In today’s digital age, having a strong online presence is essential for any business, regardless of size. From social media platforms to websites, successful companies know that they need to leverage all available channels to reach their customers and grow their brands.
2. In today’s digital age, having a strong online presence is essential for any
business, regardless of size. From social media platforms to websites,
successful companies know that they need to leverage all available
channels to reach their customers and grow their brands.
However, there’s more than one way to build a website, and picking the
right option can be more than a little overwhelming.
3. Businesses creating a new website have three choices: build it
from scratch, utilize a content management system (CMS), or work
with a website builder. Building a website from scratch is
technologically challenging – i.e., this isn’t a job you can undertake
without the help of a web developer or extensive coding skills.
Building from scratch does offer the most flexibility and control over
the design and function of your website, but it also requires
extensive resources to develop and maintain.
At the other end of the spectrum, you have all-in-one website
builders like GoDaddy and Wix. While tools like these are highly
intuitive and beginner-user friendly, they may lack some of the
design flexibility, customization, and functionality to scale with your
business as it grows.
From Scratch Or With A Content Management System?
4. Landing somewhere in the middle is a CMS. A CMS software
application allows users to create, manage, and publish digital
content, such as text, images, and multimedia files. They typically
provide a user-friendly interface that allows even non-technical
individuals to create and manage content without specialized
knowledge (although many businesses will still use an outside web
agency to develop their website).
5. • Prebuilt and customizable templates drastically reduce website
development time and costs without sacrificing design or function
• Optional plugins and add-ons can provide enhanced functionality
such as e-commerce, SEO, and social media integration
• Integrated user and workflow management systems simplify
managing user roles, permissions, content creation, and approval
processes.
The Main Advantages Of Using A CMS Over Building From
Scratch Are:
6. Using a CMS to build your website can help reduce the time, cost,
and effort required to create a highly capable, intuitive,
professional-looking website. But with several CMS options
available, how do you choose the right one? As you may have
already guessed, there is no one-size-fits-all content management
system. The best CMS for any business will vary depending on that
organization’s specific needs and preferences. However, one CMS
has proven its versatility, intuitiveness, and performance capability
for enterprises of all sizes, and that CMS is WordPress.
WordPress is a free, open-source CMS initially designed for
bloggers. However, it has since evolved into a full-fledged website
builder robust enough to power websites for big-name brands like
Sony Music, The New York Times, and even the White House.
WordPress powers over 43% of websites on the internet.
WordPress Emerges as a Website Winner for
Businesses of All Sizes
7. One of the key reasons businesses and brands love WordPress is
that it’s incredibly user-friendly. WordPress offers an intuitive
interface and simple drag-and-drop editor that makes it easy to add
pages, upload images, and create content without any coding
knowledge. WordPress also offers a vast selection of over 50,000
customizable themes and plugins that allow you to create a unique
website tailored to your business needs and objectives.
It’s Quick to Setup, Easy to Use, and Highly Customize
8. One of the key reasons businesses and brands love WordPress is
that it’s incredibly user-friendly. WordPress offers an intuitive
interface and simple drag-and-drop editor that makes it easy to add
pages, upload images, and create content without any coding
knowledge. WordPress also offers a vast selection of over 50,000
customizable themes and plugins that allow you to create a unique
website tailored to your business needs and objectives.
It’s Quick to Setup, Easy to Use, and Highly Customize
9. Cost is a major consideration for businesses building a new
website, and WordPress is very affordable. As an open-source
platform, WordPress is free to download and free to use. You’ll still
need to pay for website hosting and a domain name, but these
costs are minimal compared to other website-building platforms.
Another benefit of WordPress is its scalability. Whether you’re a
small business just starting or a large corporation with multiple
websites and heavy traffic, WordPress can handle it. This can be
particularly important for organizations working to stay ahead of the
curve in crowded markets. With WordPress, you can quickly and
easily make changes, develop features, and add pages to your
website to stay relevant and competitive.
WordPress is Affordable and Will Grow with Your Business
10. Building a great website is only part of the battle; you also need to
show up on search results. One of the most significant advantages
of WordPress is that it is designed by default to be highly SEO-
friendly.
WordPress is known for having features and settings like
permalinks, metadata handling, image optimization, and mobile
responsiveness that are highly compatible with web crawlers like
Google, potentially giving your website and content the boost it
needs to get noticed. What’s more, WordPress’s massive library of
plugins is an even more SEO-focused tool.
It’s Designed to be SEO-Friendly
11. Years ago, WordPress had a less-than-stellar reputation for
security issues, primarily related to third-party plugins. However,
WordPress’s recent track record shows that the platform has taken
improving security seriously as it has a dedicated team of security
experts and a large community of developers who work diligently to
identify and address potential vulnerabilities quickly.
You can enhance the security of your WordPress website by
utilizing security plugins like Wordfence, iThemes Security, and
Sucuri, using strong passwords and two-factor authentication, and
keeping your WordPress, plugins, and themes up-to-date.
WordPress Is Secure
12. Businesses are not the only ones that love WordPress, developers
do too. WordPress has a massive community of developers
continuously working to improve the platform. This means that new
themes and plugins are constantly being released that you can use
to improve your website’s functionality and design without spending
a fortune on expensive upgrades. It also means that you can easily
find support and solutions if you run into any website issues.
The WordPress Community is Second to None
13. If you thought WordPress was best suited for corporate and news
websites, you would be mistaken. WordPress has emerged as a
significant challenger to other e-commerce platforms with a range
of highly capable plugins like WooCommerce and BigCommerce.
These plugins offer features like payment gateways, product
listings, and shopping carts, making it easy for businesses to
manage their online sales and payments.
Powerful Ecommerce Capabilities
14. Having the right infrastructure in place from the beginning is crucial
for businesses, particularly growing ones, and WordPress ticks all
the right boxes. The platform is easy to use, affordable, scalable,
SEO-friendly, and secure and offers a wide range of features and
plugins that provide a custom feel without the custom price.
Want to learn more about WordPress or explore other options for
your next website? Nirvana Canada has been helping people build
their online dreams for years. Our passionate team offers
customized web solutions for organizations of all shapes and sizes.
Contact us today and learn how we can help you leverage the
power of technology to grow your brand.
Wrapping Up
15. Contact Us
Address: 501-3292 Production Way,
Burnaby BC, V5A 4R4
Phone no: 604-595-2495
Email: success@nirvanacanada.com
Website Blog Link:
https://www.nirvanacanada.com/businessonline/why-wordpress-
isnt-only-for-large-enterprises/
Website Link: https://www.nirvanacanada.com