1. Mission
"To be the world's premier consumer products company focused on convenience foods and
beverages. We seek to produce healthy financial rewards to investors as we provide
opportunities for growth and enrichment to our employees, our business partners and the
communities in which we operate. And in everything we do, we strive for honesty, fairness
and integrity."
About Pepsi Co. India
PepsiCo entered India in 1989 and has grown to become one of the country‟s leading
food and beverage companies. One of the largest multinational investors in the country,
PepsiCo has established a business which aims to serve the long term dynamic needs of
consumers in India.
PepsiCo India and its partners have invested more than U.S.$1 billion since the company
was established in the country. PepsiCo provides direct and indirect employment to 150,000
people including suppliers and distributors.
PepsiCo nourishes consumers with a range of products from treats to healthy eats, that
deliver joy as well as nutrition and always, good taste. PepsiCo India‟s expansive portfolio
includes iconic refreshment beverages Pepsi, 7 UP, Mirinda and Mountain Dew, in addition
to low calorie options such as Diet Pepsi, hydrating and nutritional beverages such as
Aquafina drinking water, isotonic sports drinks - Gatorade, Tropicana100% fruit juices, and
juice based drinks – Tropicana Nectars, Tropicana Twister and Slice. Local brands – Lehar
Evervess Soda, Dukes Lemonade and Mangola add to the diverse range of brands.
PepsiCo‟s foods company, Frito-Lay, is the leader in the branded salty snack market and
all Frito Lay products are free of trans-fat and MSG. It manufactures Lay‟s Potato Chips,
Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar
brands. The company‟s high fibre breakfast cereal, Quaker Oats, and low fat and roasted
snack options enhance the healthful choices available to consumers. Frito Lay‟s core
products, Lay‟s, Kurkure, Uncle Chipps and Cheetos are cooked in Rice Bran Oil to
significantly reduce saturated fats and all of its products contain voluntary nutritional
labeling on their packets.
The group has built an expansive beverage and foods business. To support its operations,
PepsiCo has 43 bottling plants in India, of which 15 are company owned and 28 are
franchisee owned. In addition to this, PepsiCo‟s Frito Lay foods division has 3 state-of-the-
art plants. PepsiCo‟s business is based on its sustainability vision of making tomorrow
better than today. PepsiCo‟s commitment to living by this vision every day is visible in its
contribution to the country, consumers and farmers.

2. Performance With Purpose
Performance with Purpose articulates PepsiCo India's belief that its businesses are
intrinsically connected to the communities and world that surrounds it. Performance with
Purpose means delivering superior financial performance at the same time as we improve
the world. To deliver on this commitment, PepsiCo India will build on the incredibly strong
foundation of achievement and scale up its initiatives while focusing on the following 4
critical areas that have a business link and where we believe that we can have the most
impact.
Performance with purpose is the CSR (Corporate Social Responsibility) initiative of Pepsi
Co. India and is something that the company has taken up in a big way.

3. Corporate Social Responsibility initiatives
Pepsi Co India‟s likes to believe that its performance is fundamentally connected to its
purpose agenda which represents the commitment to give back as the company grows. It has
taken upon a continuing journey that spans three major areas of focus – human,
environmental and talent sustainability.
Human Sustainability reflects Pepsi Co India‟s goal of nourishing consumers with products
that range from treats to healthy eats. Pepsi Co India‟s products have always offered
consumers nutrition as well as great taste. The progress that Pepsi Co India has made under
the Human Sustainability pillar includes reformulating some of its products to improve their
nutritional profile while launching products that reflect consumer demand for healthier
nutritious snacks and beverages. Pepsi Co India partners with Governments, health officials
and Non Governmental Organisations to help address obesity concerns and it continues to
provide consumers with new product choices and innovations.
Environmental Sustainability is based on Pepsi Co India‟s commitment to strive to
replenish the resources used where possible, and minimize the impact on the environment.
Pepsi Co India continues to work to further reduce its water and electricity consumption and
improve its packaging sustainability. Across the world, Pepsi Co India has re-used water
from its processing plants and has worked with local communities to provide access to clean
water, while supporting farmers to deliver “more crop per drop.”
Talent Sustainability is founded on Pepsi Co India‟s belief that cherishing its extraordinary
group of people is crucial to building an empowered workforce. Pepsi Co India pursues
diversity and creates an inclusive environment which encourages associates to bring their
whole selves to work. Pepsi Co India has increased female and minority representation in the
management ranks and has encouraged employees to participate in community service
activities while continuing to create rewarding job opportunities for people with different
abilities.

