7.pdf This presentation captures many uses and the significance of the number...
The Dark Side
1. What
An opportunity to promote Greenpeace and the
VW Dark Side campaign using Subvertisments (spoof adverts)
created by the public.
A launch party and a weekend pop up shop.
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2. Why
Volkswagen lobby against EU
emission laws overshadowing
their green washing
commercials.
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4. Where
The Forge
3-7 Delancey Street
Camden
NW1 7NL
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5. The party
• Star Wars fancy dress
• Live band and DJ
• Write your message to VW photo opportunity
• Storm Troopers
• Open until 1am
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6. The shop
• Screening of subvertisments on large screen
• Write your message to VW photo opportunity
• Get information on the campaign
• Information and opportunity to join
Greenpeace
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7. Campaign update
• VW announced improvements to its new cars
that will reduce emissions, no doubt this is
partly due to half a million Jedi campaigning.
• VW successfully lobbied to lower carbon cut
targets.
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9. Volunteer
opportunities
• Leafleting at Camden high street
• Storm Trooper
• Providing Information to the Public
• Staffing the party
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