Talkin bout' kids behavior, Burton "Love" boards, some interesting design and other hyperlife musings

1. Opus
Creative
Minedshare
11.18.08
keith.gerr@opuscreative.com

2. Oy vey
Source: creativity online

3. Nuff Said!
Source: creativity online

4. KIDZ
Experian surveyed 2500 children between ages 6-11:
• The majority of kids are computer savvy and spend a significant amount
of time online.
• Computer time is enjoyed fairly similarly across age groups and
gender.
• Most kids tend to pursue leisure activities that are social in nature,
but a significant percentage of girls and the youngest kids still enjoy
more alone time doing artistic activities and reading books.
“Top
activities for
kids haven’t
changed much
over the years
and still
include going
to the movies,
spending time
with family,
and playing
sports.”

5. KIDZ
• Boys are also more likely to spend their money on video
games and collecting cards.
• Girls are more likely to use their money to buy
clothing.
“Younger kids
prefer educational
games or toys that
tap into their
natural creativity
and imagination.”
“10- and 11-year
olds prefer more
intellectual or
skill oriented
toys/games.”

6. KIDZ
Playboards: Burton
licenses vintage
Playboy pix 4 limited
edition “Love” boards
Mixed Reaction

7. KIDZ
Search engine for kids:
• Pre-filtered for kids
• Not tied to PC

8. KIDZ
LEGO stays focused on kids and parents. It’s
video games are non-violent.
2007 revenue is $1.6 billion up from 2004
$1.4 billion
Source: MarketingVox

9. simplicity
“We often talk about the importance of good design
in building a sustainable society, and have fewer
better examples than the Thonet Chair.” Source: treehugger.com
“It consists of
six pieces of wood
- two circles, two
sticks and a
couple of arches -
held together by
10 screws and two
nuts.” Alice Rawsthorn,
International Herald
Tribune

10. “More than three-quarters (78%) of adult online consumers in
the US made some type of purchase over the web in the
previous six months and the top transaction categories are
travel, credit-card management and online banking.” Nielsen
“The sheer
convenience of being
able to comparison
shop from your home
or office has become
all but
irresistible.” Nachi Lolla
– Research Director, Commerce,
Nielsen

11. BIGresearch says:
“nearly one in
two (45.2%) is
offsetting gas
purchases by
driving less
these days”
“about the same
number (43.4%)
have vowed to
continue to cut
back on dining “Two in five (39.6%) “37.2% are
out (rising say they are still reducing their
from 32.8% a decreasing clothing
year ago).” vacation/travel” purchases”
When posed the statement “My philosophy of spending is ‘live for today, because tomorrow is so
uncertain,’” the majority (53.8%) indicated that they disagreed/strongly disagreed, rising from
the 48.7% who said the same one year ago. 26.0% say they’re prone to spend.

12. Nearly 30% of shoppers now say they look to links forwarded
from friends, peer comments and social sites for the best
bargains, according to a survey from Guidance, in
association with Synovate, MarketingCharts reports.
quot;Two years ago, social media wasn't even considered a source of
traffic by merchants,quot; said Jon Provisor, Guidance CTO and
owner.

13. quot;quot;I think when we call it 'consumer-
generated media,' we're being predatory,
he said.Who said this is media? Media is
something you can buy and sell. Media
contains inventory. Media contains blank
spaces. Consumers weren't trying to
generate media. They were trying to talk
to somebody. So it just seems a bit
arrogant. ... We hijack their own
conversations, their own thoughts and
feelings, and try to monetize it.quot;
Ted McConnell, general manager-
interactive marketing and
innovation at Procter & Gamble
Co (AdAge)

14. DenHaus.com

15. The Poor Life
www.poor.pl

16. “Tactile surfaces are making technology and
information much more accessible to people
with visual handicaps” Cscout
Touch-site camera from
Samsung
Tactile 3D images in relief
from Saifu

17. Voice-search
technology:Google
iPhone app
“Vocal queries are converted into digital files and parsed
into text-based search queries. Results are sent back to a
user's handheld. iPhone's triangulation functionality tailors
search results to the person's location.” The New York Times

18. The survey was
conducted by Penn,
Schoen & Berland
between October 1
and October 6, 2008,
with a
representative
sample of registered
voters who planned
to vote in
the presidential
election. A total of
1,002 respondents
participated, and
the results were
grouped by party
affiliation:
Democratic,
Republican, and
Independent.

19. Be a
participating
being
blog.opuscreative.com Keith.gerr@opuscreative.com