Digital Fundraising: Its Impact and Future
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The document discusses the results of a survey of 133 nonprofit professionals about their views on how digital fundraising will change over the next 10 years. Key findings include that respondents believe more than 30% of donations will come through digital channels by 2025, social media's role in fundraising will increase, and smartphones will have the biggest role in digital fundraising. The document recommends that nonprofits innovate with new technologies, make the most of social media, optimize for mobile experiences, and focus on donor engagement.
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Digital Fundraising: Its Impact and Future
- 1. Digital Fundraising Its Impact and Future February 2015 2015 2025
- 2. 2 COO, RallyBoundVP of Strategy & UX Design, Charity Dynamics Joe MageeMatthew Mielcarek Welcome
- 3. 3 Digital Fundraising Future • Digital marketing has evolved substantially over the last 10 years. • The increasing role of email, social media and mobile creates incredible opportunity for fundraisers. • What is potential? • What’s on the horizon? • Where should we invest?
- 4. 4
- 5. 5 • In late 2014, 133 nonprofit professionals surveyed and responded, with marketing, communications, or development roles. • More than 68 different nonprofit organizations represented. • Findings and point of reference detailed for the next 10 years.
- 6. 6 Agenda • Survey Findings • Expert Analysis • Solutions & Next Steps
- 7. 7 The Rise of Digital Channels What percent of donations do you think will come through digital channels 10 Years from now? More than 30% 20 to 30% 10 to 15% Less than 10%
- 8. 8 The Rise of Digital Channels What percent of donations do you think will come through digital channels 10 Years from now? More than 30% 50% 20 to 30% 38% 10 to 15% 8% Less than 10% 4%
- 9. 9 The Rise of Digital Channels What percent of donations do you think will come through digital channels 10 Years from now? More than 30% 50% 20 to 30% 38% 10 to 15% 8% Less than 10% 4%BIO- METRICS DIGITAL ASSISTANTS DIGITAL WALLETS
- 10. 10 Social Media’s Role + Fundraising Do you think social media’s role in fundraising will… Increase Stay the same Decrease
- 11. 11 Social Media’s Role + Fundraising Do you think social media’s role in fundraising will… Increase 85% Stay the same 12% Decrease 3%
- 12. 12 Social Media’s Role + Fundraising Do you think social media’s role in fundraising will… Increase 85% Stay the same 12% Decrease 3% “SOCIAL” = NETWORKED EVERYTHING SHARED CONSCIOUS- NESS REAL TIME EXPERIENCES
- 13. 13 Reign of Smartphones Which devices will have the biggest role for digital fundraising? Smartphones Tablets Cars Total Home Solutions Other
- 14. 14 Reign of Smartphones Which devices will have the biggest role for digital fundraising? Smartphones 68% Tablets 20% Cars 1% Total Home Solutions 8% Other 3%
- 15. 15 Reign of Smartphones Which devices will have the biggest role for digital fundraising? Smartphones 68% Tablets 20% Cars 1% Total Home Solutions 8% Other 3% WATCHES GLASSES FITNESS TRACKERS
- 16. 16 Donor Preference In 10 years, what digital channels will donors PREFER? Website Something New Mobile Applications Social Media Email Text Messages
- 17. 17 Donor Preference In 10 years, what digital channels will donors PREFER? Website 37% Something New 32% Mobile Applications 17% Social Media 8% Email 4% Text Messages 2%
- 18. 18 Donor Preference In 10 years, what digital channels will donors PREFER? Website 37% Something New 32% Mobile Applications 17% Social Media 8% Email 4% Text Messages 2% GOOGLE INBOX INSTAGRAM CONTENT STRATEGY
- 19. 19 The Peer-to-Peer fundraising ecosystem •
- 20. 20 A Focus on Continuity
- 21. 21 Reign of Smartphones What are you most looking forward to in the next 10 years of nonprofit fundraising? Technology enabled conversations 27% Platform technology innovation 24% Grassroots fundraising 23% Big data impacts 14% Social entrepreneurship 10% Other 2%
- 23. 23 Key Recommendations • Innovate and experiment • Make the most of social media • Be mobile ready • Engage, engage, engage
- 24. More info on Rallybound: More info on Charity Dynamics: info@charitydynamics.com
Editor's Notes
- Joe – Joe Magee is the COO of RallyBound, which provides social fundraising software to nonprofits. He has helped organizations such as TED, Kaiser Permanente and AOL implement digital initiatives aimed at solving problems and making an impact. Matthew – Matthew Mielcarek is the VP of Strategy & UX Design at Charity Dynamics. He has deep marketing expertise, leading over 100 client engagements; he has met the online and integrated strategy needs across 15 major nonprofit verticals from the smallest regional organizations to the largest multi-chapter, multi-affiliate organizations in the country.
- Joe’s comment: To innovate and experiment: Get Lean! i.e. Lean Methodology. Maximize Value while Minimizing Waste = set up process or structure to be nimble.
- As of 2014 – an avg. of 7% of donations come in through a digital channel Survey takers think that digital donations will account for more than 30% of all donations 10 years from now Joe’s comments: Consider the rapid rate of change, i.e. “Moore’s Law”. Proliferation of frictionless payments (Amazon checkout) and natural language user interfaces (Siri) will eventually affect the NPO industry.