4. Water Conservation
Pepsi Co India is committed to minimising the impact of its business on the environment
and recognises that corporations can play a key role in using scarce resources such as water
with care and responsibility.
While agriculture utilises the bulk of fresh water in India (83%), industry uses 6% of
which the beverage industry uses but a mere 0.04%. But every drop counts and Pepsi Co
India's primary focus in its beverage and snacks plants has been on conserving water at each
stage of the manufacturing process.
Maintaining a positive Water Balance
In 2003, Pepsi Co India embarked on its quest to achieve positive water balance by
2009. That means Pepsi Co India will conserve, recharge, and thus replenish more
water in its plants and in its communities, than the total water it uses to manufacture
beverage products.
Reducing water debit
Pepsi Co India‟s efforts to achieve Positive Water Balance commenced with initiatives
across beverage manufacturing plants to „revalue‟ water as a resource through a
comprehensive movement to conserve and optimize water usage within the manufacturing
process (or the debit side of the water balance equation).
In the last two years alone the company has saved over 2 billion litres of water.

5. In-plant water recharge and harvesting
The multi-pronged approach comprises awareness, commitment and metrics, installation
of water recovery equipment and improved water management practices. Thanks to
significant contributions from our beverage plants, along with the tremendous amount of
water recycled through the starch recovery process used in our snack plants, Pepsi Co India
reduced water use in manufacturing plants significantly and in the last two years itself the
company has saved over 2 billion litres of water.
Zero Water Discharge
Pepsi Co India has adopted processes to treat process water before returning it to non-
potable water uses. For cooling towers, watering gardens and flushes, water is being reused
and the plants are moving towards becoming a zero discharge facility.
Harvesting water
Rain or roof water harvesting methods have become standard practice for all Pepsi Co India
plants in order to maintain and strengthen water reserves in the surrounding areas.
Examples consist of the Jainpur, Bazpur, Bharuch, Palakkad, Panipat and Neelamangala
plants, along along with the Frito Lay foods plants in Channo and Pune, which harvest and
collect rain water in excavated lakes and ponds while the Mamundar, Mahul and Panipat
plants use roof water harvesting to rejuvenate the surrounding aquifers.
Strengthening water credit
Having reduced the "debit" side of the water balance equation significantly, attention was
focused on earning the "credits" to achieve Positive Water Balance. Rain and roof water
harvesting structures were constructed wherever feasible. Community water projects were
initiated, and comprehensive watershed management programmes in partnership with TERI
(The Energy Resources Institute) in diverse and challenging geographic locations were
started. Next on the agenda was the untapped potential for significant water reductions
through interventions in agriculture.
Community Projects
Providing water to surrounding communities has been another key focus area for Pepsi Co
India plants in Neelamangala in Karnataka, Palakkad in Kerala, and Sangareddy and
Mamandur in Tamil Nadu. Due to acute water scarcity in these villages, thousands of
villagers had to walk a distance of 1 to 2 kms each way to collect water. With Pepsi Co
India's support, villagers participated and actively contributed to the construction of taps,
water tanks, bore wells and submergible pumps in their villages.
The benefits of Pepsi Co India‟s community water initiatives in these villages were
tremendous. In Mamandur and Sangareddy, the lives of more than 7,500 community
members have become considerably easier. Through the efforts of the Pepsi Co India
Palakkad plant, clean water was provided to more than 2,000 village members while Pepsi
Co India's Neelamangala plant supported rural water projects in 2 villages which
covered 2,500 people in these locations.

