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Breaking into Product Management - General Assembly panel

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In this panel discussion we will delve into the product management landscape, what the PM role entails, who makes a good PM, and how to transition into the field. Learn how people land jobs as product managers, walk away with practical tips on moving into product management, and understand what it is like to excel and progress in the role.

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Breaking into Product Management - General Assembly panel

  1. 1. BREAK INTO PRODUCT MGMT: A PANEL DISCUSSION GENERAL ASSEMBLY & ROWBEN PRESENT: TWEET US: @MelbourneGA #BreakintoPM FEATURING: Laura Cardinal - Xero Brad Dunn - Nazori Liz Blink - Product Anon Adam Fry - Sportsbet + GA MODERATOR: Julien Viard - Rowben
  2. 2. Hi, I’m Laura Product Manager, Xero – Australia
  3. 3. start 
 here My journey. Barwon Water Carsales Non Product Roles “Product Manager” roles City West Water RealestateVie w Xero
  4. 4. Fill your own skills scorecard
  5. 5. Beautiful accounting software
  6. 6. WHY DOES SOMETHING REALLY WORK
 Brad Dunn Executive Director, Nazori
  7. 7. THE GOOD & THE BAD 3 How can you tell what’s causing something to succeed?
  8. 8. PRODUCT MANAGEMENT 3 The fundamental attribution error, is people’s tendency to place an undue emphasis on internal characteristics to explain someone else’s given situation, rather than considering external factors.
  9. 9. PRODUCT MANAGEMENT 3 When designing something you need to know why it works so you can leverage it or (if it doesn’t work) what’s likely to fix it with as little waste as possible (lean).
  10. 10. PROTIPS 3 2 free #protips
  11. 11. THE GOOD & THE BAD 3
  12. 12. THE GOOD & THE BAD 3 More than product More than cash Than timing Than context People Process…
  13. 13. 3
  14. 14. General Assembly Break into Product Management: An Evening with Industry Leaders 22nd January 2015
  15. 15. Liz Blink Co-founder Product Anonymous Currently: Senior Manager Product Simplification Sensis bit.ly/productanon
  16. 16. –William Hsu “Regardless of your motivation or your background, someone without The Product Mindset will never be a great PM. Part of the reason why the role is so difficult to define is that it consists of many, smaller roles, where the whole is greater than the sum of its parts. But when someone has the right mindset, the definition doesn’t really matter. They intuitively know what to do, and that gets reflected throughout the organisation.”
  17. 17. a Venn diagram to explain everything Company Team You
  18. 18. WHAT WOULD A PRODUCT MANAGER DO? Adam Fry, Lead Product Manager Sportsbet
  19. 19. AGENDA PRODUCT MANAGER ≈ PRODUCT MANAGER
  20. 20. AGENDAEXPERT
 EVANGELIST …MINI CEO
  21. 21. SOME FUNDAMENTAL QUALITIES WHAT WOULD A PRODUCT MANAGER DO?
  22. 22. HELLO! ‣ Diplomat & Collaborator ‣ Communicator & Translator ‣ Lead through influence
  23. 23. HELLO! ‣ Curious & Analytical ‣ Solve problems & recognise opportunities ‣ Super sleuth
  24. 24. AGENDA NAME ‣ Tenacious & Resilient ‣ Decisive & able to prioritise ‣ Able to say NO
  25. 25. AGENDA NAME ‣ Empathetic ‣ Open minded ‣ Good listener
  26. 26. PATHWAYS WHAT WOULD A PRODUCT MANAGER DO?
  27. 27. AGENDA‣ Network ‣ Get to know your product team ‣ Side-step to a company with a great product team ‣ Listen, understand, develop insights ‣ Product-manage your career
  28. 28. THANK YOU!If you’d like some more information about our upcoming courses please contact Laura Gibby: laura.gibby@ga.co

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