Minedshare 11 18 08


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Talkin bout' kids behavior, Burton "Love" boards, some interesting design and other hyperlife musings

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Minedshare 11 18 08

  1. 1. Opus Creative Minedshare 11.18.08 keith.gerr@opuscreative.com
  2. 2. Oy vey Source: creativity online
  3. 3. Nuff Said! Source: creativity online
  4. 4. KIDZ Experian surveyed 2500 children between ages 6-11: • The majority of kids are computer savvy and spend a significant amount of time online. • Computer time is enjoyed fairly similarly across age groups and gender. • Most kids tend to pursue leisure activities that are social in nature, but a significant percentage of girls and the youngest kids still enjoy more alone time doing artistic activities and reading books. “Top activities for kids haven’t changed much over the years and still include going to the movies, spending time with family, and playing sports.”
  5. 5. KIDZ • Boys are also more likely to spend their money on video games and collecting cards. • Girls are more likely to use their money to buy clothing. “Younger kids prefer educational games or toys that tap into their natural creativity and imagination.” “10- and 11-year olds prefer more intellectual or skill oriented toys/games.”
  6. 6. KIDZ Playboards: Burton licenses vintage Playboy pix 4 limited edition “Love” boards Mixed Reaction
  7. 7. KIDZ Search engine for kids: • Pre-filtered for kids • Not tied to PC
  8. 8. KIDZ LEGO stays focused on kids and parents. It’s video games are non-violent. 2007 revenue is $1.6 billion up from 2004 $1.4 billion Source: MarketingVox
  9. 9. simplicity “We often talk about the importance of good design in building a sustainable society, and have fewer better examples than the Thonet Chair.” Source: treehugger.com “It consists of six pieces of wood - two circles, two sticks and a couple of arches - held together by 10 screws and two nuts.” Alice Rawsthorn, International Herald Tribune
  10. 10. “More than three-quarters (78%) of adult online consumers in the US made some type of purchase over the web in the previous six months and the top transaction categories are travel, credit-card management and online banking.” Nielsen “The sheer convenience of being able to comparison shop from your home or office has become all but irresistible.” Nachi Lolla – Research Director, Commerce, Nielsen
  11. 11. BIGresearch says: “nearly one in two (45.2%) is offsetting gas purchases by driving less these days” “about the same number (43.4%) have vowed to continue to cut back on dining “Two in five (39.6%) “37.2% are out (rising say they are still reducing their from 32.8% a decreasing clothing year ago).” vacation/travel” purchases” When posed the statement “My philosophy of spending is ‘live for today, because tomorrow is so uncertain,’” the majority (53.8%) indicated that they disagreed/strongly disagreed, rising from the 48.7% who said the same one year ago. 26.0% say they’re prone to spend.
  12. 12. Nearly 30% of shoppers now say they look to links forwarded from friends, peer comments and social sites for the best bargains, according to a survey from Guidance, in association with Synovate, MarketingCharts reports. quot;Two years ago, social media wasn't even considered a source of traffic by merchants,quot; said Jon Provisor, Guidance CTO and owner.
  13. 13. quot;quot;I think when we call it 'consumer- generated media,' we're being predatory, he said.Who said this is media? Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren't trying to generate media. They were trying to talk to somebody. So it just seems a bit arrogant. ... We hijack their own conversations, their own thoughts and feelings, and try to monetize it.quot; Ted McConnell, general manager- interactive marketing and innovation at Procter & Gamble Co (AdAge)
  14. 14. DenHaus.com
  15. 15. The Poor Life www.poor.pl
  16. 16. “Tactile surfaces are making technology and information much more accessible to people with visual handicaps” Cscout Touch-site camera from Samsung Tactile 3D images in relief from Saifu
  17. 17. Voice-search technology:Google iPhone app “Vocal queries are converted into digital files and parsed into text-based search queries. Results are sent back to a user's handheld. iPhone's triangulation functionality tailors search results to the person's location.” The New York Times
  18. 18. The survey was conducted by Penn, Schoen & Berland between October 1 and October 6, 2008, with a representative sample of registered voters who planned to vote in the presidential election. A total of 1,002 respondents participated, and the results were grouped by party affiliation: Democratic, Republican, and Independent.
  19. 19. Be a participating being blog.opuscreative.com Keith.gerr@opuscreative.com