6. Water conservation in agriculture
Agricultural interventions are another opportune area to achieve water balance. Over the
last three years, Pepsi Co India, in partnership with the Punjab Government, has been
involved in trials of direct seeding versus conventional transplantation in rice fields. The
direct seeding methodology has shown the potential to reduce water consumption
significantly.
The common method of growing Paddy is by first raising a nursery and then manually
transplanting it to a field "puddled" with three to four inches of water. As opposed to this
water intensive method, the direct seeding method sows the seeds directly in the fields. This
method results in a higher yield due to the higher seeding density.
Over the last three years, Pepsi Co India has conducted trials of various paddy varieties
in farmer's fields to validate the technology. A seeding machine which can sow paddy seeds
at a specified gap and at a uniform depth has also been developed. Repeated direct seeding
methodology trials have demonstrated water savings of 30% (2.25 million litres/hectare). A
large-scale implementation of this initiative has the potential to achieve huge water savings.
Pepsi Co India is working to share the results of the direct seeding trials with more farmers.
This direct seeding method is being extended to 1000 acres in 2008.
TERI-Pepsi Co India project in Karnataka and Uttaranchal
In 2004, Pepsi Co India partnered with The Energy and Resources Institute (TERI), a
scientific research organization, to study and rejuvenate local water bodies. The aim of this
project was to enhance the quality and access of water to villagers in Neelamangala,
Karnataka and around Dehradun and Mukteswar in Uttaranchal and currently recharges 300
million litres of water every year. The results of the partnership were commendable.
Currently, Pepsi Co India‟s community project in Karnataka provides water, health and
sanitation services to 3,000 people residing in 4 villages.
Community participation played an important role in the success of the project. Local

7. Government bodies, community youth groups and women‟s self help groups played a
critical role in the construction of 128 toilets, 5 vermin compost pits and 1 community
vermin compost pit. To promote the collection of solid waste, approximately 500 dustbins
have been distributed to community members.
Agricultural programmers initiated in these areas also serve to improve irrigation
systems. Drip irrigation has been implemented in farmer‟s fields while a farm pond for
storing water and using it to replenish a vegetable garden is currently in the process of being
constructed. Other ongoing projects include the construction of a water recharge structure
and a rainwater harvesting structure for a school.
In addition to this, high yield cash crops and integrated pest management systems are
being promoted. Best practices on organic approaches are shared with community members
along with methods to improve moisture content of the soil. The initiatives implemented in
these communities also include public education about sanitation and hygiene along with
provision of health care facilities and health education to improve awareness levels of
community members.
To supplement these programmes in a more holistic manner, enterprise and sustainable
livelihood development is also promoted and villagers are trained in mushroom processing
while self help groups are trained in various income generation activities to help create a
viable local economy.
Besides being deeply involved in the implementation of the various community projects,
community members have also contributed financially to the ongoing work.
Progress made in Uttaranchal
In Uttarkhand, Pepsi Co India's partnership with TERI has been successful in rejuvenating
traditional water harvesting structures in villages. This initiative has transformed 4 villages
in Uttarkhand into model villages. The villagers have also benefited immensely from the
health and sanitation initiatives developed with the support of Pepsi Co India and TERI
along with a programme to promote renewable energy. The results of this integrated
watershed development programme have created a holistic and sustainable change in the
villages.
Environment Awards
Pepsi Co India-Exnora waste management programme in Chennai wins Environmental
Golden Peacock Award for Innovation in 2006
Pepsi Co India‟s Palakkad plant won Golden Peacock National Award for Environment
Management in 2005
Neelamangala plant selected for the Parisara Mithra Award for environment in 2005
Pepsi Co India Madurai plant won Golden Peacock National Award for Environment
Management in 2001 and 2002

