Minedshare 10 21 08

696 views

Published on

Second preso - focusing on a report by IDC on the "Hyperconnected".

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
696
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Minedshare 10 21 08

  1. 1. Opus Creative Minedshare 10.21.08 keith.gerr@opuscreative.com
  2. 2. “More than two-thirds of men age 18-34 say they cannot live without the internet vs. television, but 74% would rather have sex than surf the web” Hall and Partners
  3. 3. The real ballot
  4. 4. B tru 2 yer brand
  5. 5. HyperLife: - We have multiple personas - We are pressured to multitask
  6. 6. Hy pe rc on ne ct ed
  7. 7. Hyperconnected “This global survey was fielded during March 2008. In all, IDC surveyed 2,367 men and women across 17 countries in various industries, company size classes, and age segments.”
  8. 8. Hyperconnected “They are reasonably happy with their work/life balance, even though they use almost all devices and applications for both, and they are willing to communicate with work on vacation, in restaurants, from bed, and even in places of worship.”
  9. 9. Hyperconnected “59%of hyperconnected respondents said their companies used online communities or social networks to reach their customers (versus an average of 38%) and 36% used outbound video podcasts to reach customers and other stakeholders (versus 12%).”
  10. 10. Hyperconnected
  11. 11. Hyperconnected “If Web 2.0 is the use of Internet-borne applications like blogging, wikis, social networks, virtual worlds, Internet voice and video, and rich media sharing, then Web 3.0 has to be the use of these applications by enterprises in production settings.”
  12. 12. Hyperconnected IDC expects that “presence” – the ability to know who’s online at any point in time – will be built into enterprise applications
  13. 13. Be a creative being blog.opuscreative.com

×