NAB 2013, Multi-network Forum - Parks Associates


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Multiscreen Video Comes of Age by Jim O'Neill
Consumer awareness of multi-screen potential has grown rapidly with the proliferation of OTT services from global players such as Netflix. This awareness is creating demand for seamless access to content both inside and outside the home, independent of the device type, and impervious to geographical borders.

They want, and expect, to view content on any device, engage with friends through social apps, and search an interactive program guide—all without a frustrating authentication process. Engagement and its measurement across devices is the new TV currency. Creating and operating these new distribution methods is, however, no easy task, even for the most innovative operator.

At the Multi-network Solutions in the Real World Forum at NAB, attendees heard how operators are building their brands around consistent, high-quality user experience across devices to attract and retain engaged and loyal subscribers.

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NAB 2013, Multi-network Forum - Parks Associates

  1. 1. #multinetwork #nabshowWELCOMEEngaging with the ConnectedConsumerApril 9, 20138:00-10:00 am
  2. 2. Engaging with the Connected Consumer Welcome & Introduction Jim O’Neill, Parks Associates (now with Radi8 Creative) Presentations Robert Delamar, CEO ofTotalMovie Michael Kazmier, CTO of Vubiquity Julien Signès, President, CEO, co-Founder of Envivio Steve Oetegenn, Chief Sales and Marketing OfficerVerimatrix Panel Q&A with the Audience#multinetwork #nabshow#multinetwork #nabshow
  3. 3. #multinetwork #nabshowMulti-screen VideoComes of AgeJim O’NeillResearch AnalystParks Associates(now VP New Media, Radi8 Creative)
  4. 4. Access to Multi-screen Services TV Everywhere is (almost) anywhere 86% of pay-TV customers in N. Am. have access Awareness remains limited Only 25% of U.S. pay-TV subscribers are awareof TV Everywhere services Smartphone viewing has value 43% of consumers watched live and on-demandcontent on mobile phones in 2012 Growth will continue By 2015, 95% of pay-TV subs will have access#multinetwork #nabshow
  5. 5. Broadband Penetration#multinetwork #nabshow20092010201120122013201420152016Broadband Households in the U.S. and Canada (Millions)United StatesCanadaSource: Online Entertainment - The New and Noteworthy© 2013 Parks AssociatesBy 2016, nearly 110 million North American HH will Have Broadband
  6. 6. Why Consumers Watch Online#multinetwork #nabshowI watch programs on the Internet that I have missed on TVI watch Internet video at times when I couldnt watch broadcastTV/Blu-ray discsI watch Internet video because its cheaperI watch Internet video because I cant find the video onbroadcast TV of DVD/Blu-ray discI spend less time watching broadcast TV/Blu-ray disc now that Iwatch Internet videoPercent indicating specific statementWhich of the following statements describe your use of Internet video?Source: Online Entertainment - The New and the Noteworthy© 2013 Parks Associates
  7. 7. Ubiquity of the Connected Consumer#multinetwork #nabshow2010201120122013201420152016Growth in Game consoles, Blu-Ray player and Tablet sales numbersGame ConsolesBlu-RayMedia TabletsSource: Parks Associates Consumer Data© 2013 Parks AssociatesTablets, Blu-Ray Players and Game Consoles are opening doorsto Over-the-Top Video Experiences
  8. 8. #multinetwork #nabshowThank