8. Waste to Wealth
Waste to Wealth is Pepsi Co India and Exnora's solid waste management programme.
These Solid Waste Management initiatives are in partnership with Exnora, an
environmental NGO. This award winning, income generating partnership currently
impacts more than 1,00,000 people in Tamil Nadu, Andhra Pradesh and Haryana will
reach out to more than 2,00,000 people in 2008.
Award winning Zero Waste Management Programme in Pammal, Tamil Nadu
Effective and environmentally friendly disposal of municipal waste is a major challenge
for local Government bodies. In partnership with the Government, NGOs and community
members, Pepsi Co India continues to implement waste management projects in various
districts in the country.
Despite the creation of a detailed policy on Solid Waste Management and Handling rules
in 2000, very few municipalities in the country were able to completely comply with these
rules. Pepsi Co India and EXNORA effectively implemented a model project in Pammal
district in Tamil Nadu that adhered to the Government policy on waste management. The
project created a visible difference in the local environment of the region.
Implemented in a few wards of the Pammal district and impacting a population of over
22,000, the programme imparted training on recycling waste rather than simply relocating
it. The programme involved the creation of infrastructure, usage of superior grade
EXORCO compost, recycling of plastic and steel waste, road cleaning, street beautification,
sanitation awareness programmes and a tree plantation programme that include the concept
of 'Each Child Adopt a Tree'.
Households were encouraged to segregate their bio-degradable waste from their
recyclable waste. The bio-degradable waste was converted into high quality organic manure
through the process of vermi-culture. The sale of recyclable waste provided a stream of
income to sustain the project which improved the ambience of Pammal district.
Every aspect of the programme was built around maximum community and
Government participation which helped the programme evolve into a self sustaining model.
This unique initiative was awarded the environmental Golden Peacock Award for
Innovation in 2006 and was recognized as a model project by UNICEF in 2007.

9. Pepsi Co India-EXNORA's Zero Waste Management initiative in Pammal
recognized as a model project by UNICEF
Pepsi Co India-EXNORA's pioneering Zero Waste Management project in Pammal,
Tamil Nadu was selected by UNICEF as a model project and a centre for international
learning in the area of Urban Solid Waste Management.
With an aim to understand the planning, process, implementation and impact of the
program, a team of 21 UNICEF delegates from 9 countries, which consisted of Denmark,
Egypt, Zambia, Phillipines, Indonesia, Nepal, East Jerusalem, Djibouti and Ethiopia, visited
the Pammal project and recognized it as being a unique initiative which demonstrates a
strong partnership between community members, the Government, NGOs and the corporate
sector.
In 2007, UNICEF included urban solid waste management as part of its sanitation pillar
and it selected Pammal's Zero Waste Management centre as a best case study for it team of
international delegates. This prestigious recognition by UNICEF follows the Golden
Peacock Award For Innovation received by Pepsi Co India and Exnora for their partnership
in this unique waste recycling program.
Recycling initiatives in Nagapattinam, Cuddalore, Tenkasi in Tamil Nadu,
Sangareddy in Andhra Pradesh and Panipat in Haryana
The inauguration of the Pepsi Co India-EXNORA Zero Waste Management Project in
Nagapattinam marked the expansion of Pepsi Co India and Exnora's efforts to manage
domestic solid waste in an environmentally-friendly manner.
Continuous door-to-door campaigns, rallies and street plays are carried out to motivate
people to segregate organic and inorganic garbage at source. The organic waste is converted
into compost using vermi-culture and the inorganic waste is sorted into categories for
recycling.
The innovative project not only promotes sanitary surroundings, but provides several
opportunities for micro-enterprises such as PET bottle, waste paper and tetra pack
recycling. Along with this project in Nagapattinam, the Pepsi Co India Foundation also
initiated similar projects in Cuddalore and Tenkasi in Tamil Nadu, Sangareddy in Andhra

10. Pradesh and Panipat in Haryana.
Frito Lay’s achievements in converting waste to wealth
Pepsi Co India‟s foods division, Frito Lay, also generates biofuels from waste in its
plants thus reducing methane emission and 875 MT of CO2 emission annually, in addition
to achieving 14% reduction in energy use. New capacity expansion in plants has been
designed to impact further reductions in water, power and fuel.

