0
Lessons Learned Working Apart
@kevinmhoffman
sevenheadsdesign.com
kevinmhoffman.com
What is a business?
Employees?
Incorporation?
A building?
CLICKHOLE.COM
CUSTOMERS MAKERS
IDEAS
This is a business.
Co-design
WIKICOMMONS
C.K. PRAHALAD AND V. RAMASWAMY, “THE FUTURE OF COMPETITION”
(Value) is rapidly shifting from a firm-
centric view to person...
We are all working remotely
to some degree.
@kevinmhoffman


TECHNOLOGY
IS NOT
COLLABORATION.
@kevinmhoffman


COLLABORATION
IS WHEN THE
OUTCOME IS BETTER
THAN INDIVIDUAL EFFORTS.


SPEND TIME
ON OUTCOMES.
Virtual meetings lesson #1
@kevinmhoffman
The bottleneck is never
code or creativity. It’s
clarity.
“
SCOTT BERKUN, THE YEAR WITHOUT PANTS
When a group of
intelligent people
come together to
talk about issues
that matter, it is
both natural and
productive for
d...
2ITEMS
on 

THE

AGENDA
My approach to
virtual meetings
6 lessons for 

evaluating the
effectiveness 

of your virtual
meet...
Before a Meeting
USEPOWWOW.COMDOODLE.COM
Always lead with 

attendee’s time zone,

followed by

your time zone.
Are you available at
7PM BST

which for me would be

2PM EST?


YOU
ARE NOT
YOUR ATTENDEES.
Virtual meetings lesson #2
@kevinmhoffman
< This…
< AND this.
HBO.COM/SILICON-VALLEY


TRUST
NO ONE THING.
Virtual meetings lesson #3
@kevinmhoffman
A true tale of disaster.
http://youtu.be/wPOgvzVOQig
< This.


IS THIS MEETING
PRIMARILY VIRTUAL
OR IN PERSON?
Virtual meetings lesson #4
@kevinmhoffman
What about you?
During a Meeting
Fail back to text
Fail back to phone
Price is right (even
for business)
Audio and screen recording
(usability or co-browsi...


HOW WOULD 

I DO THIS
IN PERSON?
Virtual meetings lesson #5
@kevinmhoffman
DANIELMALL.COM
DAVEGRAY.LOOPLOGIC.COM/BOARDTHING-TRAILR
Another tale of abject failure.
!
!
!
!
!
!
!
RECIPE
for 

CHECK-INS
One weekly with
client and team
Open by collecting
expectations.
Contribute then
resp...
Ending a Meeting


DON’T

CONCLUDE
AMBIGUOUSLY.
Virtual meetings lesson #6
@kevinmhoffman
One last bad idea.


START
IN PERSON
WHEN POSSIBLE.
Virtual team super power!
@kevinmhoffman
6LESSONS
of 

VIRTUAL
MEETINGS
Spend time on
outcomes.
You are not your
attendees.
Trust no one thing.
Is this meeting
pri...
BOOKS.SIMONANDSCHUSTER.COM/
MOMENTS-OF-IMPACT
SCOTTBERKUN.COM/YEARWITHOUTPANTS37SIGNALS.COM/REMOTE
Meeting Design
For Makers, Managers, and Everyone
Coming in late 2015
rosenfeldmedia.com/books/meeting-design
You are a business.
Thank you! Questions?
@kevinmhoffman
sevenheadsdesign.com
kevinmhoffman.com
Resources: Books
Remote: Office Not Required (Fried &
Hansson)
The Year Without Pants by Scott Berkun
Moments of Impact by E...
Lessons Learned Working Apart
Lessons Learned Working Apart
Lessons Learned Working Apart
Lessons Learned Working Apart
Lessons Learned Working Apart
Lessons Learned Working Apart
Lessons Learned Working Apart
Lessons Learned Working Apart
Lessons Learned Working Apart
Lessons Learned Working Apart
Lessons Learned Working Apart
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Lessons Learned Working Apart

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I've spent most of my career as part of a team working in an office, making the web a little better each day. When starting my own company, however, one of my goals was to find ways to work with the people I looked up to… who had their own separate offices in different companies spread out all over the world. In order to get started, I had to think differently about a lot of things: my day, my network, my goals, and how I communicate. I've found that working together across the internets has a lot more to do with the ability to share a vision, and a lot less to do with which is the best digital video conference service.

