The document discusses various options for mobile development including platforms like Android and iOS, distribution channels, and tools that can help with development. It notes the tradeoffs between native and web-based approaches. It also covers JavaScript frameworks, middleware options, and fragmentation across platforms.

1. Mobile development choices
Kieran Gutteridge | @kgutteridge

2. Application definition: utility

What problem are you solving for your users?

Do not just make a list of features

Create an application definition at the start and stick to it

Don't know for sure?

3. http://stuffthathappens.com/blog/2008/03/05/simplicity/

4. Market Size
Android
Symbian
3%3%
iOS
14% Blackberry
33%
Windows Phone/Mobile
Others
16%
31%
Source: Canalys estimates © Canalys 2011
http://www.canalys.com/pr/2011/r2011013.html

5. Distribution Channels
Operators iPhone Android Web
Appstore App market
Barrier to High, $$$ Sign Sign Open
entry agreement. agreement.
$99 $25
Revenue 50/50 + 70/30 70/30 90%+
Share
Payments sms/ wap / iTunes Google + inconsistent
carrier carrier
billing billing
Releases Difficult ~1-4 weeks instant instant
Restrictions Many Few little none
Presentation Limited Limited Limited free

6. Distribution Channels
Operators iPhone Android Web
Appstore App market
Barrier to High, $$$ Sign Sign Open
entry agreement. agreement.
$99 $25
Revenue 50/50 + 70/30 70/30 90%+
Share
Payments sms/ wap / iTunes Google + inconsistent
carrier carrier
billing billing
Releases Difficult ~1-4 weeks instant instant
Restrictions Many Few little none
Presentation Limited Limited Limited free

7. Distribution Channels
Operators iPhone Android Web
Appstore App market
Barrier to High, $$$ Sign Sign Open
entry agreement. agreement.
$99 $25
Revenue 50/50 + 70/30 70/30 90%+
Share
Payments sms/ wap / iTunes Google + inconsistent
carrier carrier
billing billing
Releases Difficult ~1-4 weeks instant instant
Restrictions Many Few little none
Presentation Limited Limited Limited free

8. Distribution Channels
Operators iPhone Android Web
Appstore App market
Barrier to High, $$$ Sign Sign Open
entry agreement. agreement.
$99 $25
Revenue 50/50 + 70/30 70/30 90%+
Share
Payments sms/ wap / iTunes Google + inconsistent
carrier carrier
billing billing
Releases Difficult ~1-4 weeks instant instant
Restrictions Many Few little none
Presentation Limited Limited Limited free

9. Distribution Channels
Operators iPhone Android Web
Appstore App market
Barrier to High, $$$ Sign Sign Open
entry agreement. agreement.
$99 $25
Revenue 50/50 + 70/30 70/30 90%+
Share
Payments sms/ wap / iTunes Google + inconsistent
carrier carrier
billing billing
Releases Difficult ~1-4 weeks instant instant
Restrictions Many Few little none
Presentation Limited Limited Limited free

10. Android
Symbian
Powerful
Qt Hybrids
Blackberry JavaME
Weak
Mobile Web
Hard Easy

11. Native VS Web round 1001

API Access

Speed

Always playing catchup?

User context

Fragmentation

Monetisation

12. HTML5 a silver bullet?

PPK there is no webkit
http://www.quirksmode.org/webkit.html

13. Android Features or Fragmentation
http://blog.tweetdeck.com/android-ecosystem

14. iOS Fragmentation or Features

2.x

3.x

3.2

4.0 (iPhone 2g, first generation iPods)

4.3 (iPhone 3g)

5?

15. Javascript frameworks

jQuery Mobile http://jquerymobile.com/

Sencha Touch http://www.sencha.com/products/touch/

jQ Touch http://jqtouch.com/

16. Tools can help

Opera mobile with DragonFly http://www.opera.com/
dragonfly/

CharlesProxy http://www.charlesproxy.com/

Weinre http://phonegap.github.com/weinre/

HTML5 boilerplate http://html5boilerplate.com/

Phonegap http://www.phonegap.com/

17. Middleware

Monotouch http://ios.xamarin.com/

Titanium Mobile http://www.appcelerator.com/

Corona SDK http://www.anscamobile.com/corona/

Adobe AIR http://www.adobe.com/products/air/

18. Questions?
Kieran Gutteridge
@kgutteridge
tech@intohand.com