Developing a CPE Roadmap for OTT -- presentation by Frédéric Maizeret, VP of Sales, SoftAtHome on March 12, 2013. This installment of the Multi-network Solutions in the Real World Forum series discussed Extending Your Network with OTT Video. It was offered on-site during CABSAT 2013, with the goal to break down the technical and business challenges that operators face with multi-network services.

1. Developing a CPE
Roadmap for OTT
Frédéric Maizeret
VP of Sales
SoftAtHome #multinetwork #CABSAT

2. Remember the Voice Over IP story
#multinetwork #CABSAT

3. Digital home threats and opportunities
From Connected devices … to Digital Home opportunities & threats:
fragmented services market… Convergent services
OTT: Convergent services
on several devices New usage
Premium
content access
• Non linear content
• Web Openness
• Social interactions
• Gaming
Computers • Content sharing
Digital Home • Home Automation
TVs
Service providers:
New players
Premium content access
Game
consoles
Blu-ray
3 Major challenges for Service Providers
• Remote control battle (User experience control)
• Content distribution control
• Application & services revenues beyond triple play
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4. Wining strategy?
Embrace OTT services and diversify
Benefits of OTT technology/services
Enrich service provider offers with OTT services
• Adding OTT services (e.g. deezer) to attract and retain customers
• Working on return path to improve customer experience
Leverage web standard technologies
(DASH/Smooth Streaming/HLS, HTML5, CDN, etc.)
• CDN: a growing business for Telcos
• Ability to easily
• add multi-screen
• provide TV off-net
• reduce infrastructure costs (standards)
Average Europe
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5. What does it mean for service providers?
What’s at stake?
• User Experience mastery (remote control battle, content distribution control, revenues)
• Quality of service is key to remain the end-user reference provider
On-net
Service Providers
Home Server
Access Display
Off-net
1st TV-set
TV + STB Home
OTT
Connected TV 1 Mobile
PC
TV + STB
iPad
Companion
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6. Service Providers’ needs for current and
future services
Innovative service roadmap State-of-the-art
Multi-devices/multi-screens Latest standards and technologies
N-Play Digital Home Functionalities availability across
solutions
Hybrid the complete range of devices
benefits
Reliable and secured Unique cross-devices R&D team
Premium video 2.0
Foster competition Control
model Solution owned by Service
Long term choice of vendors and
benefits Providers for the benefits of
technologies
Service Providers
Independence toward ecosystem
Involved on roadmap
Reduction of Opex and Capex
Independence toward ecosystem
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7. OTT is a key component of a CPE roadmap
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8. Thank You
frederic.maizeret@softathome.com
www.softathome.com
#multinetwork #CABSAT