Designing with Empathy [Code & Creativity 2014]

32,829 views

Published on

Every decision we make affects the way real people experience our products.

We've all heard the rallying cry for user-centered design, but even those of us who ascribe to that ideal often fall back on our own biases and instincts when it comes to making decisions about how people experience our content and our services.

Sadly, this often means we make decisions we think will be good for our “users” - that anonymous, faceless crowd - rather than actually trying to understand the perspectives, surroundings, capabilities, and disadvantages of the actual people who we are here to serve.

In this session, Aaron will explore why empathy is a good thing, how empathy empowers creativity, and how we, as a community, can inject more empathy into our work.

Published in: Design
4 Comments
286 Likes
Statistics
Notes
No Downloads
Views
Total views
32,829
On SlideShare
0
From Embeds
0
Number of Embeds
8,841
Actions
Shares
0
Downloads
1,330
Comments
4
Likes
286
Embeds 0
No embeds

No notes for slide

Designing with Empathy [Code & Creativity 2014]

  1. Designing Empathywith Aaron Gustafson @AaronGustafson adaptivewebdesign.info
  2. Photo Credit: Stuck in Customs
  3. Designing Empathywith
  4. Design ≠ Art _ Photo Credit: faith gobleImage Credit: L.e.e
  5. Art serves the Artist Photo Credit: Abby Lanes
  6. I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration—likely because so much bad design simply is decoration. Good design isn’t. Good design is problem solving.” – Jeffrey Veen “
  7. de·sign   /dəˈzīn/ To devise for a specific function or end Classical: To indicate Medieval Latin: designare, to mark out
  8. David Carson has been called “the most influential graphic designer of our times” Photo Credit: © Marc Eckardt for FontShop, Berlin.
  9. It was Art
  10. It was Ego
  11. subjective, personal, and self-indulgent” Photo Credit: © Marc Eckardt for FontShop, Berlin. “
  12. Your ego is a bad designer.” – Christopher Butler “
  13. http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html
  14. http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html
  15. http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html
  16. Just because you can doesn’t mean you should Photo Credit: harald walker
  17. Design isn’t about showing off Photo Credit: Laurence & Annie
  18. em·pa·thy /ˈem-pə-thē/ From the Greek empathia meaning “state of emotion”
  19. em·pa·thy /ˈem-pə-thē/ The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another … without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner
  20. Perspective is everything Photo Credit: ZeroOne
  21. em·pa·thy /ˈem-pə-thē/ The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another … without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner
  22. em·pa·thy /ˈem-pə-thē/ The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another … without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner Also: the capacity for this
  23. Photo Credit: Horia Varlan
  24. Photo Credit: schoschie Author appropriate content
  25. Set a performance budget Photo Credit: Gunnar Ries
  26. Photo Credit: lastquest Consider physical limitations
  27. Photo Credit: andrechinn Don’t create unnecessary barriers
  28. Credit: XKCD Don’t force your agenda on your customers
  29. Support common assistive technology Credit: windsordi
  30. What is hateful to you, do not to your fellow man. That is the entire law; all the rest is commentary. –Judaism Do unto others as you would have them do unto you. –Christianity No one of you is a believer until he desires for his brother that which he desires for himself. –Islam The Golden Rule Hurt not others in ways that you yourself would find harmful. –Buddhism
  31. Progressive Enhancement
  32. [Progressive enhancement] keeps the design open to the possibilities of sexiness in opportune contexts, rather than starting with the ‘whole’ experience that must be compromised.” – Ben Hoh “
  33. Egalitarianism Equality of opportunity, not equality of outcome
  34. Designing Empathywith
  35. Designing with Empathy by Aaron Gustafson @AaronGustafson Further reading: http://is.gd/readlist_empathy Slides available at http://slideshare.net/AaronGustafson This presentation is licensed under Creative Commons Attribution-Noncommercial-Share Alike 3.0 except where otherwise noted flickr Photo Credits http://www.flickr.com/photos/aarongustafson/galleries/72157633153882514/ http://www.flickr.com/photos/aarongustafson/galleries/72157633161513316/

×