content Management Easy way to import Microsoft documents Import various documents for publishing.

17. Content Management Built in RSS feeds For content syndication and distribution

18. Content Management Built in RSS feeds For content syndication and distribution

19. Content Management Extensible Plugins expand the power of Wordpress as a CMS

20. Content Management Extensible Added Functions: Promotional Areas

21. Added Functions: Promotional Areas Content Management Extensible

22. Content Management Extensible Added Functions: Backend Management

23. Added Functions: SNS Integration Content Management Extensible

24. Content Management Extensible Templates help in making our web development process efficient.

25. Content Management Extensible Benefits: XHTML compliant code – Web Standards Efficient Web Development – Faster Turnaround Times Easier Layout Management – Same Structure, Different CSS

26. Content Management Better SEO Search Engines just loves Wordpress.

27. Content Management Better SEO Other methods in which Wordpress helped us achieve this goal: All in one SEO – Pretty Permalinks –

29. Results – Increased Web Metrics By giving our community more interesting things to do, while making it easier for them to do them, resulted in increased activity.

30. Results – Increased Productivity Increased productivity was also noted due to Wordpress being a user friendly CMS

31. Results – Increased Following Engaging our community not just offline but online as well.

32. Results – Distribution Over 250K followers in Facebook

33. Lessons Learned 1. With the right plugins and expertise, Wordpress is a very capable CMS 2. You need people with the right expertise 3. Not everything needs to be done using Wordpress. 4. Training programs are invaluable 5. Make sure your hardware supports your software.

34. Summary We were one of the first big companies locally to use Wordpress as our main CMS. Based on the current situation, government institutions, MNCs, Educational entities and even Mom and Pop business are moving to Wordpress, making it a thriving local industry. Wordpress allowed Level Up! to achieve our goals while increasing traffic, user engagement, content distribution while being cost effective. Wordpress has also allowed us to be a technological pioneer in our industry where our milestones have yet to be matched by our competitors.

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