11. Pepsi Co India's agri-partnerships with farmers
Pepsi Co India's involvement in Indian agriculture stems from its vision of creating
a cost-effective, localised agri-base in India by leveraging farmers‟ access to world
class agricultural practices. Pepsi Co India worked with farmers and State
Governments to improve agri sustainability, crop diversification and raise farmer
incomes. Pepsi Co India helped transform the lives of thousands of farmers by
helping them refine their farming techniques and raise farm productivity, and
customized solutions to suit specific geographies and locations.
The most ambitious project is a joint programme, launched in 1989, between Pepsi
Co India, the Punjab Agriculture University (PAU) in Ludhiana and Punjab Agro
Industries Corporation (PAIC) in Chandigarh. The programme focuses on evolving
agricultural practices to help Punjab farmers produce internationally competitive
products. Over the last five years, Pepsi Co India has also collaborated with the
Thapar Institute of Technology to develop a high quality potato seed programme.
Pepsi Co India was a pioneer in the concept of contract farming under which the
company transfers agricultural best practices and technology and procures the produce
at a guaranteed price. To support the initiative, Pepsi Co India set up a 27-acre
research and demonstration farm in Punjab to conduct farm trials of new varieties of
tomato, potato and other crops.
The programme, which includes seed production, has successfully evaluated the
following crops:
several varieties of basmati rice more than 200 varieties and hybrids of chilli
25 varieties and hybrids of corn
more than 60 varieties of peanut
more than 100 varieties and hybrids of tomato
Additionally, the development of new tomato varieties has helped increase total
annual production of tomato varieties from 28,000 tons to over 200,000 tons in
Punjab. Yields have more than tripled from 16 tons to 54 tons per hectare. Under the
programme, 6 high-quality, high-yield potato varieties have also been introduced to
Indian farmers. These new potato seeds have helped to increase farm income and
enabled Pepsi Co India to procure world class chip-grade potatoes for its Frito Lay
snacks division. The company has partnered with more than 10,000 farmers working
in over 10,000 acres across Punjab, U.P., Karnataka, Jharkand West Bengal, Kashmir
and Maharashtra for the supply of potatoes. Pepsi Co India has also partnered with
1,200 farmers in Rajasthan to cultivate barley in a tie up with the United Breweries

12. Group. Pepsi Co India‟s technical team also implemented a high quality seed
programme to deliver early generation and disease free seeds to farmers.
Pepsi Co India Citrus Project Extending the initiative
The Pepsi Co India/Tropicana and PAGREXCO (Punjab Agri Export Corporation)
Citrus Development Programme has emerged as one of the most successful models of
public-private partnerships in Indian agri-business. The Project marked a step forward
in Pepsi Co India‟s commitment to diversification of agriculture and improving the
quality of life for farmers.
Pepsi Co India supported the Punjab Government on the citrus project
which served to improve the quality of life for thousands of farmers and also created a
localised supply base for citrus juice under Tropicana, the world's largest juice brand.
Pepsi Co India was also interested in exploring the export potential of the local
produce. The project, signed in 2002, served to deepen Pepsi Co India's involvement
in Punjab agriculture which started in 1989. It also marked a step forward in fulfilling
its commitment to improving the quality of life for thousands of farmers and played an
integral role in introducing a less water intensive alternative than other crops such as
paddy which farmers had previously grown.
Today, farmers can choose from 16 varieties of rootstock and 32 varieties of citrus.
This is one of the largest collections at a commercial nursery, creating a world-class
source of planting material for Punjab's farmers. This is a mutually beneficial situation
for Pepsi Co India and the farmers of Punjab. Pepsi Co India also provided technical
support and expertise to the Punjab Government to set up two fruit processing plants
in Hoshiarpur and Abohar which are prime citrus growing areas in Punjab. Each plant
is capable of processing multiple fruits, offering an advantaged supply chain for fruit

