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Philippine Game Development Industry Situationer (2011)

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The latest industry statistics for the Philippine game development industry

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Philippine Game Development Industry Situationer (2011)

  1. 1. PHILIPPINE GAMEDEVELOPMENT INDUSTRY Vital Statistics Prepared by CESAR S. TOLENTINO 08 February 2011
  2. 2. Outline Overview of the Game Development Industry Industry Vital Statistics Achievements of the Philippine Game Development Industry
  3. 3. Evolution of the PhilippineGame Development Industry
  4. 4. Philippine Industry Profile Started as early as 1992 with Micronet Software Manila (1992), a subsidiary of Japan-based Micronet, followed by Japan Media Programming-Cebu (JAMP-Cebu, 1997) Both companies produced game content for Japanese publishers Homegrown companies started appearing in 2000
  5. 5. Philippine Industry Profile First organization of game developers was IGDA (International Game Developers Association) Manila Chapter, established in 2003 by Buddy Del Rosario of Spoon Interactive IGDA is now focused on interfacing with the developer community in order to improve the developer pool, as well as attract and educate professionals and students about the local game industry
  6. 6. Philippine Industry Profile First major event intended to promote the industry to the community was UGotGame (UGG) organized by IGDA Manila Chapter and the computer organizations of University of the Philippines, De La Salle University, Ateneo de Manila University and Mapua Institute of Technology The first UGotGame was held September 2004, second in May 2005, latest in September 2007
  7. 7. Philippine Industry Profile To improve the ability of the industry to represent itself to the community and to the market, a formal organization was founded by the members of IGDA Manila GDAP (Game Developers Association of the Philippines) was established in 2007 to represent the industry to government and other sectors
  8. 8. The Game Development Value Chain DEVELOPERS PUBLISHERS DISTRIBUTORS RETAILERS GAMERSMuch like a mini-Hollywood !
  9. 9. Examples of Developers• Activision (US)• Bioware (Canada)• Blizzard (US)• Bungie (US)• Codemasters (UK)• Eidos (UK)• Foundation 9 Entertainment (US)
  10. 10. Examples of Publishers• Atari (France)• Electronic Arts (US)• Konami (Japan)• LucasArts (US)• Nintendo (Japan)• Sega (Japan)• Sony Computer Entertainment (Japan)• Ubisoft (France)
  11. 11. Examples of Distributors (Phil.)• Level-Up Games• IP E-Games (IPVG)• AMP• Digital Media Exchange, Inc.
  12. 12. Examples of Retailers• Netopia and other internet cafes• Digital distribution • ABS-CBN Interactive (Phil.) • Steam and the iPhone App store (others)• Traditional retailers • Datablitz (Phil.) • Best Buy/Walmart (others)
  13. 13. The Game Development ProcessWhat was outsourced to the Philippines in 2001 - 2008 PROGRAM DEV’T CONCEPT PROTOTYPE TESTING RELEASE & DESIGN MAINTENANCE ART & MUSIC DESIGN What is now outsourced to the Philippines
  14. 14. Outline Overview of the Game Development Industry Industry Vital Statistics Achievements of the Philippine Game Development Industry
  15. 15. Game Development Companies By 4Q of 2010, there were at least 60 companies involved in the game development process Of which, 15 are members of the Game Developers Association of the Philippines (GDAP) At least 3 more companies are expected to join GDAP by first quarter of 2011
  16. 16. Revenues Estimated to have reached more than US$ 9 Million in 2010 Projected to reach more than US$ 14 Million by the end of 2011 This is an annual growth rate of more than 50%
  17. 17. Markets Served More than 90% of the 2009 estimated revenues were for foreign markets Of this figure, an increasing share are game development projects conducted by in-house subsidiaries (ex., Digital Octane and Gameloft Philippines) There is also an increasing share of revenues from the domestic market
  18. 18. Market Share Estimated to have reached about 0.02% share of the global market in 2010, which was valued at almost US$37 Billion Projected to increase to about 0.03% of the global market in 2011, which will reach nearly US$ 45 Billion
  19. 19. Employment  Employed about 1,200 by the end of 2010, mostly game programmers and artists  Projected to employ GAME DEVELOPMENT more than 1,600 by the EMPLOYMENT end of 2011, mostly from the expansion of 1,000 large players (ex., 800 640 Gameloft Philippines,HeadcountEmployee 600 CheQ Systems) and the entry of more local 400 200 startups 0 2005 2006 2007 2008 2009E 2010P