- As of 2014 – an avg. of 7% of donations come in through a digital channel Survey takers think that digital donations will account for more than 30% of all donations 10 years from now Joe’s comments: Consider the rapid rate of change, i.e. “Moore’s Law”. Proliferation of frictionless payments (Amazon checkout) and natural language user interfaces (Siri) will eventually affect the NPO industry.
- As of 2014 – an avg. of 7% of donations come in through a digital channel Survey takers think that digital donations will account for more than 30% of all donations 10 years from now Joe’s comments: Consider the rapid rate of change, i.e. “Moore’s Law”. Proliferation of frictionless payments (Amazon checkout) and natural language user interfaces (Siri) will eventually affect the NPO industry.
- As of 2014 – an avg. of 7% of donations come in through a digital channel Survey takers think that digital donations will account for more than 30% of all donations 10 years from now Joe’s comments: Consider the rapid rate of change, i.e. “Moore’s Law”. Proliferation of frictionless payments (Amazon checkout) and natural language user interfaces (Siri) will eventually affect the NPO industry.
- As of 2014 – an avg. of 7% of donations come in through a digital channel Survey takers think that digital donations will account for more than 30% of all donations 10 years from now Joe’s comments: Consider the rapid rate of change, i.e. “Moore’s Law”. Proliferation of frictionless payments (Amazon checkout) and natural language user interfaces (Siri) will eventually affect the NPO industry.
- As of 2014 – an avg. of 7% of donations come in through a digital channel Survey takers think that digital donations will account for more than 30% of all donations 10 years from now Joe’s comments: Consider the rapid rate of change, i.e. “Moore’s Law”. Proliferation of frictionless payments (Amazon checkout) and natural language user interfaces (Siri) will eventually affect the NPO industry.
- As of 2014 – an avg. of 7% of donations come in through a digital channel Survey takers think that digital donations will account for more than 30% of all donations 10 years from now Joe’s comments: Consider the rapid rate of change, i.e. “Moore’s Law”. Proliferation of frictionless payments (Amazon checkout) and natural language user interfaces (Siri) will eventually affect the NPO industry.
- As of 2014 – an avg. of 7% of donations come in through a digital channel Survey takers think that digital donations will account for more than 30% of all donations 10 years from now Joe’s comments: Consider the rapid rate of change, i.e. “Moore’s Law”. Proliferation of frictionless payments (Amazon checkout) and natural language user interfaces (Siri) will eventually affect the NPO industry.
- As of 2014 – an avg. of 7% of donations come in through a digital channel Survey takers think that digital donations will account for more than 30% of all donations 10 years from now Joe’s comments: Consider the rapid rate of change, i.e. “Moore’s Law”. Proliferation of frictionless payments (Amazon checkout) and natural language user interfaces (Siri) will eventually affect the NPO industry.
- As of 2014 – an avg. of 7% of donations come in through a digital channel Survey takers think that digital donations will account for more than 30% of all donations 10 years from now Joe’s comments: Consider the rapid rate of change, i.e. “Moore’s Law”. Proliferation of frictionless payments (Amazon checkout) and natural language user interfaces (Siri) will eventually affect the NPO industry.
- As of 2014 – an avg. of 7% of donations come in through a digital channel Survey takers think that digital donations will account for more than 30% of all donations 10 years from now Joe’s comments: Consider the rapid rate of change, i.e. “Moore’s Law”. Proliferation of frictionless payments (Amazon checkout) and natural language user interfaces (Siri) will eventually affect the NPO industry.
- As of 2014 – an avg. of 7% of donations come in through a digital channel Survey takers think that digital donations will account for more than 30% of all donations 10 years from now Joe’s comments: Consider the rapid rate of change, i.e. “Moore’s Law”. Proliferation of frictionless payments (Amazon checkout) and natural language user interfaces (Siri) will eventually affect the NPO industry.
- The power of peer-to-peer fundraising is also what makes it complicated. This illustration is depicted how organizations can spread awareness, gain opportunity through the leveraging of current supporter networks, while truly controlling the overall system. Once an organization understands the strategies web of influence, they can truly optimize and enhance for impact.
- As RallyBound has evolved, we have taken concerted effort to develop integrations and applications that enable organizations to utilize all of their awareness systems in harmony with RallyBound. With a focus solely on peer-to-peer, we believe this enables our product to evolve and strengthen, while solidifying an organizations fundraising structure with state-of-the art tools to create impact. It is an equation of inclusion versus one of exclusion previously seen in the market.
- As of 2014 – an avg. of 7% of donations come in through a digital channel Survey takers think that digital donations will account for more than 30% of all donations 10 years from now Joe’s comments: Consider the rapid rate of change, i.e. “Moore’s Law”. Proliferation of frictionless payments (Amazon checkout) and natural language user interfaces (Siri) will eventually affect the NPO industry.
- Joe’s comment: To innovate and experiment: Get Lean! i.e. Lean Methodology. Maximize Value while Minimizing Waste = set up process or structure to be nimble.