13. juice concentrates. Each Plant contains cold stores with a capacity of 2400 tons for
finished products. Trials have been carried out with Kinnow, Musambi, Tomatoes,
Mangoes, Melons and Strawberries.
Healthy Kids
Pepsi Co India stays committed to the health and well-being of children. It
will continue to provide children with a, diverse, healthful and fun portfolio
while simultaneously tackling the 'calories out' side of the equation by expanding
its Get Active programme for kids.
Pepsi Co India believes that in order to build its business in a sustainable
manner, it has a responsibility to ensure that its consumers are nourished in
multiple dimensions. Pepsi Co India has been proactive in taking a variety of
steps to sustain and strengthen this platform of human sustainability.
Pepsi Co India's Diverse Portfolio
Pepsi Co India‟s portfolio reflects its commitment to nourish consumers with
a diverse range of fun and healthy products, making the healthful choice an
easier choice. As Pepsi Co India grows, the portfolio transformation will
continue with a systematic plan to reduce added sugar, sodium and saturated fats
in its products. Today, the portfolio includes several healthier treats and some
hydrating and nourishing products.
Making the healthful choice an easier choice
Tropicana 100 % juice range provides essential nutrition and
vitamins. Tropicana nectars and juice based drinks –Tropicana Twister,
Slice and Slice Mangola.
Products with reduced sugar or calories such as Diet Pepsi
Gatorade, the worlds leading sports drink, has valuable re-hydration
benefits and is scientifically formulated to quench thirst, replace fluids
and electrolytes and provide carbohydrate energy.
Aquafina packaged water and bulk water.
Breakfast cereal, Quaker Oats, is rich in soluble fibre, beta-glucan,
Vitamin B complex and helps in lowering cholesterol.

14. Frito Lay‟s core products, Lay‟s, Kurkure, Uncle Chipps and Cheetos are
cooked in Rice Bran Oil to significantly reduce the saturated fat in these
brands by 40%.
Frito Lay‟s products are MSG and trans-fat free and contain voluntary on
pack nutritional labeling.
Cheetos Whoosh, Pepsi Co India's kid's range product, is made from
whole grains and vegetables, and is a good source of fibre, protein,
vitamin A and has no artificial colours, flavours or added preservatives.
Offering Portion Choices: Most of Pepsi Co India‟s products are available in a
range of packages so consumers can select a size suited to particular occasions
and dietary needs.
Calories Out and getting active
One of the ways to battle the growing issue of obesity is to tackle the 'calories
out' side of the equation by encouraging active lifestyles especially for school
going children. Launched in 2006, Get Active is a partnership between Pepsi Co
India and Swashrit Society, an NGO. The programme currently covers 1,00,000
children enrolled in 120 schools in Mumbai and Delhi.
Through the Get Active programme, Pepsi Co India's snack and beverage
businesses collaborate with the National Advisory Board - comprising medical
practitioners, nutritionists and public health policy experts - to work towards our
vision of improving the health and well-being of our children. The Get Active
programme promotes active lifestyles and healthy nutritional habits among
children in schools.
In 2007, a Get Active seminar was organised by Swashrit to facilitate a
discussion between leading NGOs, principals and representatives from CBSE on
how to incorporate an essential balance of physical activities into school
curriculums. This first of its kind seminar reflected Pepsi Co India's commitment
to spreading awareness and creating a holistic network of professionals working
in areas relevant to this issue.

15. In 2008, Get Active covered more than 2,00,000 children in 4 metros.
Addressing Malnutrition and tackling micronutrient deficiencies in mothers and
children. In countries such as India where malnutrition is a serious issue, Pepsi
Co India will launch and distribute products directly aimed at addressing
nutritional deficiencies. Pepsi Co India will launch a pilot program that directly
delivers against the United Nations‟ Millennium Development Goal to eradicate
extreme poverty and hunger by 2015.
Millions of people suffer physical and neurological disorders due to major
deficiencies of key micronutrients, like iron, zinc and many vitamins, which lead
to serious health problems. Pepsi Co India‟s vision is that the fortified product
created by the company will be accessed through the company's distribution
network and will be sold in India, South Africa and over time in Nigeria.