  20. 20. Skill Requirements By the end of 2009, of the estimated 1,200 employed in the game development industry • More than 1,100 are programmers and artists, with • More than 450 having skills in C/C++ • About 250 have skills in Adobe Flash • About 150 have 3D skills including for 3D Studio Max • About 70 are programmers with skills in PHP • About 70 have skills in Java • About 70 have skills in Adobe Photoshop • About 50 have skills for console and Smartphone programming (SDKs)
  21. 21. Future Skill Demand Of the projected 400 new positions required in 2011 • About 150 new positions will be needed for Flash programmers • More than 80 new positions will be needed for console and smartphone programming (SDKs) • About 80 new positions will be needed for 3D artists • More than 50 new positions will be needed for C/C++ programming • Other positions will be for voice recording talent, concept design, animation, and game level design
  22. 22. Game Development Projects Up to 2008, most of game software developed in the Philippines are for the mobile and PDA (portables) platforms 2009 saw the emergence of online/browser-based and console games (particularly for the Nintendo Wii and DS) 2009 also saw a boom in games developed for the iPhone, a trend which will continue into 2011 2010 saw an increase in advergame production 2011 will see an increase in browser-based and online, social networking-driven games
  23. 23. Game Development Projects A majority of game development projects in the Philippines are for completely built-up software products • Most are outsourced end-to-end game development projects (from game design to game creation) • Some are in response to an order by a publisher • A rare few are sold by the developer thru a publisher Other game development projects include • Game art assets design and creation • Character generation and design (typically 3D) • In-game animation and concept art design • Game testing and quality control • Game community support
  24. 24. Outline Overview of the Game Development Industry Industry Vital Statistics Achievements of the Philippine Game Development Industry
  25. 25. Achievements of the Philippine Game Development Industry Micronet Software Manila (1992), a subsidiary of Japan-based Micronet, and Japan Media Programming-Cebu (JAMP-Cebu, 1997) were the two earliest game development companies, producing game content for Japanese publishers
  26. 26. Achievements of the Philippine Game Development Industry Anito: Defend A Land Enraged, developed by Anino Entertainment in 2003, became the first game to be entirely developed in the Philippines Anito has since won two awards: Innovation In Audio at the Independent Games Festival 2003, and 2003 Gametunnel Role-Playing Game of the Year
  27. 27. Achievements of the Philippine Game Development Industry Anino Mobile, Anino Entertainment’s subsidiary, won the ‘Best Use of Connectivity Award’ in the 2007 International Mobile Gaming Awards
  28. 28. Achievements of the Philippine Game Development Industry In 2007, Philippine- based game development firm Pixelstream introduced a homegrown 3D graphics engine called Pixelstream Graphics Engine (PIXEGE) that is currently being offered for licensing to companies across the region.
  29. 29. Achievements of the Philippine Game Development Industry Several Pocket PC games developed by eSoft Interactive won nominations for the 2007 Smartphone Pocket PC Awards
  30. 30. Achievements of the Philippine Game Development Industry A game designed by one of the leading developers of casual games, Boomzap Entertainment, contained artwork produced by Philippine game developer Flipside Games
  31. 31. Achievements of the Philippine Game Development Industry In 2007, local developer Vitas Development also introduced the Philippines’ first homegrown online game, Bangu-Bang Mania!, an MMO fighting game
  32. 32. Achievements of the Philippine Game Development Industry 2008 saw the launch of the first Nintendo Wii game that was co- developed in the Philippines by Matahari Studios (now Kuju Manila)
  33. 33. Achievements of the Philippine Game Development Industry 2010 saw innovations in the industry, with projects such as advergames and game applications in non-traditional settings such as in interactive cinemas (SM Winema)

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