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Transcript of "Lessons Learned Working Apart"

  1. 1. Lessons Learned Working Apart @kevinmhoffman sevenheadsdesign.com kevinmhoffman.com
  2. 2. What is a business?
  3. 3. Employees?
  4. 4. Incorporation?
  5. 5. A building?
  6. 6. CLICKHOLE.COM
  7. 7. CUSTOMERS MAKERS IDEAS This is a business.
  8. 8. Co-design WIKICOMMONS
  9. 9. C.K. PRAHALAD AND V. RAMASWAMY, “THE FUTURE OF COMPETITION” (Value) is rapidly shifting from a firm- centric view to personalized consumer experiences. Informed, networked, empowered and active consumers are increasingly co-creating value with the firm. “
  10. 10. We are all working remotely to some degree.
  11. 11. @kevinmhoffman 
 TECHNOLOGY IS NOT COLLABORATION.
  12. 12. @kevinmhoffman 
 COLLABORATION IS WHEN THE OUTCOME IS BETTER THAN INDIVIDUAL EFFORTS.
  13. 13. 
 SPEND TIME ON OUTCOMES. Virtual meetings lesson #1 @kevinmhoffman
  14. 14. The bottleneck is never code or creativity. It’s clarity. “ SCOTT BERKUN, THE YEAR WITHOUT PANTS
  15. 15. When a group of intelligent people come together to talk about issues that matter, it is both natural and productive for disagreement to occur. “ PATRICK LENCIONI, DEATH BY MEETING
  16. 16. 2ITEMS on 
 THE
 AGENDA My approach to virtual meetings 6 lessons for 
 evaluating the effectiveness 
 of your virtual meetings ONLY
  17. 17. Before a Meeting
  18. 18. USEPOWWOW.COMDOODLE.COM
  19. 19. Always lead with 
 attendee’s time zone,
 followed by
 your time zone.
  20. 20. Are you available at 7PM BST
 which for me would be
 2PM EST?
  21. 21. 
 YOU ARE NOT YOUR ATTENDEES. Virtual meetings lesson #2 @kevinmhoffman
  22. 22. < This… < AND this.
  23. 23. HBO.COM/SILICON-VALLEY
  24. 24. 
 TRUST NO ONE THING. Virtual meetings lesson #3 @kevinmhoffman
  25. 25. A true tale of disaster. http://youtu.be/wPOgvzVOQig
  26. 26. < This.
  27. 27. 
 IS THIS MEETING PRIMARILY VIRTUAL OR IN PERSON? Virtual meetings lesson #4 @kevinmhoffman
  28. 28. What about you?
  29. 29. During a Meeting
  30. 30. Fail back to text Fail back to phone Price is right (even for business) Audio and screen recording (usability or co-browsing) Custom URLs
  31. 31. 
 HOW WOULD 
 I DO THIS IN PERSON? Virtual meetings lesson #5 @kevinmhoffman
  32. 32. DANIELMALL.COM
  33. 33. DAVEGRAY.LOOPLOGIC.COM/BOARDTHING-TRAILR
  34. 34. Another tale of abject failure.
  35. 35. ! ! ! ! ! ! ! RECIPE for 
 CHECK-INS One weekly with client and team Open by collecting expectations. Contribute then respond. All attendees optional, but… Keep the hangout open for 30 minutes
  36. 36. Ending a Meeting
  37. 37. 
 DON’T
 CONCLUDE AMBIGUOUSLY. Virtual meetings lesson #6 @kevinmhoffman
  38. 38. One last bad idea.
  39. 39. 
 START IN PERSON WHEN POSSIBLE. Virtual team super power! @kevinmhoffman
  40. 40. 6LESSONS of 
 VIRTUAL MEETINGS Spend time on outcomes. You are not your attendees. Trust no one thing. Is this meeting primarily virtual or 
 in person? How would this 
 work in person? Don’t conclude ambiguously.
  41. 41. BOOKS.SIMONANDSCHUSTER.COM/ MOMENTS-OF-IMPACT SCOTTBERKUN.COM/YEARWITHOUTPANTS37SIGNALS.COM/REMOTE
  42. 42. Meeting Design For Makers, Managers, and Everyone Coming in late 2015 rosenfeldmedia.com/books/meeting-design
  43. 43. You are a business.
  44. 44. Thank you! Questions? @kevinmhoffman sevenheadsdesign.com kevinmhoffman.com
  45. 45. Resources: Books Remote: Office Not Required (Fried & Hansson) The Year Without Pants by Scott Berkun Moments of Impact by Ertel & Solomon The Future of Competition 
 (Pralahad & Ramaswamy) Lean UX (Gothelf & Seiden) Visual Leaders 
 Visual Teams
 Visual Meetings (Sibbett) A Facilitator's Guide to Participatory Decision Making (Kaner, et al) How to Make Meetings Work 
 (Doyle & Strauss) The Rapid Vis Toolkit (Hanks) Gamestorming (Gray, Macanufo & Brown)
 
 The Connected Company 
 (Gray w/Vander Wal ) The Doodle Revolution (Sunni Brown) The Back of the Napkin (Dan Roam) Business Model Generation 
 (Alex Osterwalder, et al) Collaboration (Hansen)
 
 Collaborating Effectively 
 (Harvard Business Review) Designing the Conversation 
 (Unger, Nunnally& Willis) Designing Together (Brown)
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