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The State of Social Media and Digital in the Philippines for 2017
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Philippines - Digital Statistics

snapshot of stats on digital use Philippines

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Philippines - Digital Statistics

  1. 1. <ul><li>Digital Pinoy </li></ul>Stats on the … Not nearly enough data!!!
  2. 2. Internet Reach <ul><li>28% </li></ul>SOURCE: Yahoo! – Nielsen Net Index 2009 mostly single & under 30 majority belonging to D SEC 35% Growth in 2008
  3. 3. Top Sites <ul><li>Facebook </li></ul><ul><li>Yahoo (Mail) </li></ul><ul><li>Google </li></ul><ul><li>YouTube </li></ul><ul><li>Friendster </li></ul><ul><li>Blogger </li></ul><ul><li>Wikipedia </li></ul><ul><li>Multiply </li></ul><ul><li>Twitter </li></ul>SOURCE: Alexa social networking e-mail search video content publishing reference
  4. 4. Facebook Growth from 2009 to Jan 2010 Has grown another 15% in 2010 SOURCE: iHub Media / insidefacebook.com 10.6 million PH users
  5. 5. Top Activities by Age SOURCE: Nielsen Media Index 2008 (excluding ”General Browsing”) 10-14 Online Games Academic Research Chat E-mail Social Networking 15-19 Chat Academic Research Online Games E-mail Social Networking 20-24 Chat E-mail Music Downloads Online Games Academic Research (Social Networking) 25-29 E-mail Chat Music Downloads Video Downloads Social Networking 30-34 E-mail Chat Social Networking Music Downloads Online Games 35-39 E-mail Chat Business Info Health Info Employment Search 40 up E-mail Chat Health Info Business Info News
  6. 6. Top Activities by Age SOURCE: Nielsen Media Index 2008 (excluding”General Browsing”) 10-14 Online Games Academic Research Chat E-mail Social Networking 15-19 Chat Academic Research Online Games E-mail Social Networking 20-24 Chat E-mail Music Downloads Online Games Academic Research (Social Networking) 25-29 E-mail Chat Music Downloads Video Downloads Social Networking 30-34 E-mail Chat Social Networking Music Downloads Online Games 35-39 E-mail Chat Business Info Health Info Employment Search 40 up E-mail Chat Health Info Business Info News
  7. 7. Social Media Adoption SOURCE: UM WAVE Social Media Tracker 3 (Q1 2008) 86.4% Upload photos (#1 in the world) 83.1% Belong to Social Networking Sites (#1 in the world) 98.6% Watch videos (#1 in the world) 90.3% Read blogs 65.8% Write blogs
  8. 8. Usage Mindsets
  9. 9. Usage Mindsets
  10. 10. We are face-to-face with the increasingly connected, increasingly empowered Pinoy.
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    May. 20, 2010

snapshot of stats on digital use Philippines

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