16. CSR Partners
TERI(The Energy and Resources Institute) to implement
watershed management projects in Neelamangala and Uttaranchal
ERI was established in 1974 with the purpose of tackling and dealing with the immense
and acute problems that mankind is likely to be faced with in the years ahead on account of
the gradual depletion of the earth‟s finite energy resources which are largely non-renewable
and on account of the existing methods of their use which are polluting.
Over the years the Institute has developed a wider interpretation of this core purpose and
its application and has created an environment that is enabling for the development of
solutions to global problems in the fields of energy, environment and current patterns of
development, which are largely unsustainable. The Institute has grown substantially over the
years, particularly, since it launched its own research activities and established a base in New
Delhi, its registered headquarters. The central element of TERI‟s philosophy has been its
reliance on entrepreneurial skills to create benefits for society through the development and
dissemination of intellectual property. The strength of the Institute lies in not only identifying
and articulating intellectual challenges straddling a number of disciplines of knowledge but
also in mounting research, training and demonstration projects leading to development of
specific problem-based advanced technologies that help carry benefits to society at large.
Alternative Development Initiatives (ADI) on Watershed
Management Projects in Kerala, Punjab and Maharashtra
ADI is devoted to support, promote and nurture sustainable growth, social development
and good governance for the empowerment of communities through collaborative action.
ADI facilitates an alternative paradigm of development that values appreciating people's
basic potential to lead the process of socio-economic change. ADI values livelihood
promotion and resource management as an instrument to build leadership and entrepreneurial
skills of individuals, communities, systems and institutions.

17. ADI aims to improve the lives and future prospects of society as a whole. The
organisation envisages to bring about people centred development by fostering institutional
linkages, technology transfer, technological innovation and experiments, demonstrate new
ideas, promote new approaches, mobilise resources, demystify concepts and technologies,
mediate to bring about collaboration, and impart skills and foster conditions for reflection and
learning. ADI promotes institutions, systems, processes and mechanisms that would bring
socio-economic growth.
Exnora in its Waste To Wealth initiative
EXNORA Intnernational a voluntary non-governmental, non-political, non-profit
'GLOBAL HEAD ENVIRONMENTAL SERVICE ORGANIZATION'. Exnora Green
Pammal is a unique joint venture of Private, Public and Government participation to improve
the living environment and to promote more enviro-friendly sustainable human settlements.
Pammal Exnora and its members, under the able guidance of Mrs. Mangalam
Balasubramanian, Chair-person, Pammal Exnora, demonstrates that civil society
organizations have an important role and enormous potential to improve local environment
areas in areas that are in transition from rural to urban to support service delivery by the
government.
Today Pammal is an example of how civic engagement and people's partnership can be
used to achieve source segregation of solid waste, vermi composting of organic waste, sale of
recyclables and the restoration of the Pammal Lake that lead to the greening of Pammal.
CSMCRI for sustainable livelihood seaweed farming project in coastal Tamil Nadu
The Central Salt & Marine Chemicals Research Institute was set up in 1954 to work in
partnership with visionary sponsors and collaborators to generate the knowledge and
innovations required for efficient utilization of India‟s coastal wasteland, sea water, marine
algae, solar power and silicates. The Institute will also harness its capabilities in biosciences,
chemical transformation and catalyst, process engineering, environmental monitoring,
separation science and analysis to address focused needs of industries and organizations in
the region and beyond.
CAP Foundation to train and provide alternate livelihood options for Tsunami
affected communities in AP and Tamil Nadu.
CAP Foundation is an independent , registered organisation demonstrating Public Private
Partnership initiatives between civil societies, corporate and government agencies in linking
learning and livelihood for communities of children, youth and women 'at risk'. The mission
of the CAP Foundation is to reach out to the children, adolescents and youth at risk by
providing a holistic education and livelihood promotion module, which combines formal

