Londroid - Non native development
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Londroid - Non native development

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Londroid talk some of the options and tools available to develop your mobile application

Londroid talk some of the options and tools available to develop your mobile application

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Londroid - Non native development Presentation Transcript

  • 1. Mobile development choices Kieran Gutteridge | @kgutteridge
  • 2. Application definition: utility What problem are you solving for your users? Do not just make a list of features Create an application definition at the start and stick to it Dont know for sure?
  • 3. http://stuffthathappens.com/blog/2008/03/05/simplicity/
  • 4. Market Size Android Symbian 3%3% iOS 14% Blackberry 33% Windows Phone/Mobile Others 16% 31% Source: Canalys estimates © Canalys 2011 http://www.canalys.com/pr/2011/r2011013.html
  • 5. Distribution Channels Operators iPhone Android Web Appstore App market Barrier to High, $$$ Sign Sign Open entry agreement. agreement. $99 $25 Revenue 50/50 + 70/30 70/30 90%+ Share Payments sms/ wap / iTunes Google + inconsistent carrier carrier billing billing Releases Difficult ~1-4 weeks instant instant Restrictions Many Few little none Presentation Limited Limited Limited free
  • 6. Distribution Channels Operators iPhone Android Web Appstore App market Barrier to High, $$$ Sign Sign Open entry agreement. agreement. $99 $25 Revenue 50/50 + 70/30 70/30 90%+ Share Payments sms/ wap / iTunes Google + inconsistent carrier carrier billing billing Releases Difficult ~1-4 weeks instant instant Restrictions Many Few little none Presentation Limited Limited Limited free
  • 7. Distribution Channels Operators iPhone Android Web Appstore App market Barrier to High, $$$ Sign Sign Open entry agreement. agreement. $99 $25 Revenue 50/50 + 70/30 70/30 90%+ Share Payments sms/ wap / iTunes Google + inconsistent carrier carrier billing billing Releases Difficult ~1-4 weeks instant instant Restrictions Many Few little none Presentation Limited Limited Limited free
  • 8. Distribution Channels Operators iPhone Android Web Appstore App market Barrier to High, $$$ Sign Sign Open entry agreement. agreement. $99 $25 Revenue 50/50 + 70/30 70/30 90%+ Share Payments sms/ wap / iTunes Google + inconsistent carrier carrier billing billing Releases Difficult ~1-4 weeks instant instant Restrictions Many Few little none Presentation Limited Limited Limited free
  • 9. Distribution Channels Operators iPhone Android Web Appstore App market Barrier to High, $$$ Sign Sign Open entry agreement. agreement. $99 $25 Revenue 50/50 + 70/30 70/30 90%+ Share Payments sms/ wap / iTunes Google + inconsistent carrier carrier billing billing Releases Difficult ~1-4 weeks instant instant Restrictions Many Few little none Presentation Limited Limited Limited free
  • 10. Android SymbianPowerful Qt Hybrids Blackberry JavaME Weak Mobile Web Hard Easy
  • 11. Native VS Web round 1001 API Access Speed Always playing catchup? User context Fragmentation Monetisation
  • 12. HTML5 a silver bullet? PPK there is no webkit http://www.quirksmode.org/webkit.html
  • 13. Android Features or Fragmentation http://blog.tweetdeck.com/android-ecosystem
  • 14. iOS Fragmentation or Features 2.x 3.x 3.2 4.0 (iPhone 2g, first generation iPods) 4.3 (iPhone 3g) 5?
  • 15. Javascript frameworks jQuery Mobile http://jquerymobile.com/ Sencha Touch http://www.sencha.com/products/touch/ jQ Touch http://jqtouch.com/
  • 16. Tools can help Opera mobile with DragonFly http://www.opera.com/ dragonfly/ CharlesProxy http://www.charlesproxy.com/ Weinre http://phonegap.github.com/weinre/ HTML5 boilerplate http://html5boilerplate.com/ Phonegap http://www.phonegap.com/
  • 17. Middleware Monotouch http://ios.xamarin.com/ Titanium Mobile http://www.appcelerator.com/ Corona SDK http://www.anscamobile.com/corona/ Adobe AIR http://www.adobe.com/products/air/
  • 18. Questions? Kieran Gutteridge @kgutteridge tech@intohand.com