Minedshare 12 10 08: Trans-Media Trends


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Trans-media trends covering the social web, mobile commerce, collective intelligence, virtual worlds and all kinds of brand alchemy

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Minedshare 12 10 08: Trans-Media Trends

  1. 1. Opus Creative Minedshare 12.10.08 • Trends in trans-media keith.gerr@opuscreative.com
  2. 2. The eCONOMY: The overall marketing pie will shrink, but interactive media appears to benefit from a spending shift
  3. 3. The eCONOMY
  4. 4. The eCONOMY CMOs wanna get real with their audience, but don’t seem to think the web can replace paid media Source: Economist Global CMO report
  5. 5. Black Friday and Cyber Monday NY Times “Consumers continue to view the online channel's principal value proposition as convenience, more than price, allowing retailers the opportunity to differentiate on service and selection.“ Ken Cassar, VP of industry insights, Nielsen Online
  6. 6. BMW GINA “a new take on car design, materials, and flexibility. The GINA replaces the traditional metal/plastic skin with a textile fabric skin that’s pulled taut around a frame of metal and carbon fiber wires.Even the shape of the car can change.” Source: signal vs noise See: http://www.youtube.com/watch?v=kTYiEkQYhWY
  7. 7. Baby sleeping bag from coolhunters.net
  8. 8. Taka-Tuka- Land Kindergarten – Berlin Design by Baupiloten Source: coolhunter.net
  9. 9. Drip Bike 4 Sick Kids Design team, Jetske Verdonk
  10. 10. PL AY GR OU ND S Designs by Carve.nl
  11. 11. Buccella Wines
  12. 12. Storytlr.com: Creates a lifestream out of your 2.0 artifacts
  13. 13. Mo’bility stream live video from your cell phone
  14. 14. Mo’bility “Loopt users can opt in to create a customized public profile and browse profiles of others near their physical space. If they want to engage a fellow Loopt-er they see on the map near them, they can anonymously email that person, kind of like posting a Craigslist Missed Connection in real time.” Trendcentral
  15. 15. Mo’bility Free iphone app SnapTell Explorer: “snap a picture of the cover of any Book, DVD, CD or Video game and within seconds see a rating, description and links to Wikipedia, IMDb, Barnes & Noble, Google and more.”
  16. 16. Mo’bility Screen grab from MobileStorm webinar narrated by CEO Jared Reitzen (hope you don’t mind ☺)
  17. 17. Mo’bility Screen grab from MobileStorm webinar narrated by CEO Jared Reitzen (hope you don’t mind ☺)
  18. 18. Mo’bility Screen grab from MobileStorm webinar narrated by CEO Jared Reitzen (hope you don’t mind ☺)
  19. 19. By using ultra-fine polymer fibers, military researchers have been able to regrow damaged or missing organs and limbs. Nanoscafolding regrows limbs, organs One example given by John Parmentola , a director of research and lab management, involved a man who lost the entire tip of his finger while starting up a model airplane. “That has been completely regrown . . . the nail, the bone, the tissue,” he said. Source: TechCrunch
  20. 20. Gaia Online, a youth world with seven million monthly visitors, sells more than $1 million a month of virtual goods and expects a record month in December, said its chief executive, Craig Sherman. NY Times
  21. 21. Email, News and Paying the man are tops for online U.S. Adult behavior Corbis
  22. 22. “Tradional adult brands need to adopt a more youthful tone to avoid being seen as irrelevant” Viacom Brand Solutions International
  23. 23. Sampling Salons: Subscription-based sampling as market research
  24. 24. How Much of a Typical Video Online Is Actually Watched? Most videos steadily lose viewers once quot;playquot; is clicked, with an average 10.39% of viewers clicking away after ten seconds and 53.56% leaving after one minute. Tubemogul Methodology For a two-week period, we measured viewed-seconds for a sample of 188,055 videos, totaling 22,724,606 streams, on six top video sites (due to partnership limitations, we cannot disclose which sites). Limitations of this approach include the fact that we are only studying short-form content (full television episodes being streamed on sites like Hulu were not included), and that, because our code is not yet in their player, YouTube was not included (although many of the videos in the sample mirror identical videos on YouTube).
  25. 25. Collective intelligence: “Reality Mining” “Privacy may turn out Did he really to have become an just say anomaly.” Thomas W. Malone, Director that? MIT Center for Collective Intelligence
  26. 26. quot;If the BBC doesn't want the cynicism to grow, it should be a bit more careful about blurring the boundary between twittering and serious reporting.quot; Tom Sutcliffe of The Independent commenting on the BBC’s broadcast of unsubstantiated tweets during the Mumbia terrorist attack Marketing VOX
  27. 27. Sociosexuality “Historically we have repressed women’s short-term mating and there are all sorts of double standards out there where men’s short-term mating was sort of acceptable but women’s wasn’t,” David Schmitt, Professor of Psychology, Bradley University The study by Bradley University, which began in 2005 and is still being analyzed, was conducted using anonymous questionnaires collected from 14,000 people in 48 countries.
  28. 28. Be a partici-being blog.opuscreative.com Keith.gerr@opuscreative.com