18. education with vocational training, skill development training, life skill modules, job
placement and career exploration opportunities through an experiential mode, aimed at
developing confident individuals capable of self directed growth.
The Foundation specialises in working with the most deprived, vulnerable and difficult to
reach sections of young persons, women and communities at risk and has a strong gender
prespective.
Project Healing Touch to provide ex-servicemen with sustainable
livelihoods.
Project Healing Touch was launched by Mukesh Anand in the aftermath of the Kargil war
in 1999. The project strives to help servicemen in the Indian Army earn a sustainable
livelihood after they have retired from the armed forces.
Under the auspices of Project Healing Touch, Mission Vijay – II provides former Indian
soldiers an important opportunity to live independently and be financially self-reliant. The
partnership has provided employees of the armed forces with a stable source of income in
their new roles as distributors, sub-distributors, salesmen or as trolley vending distributors for
PepsiCo.
Swashrit Society to promote active and healthy lifestyles among kids through
the Get Active programme.
“Swashrit” is an NGO that works in the area of uplifting underprivileged children by
providing them with basic education and empowering them with better futures. Swashrit has
also been actively involved in conducting training workshops for primary, middle and senior
school children as well as teachers. These workshops have addressed important health related
issues such as stress management, holistic child development and substance abuse
prevention. The organization has also undertaken prestigious annual projects with schools in
Delhi and the NCR, such as “Save the Young Heart”, “Obesity management” and “Get
Active.”
International Labor Organisation on creating and implementing its
HIV/AIDS Workplace Policy.
PepsiCo India partnered with the International Labor Organization (ILO) to develop and
implement a sustainable HIV/AIDS workplace prevention care and support programme for its
employees, their families and community members.

19. The International Labour Organisation is the UN agency responsible for work related
issues. In 2000 it created the Programme on HIV/AIDS and the World of Work (ILO/AIDS).
The key objectives of this programme consist of raising awareness on the social, economic
and developmental impact of AIDS on labour and employment while helping Governments,
employers and workers support national efforts to control HIV/AIDS. This crucial
programme also serves to fight discrimination and stigma related to HIV.
Youthreach in its employee engagement programme, PepsiCo People With
Purpose
Youthreach engages in creating awareness on critical issues to sensitise people and
institutions and provide opportunities for significant participation in response to community
and ecological needs.
The vision of Youthreach is to inspire individual and collective transformation to create
positive social change. Youthreach, founded in 1997, is a not for profit organisation based in
New Delhi. Youthreach creates spaces that engender a deeper inquiry into the nature of social
and ecological injustices and work towards building a culture that is rooted in the humane
and equitable.
Youthreach seeks to bridge two parallel worlds of the haves and have-nots, by sensitising
people who have access to resources and opportunities and opening up spaces for them to
make a difference to the less advantaged people, and communities. Youthreach partners with
80 grassroots NGOs, identifying needs, and creates opportunities for individuals, institutions,
businesses to volunteer, donate materials and support projects through grants.
Through its programmes, it offers exposure to social issues on the ground, where social
and ecological inequities exists, in order to inspire individuals to make a difference.

20. Summary
To minimize its environmental impact, Pepsi has improved water, fuels, and electricity
efficiency - saving about five billion litres of water and nearly 500 million kilowatt hours of
energy from 2007 to 2008. By the end of 2008, the company started using a recently installed
natural gas heat and power system to bottle beverages at its plant saving a potential
$408000(Rs.2.4cr) a year.
Pepsi renewed its commitments to recycling and launched a sustainable packaging policy.
In the spring, Pepsi launched its “Have We Met Before?” campaign to communicate the
benefits of aluminum can recycling and encourage Pepsi consumers to make recycling a part
of their daily routines.
Still, last month the company trailed behind Coca-Cola to come in second on As You Sow‟s
Beverage Container Recycling Scorecard.
Around the same time it used the Aquafina water bottle label to tell customers of its CSR
goal of making PepsiCo India a “positive water balance” operation. The report noted that
Pepsi has put more than $16 million (Rs.80 cr.) toward bringing safe water to developing
countries.