Creating a community of sharing and collaboration with social media tools slideshare version
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Social media is embraced by all generations—and is becoming imperative to keeping employees informed and engaged. While mobile devices and smartphones like iphones and Droids have enabled mobile learning, social media is becoming more and more a way to communicate informally to get questions answered, and find out what’s happening around you at any time…and to pass it along to colleagues, friends, and business partners. When used correctly, social media can be a great research tool, a way to communicate with clients and colleagues, and share knowledge rapidly. As workplaces become more lean, and employee turnover in many organizations is at an all-time high, social media helps us create learning communities in which knowledge is captured and shared—no longer leaving with the employee. Additionally, social media gives employees the opportunity to showcase their talent, mentor others, and ask for feedback from colleagues on a just-in-time basis. Allowing employees the freedom to shape their own learning using a selection of social media tools that they are already familiar with empowers them to design their own experience in their community, customizing their learning to meet their individual needs. Social media tools like Twitter, LinkedIn, Google+ and Pinterest can also be used by workplace learning professionals in conducting training as well. This session will provide an overview on how to get started using these tools, but also how to effectively use to communicate with clients, colleagues, and training participants. Adding social media to a learning event can make it more dynamic and engaging. Why should we embrace social media? • There are more than 500 million accounts on Twitter, and Twitter gets 400 million Tweets sent each day. Are you missing out on all of the buzz? • Google+ is currently the second-largest social media network, only behind Facebook in users. • Pinterest hit 10 million unique visitors faster than any other independent site in history • 200 million LinkedIn users participate in more than 1.5 million groups; 81% belong to at least one group. The intended audience is someone who wants to learn more about social media and is open to adapting to the latest trends in technology. Dr. Price will be discussing how to harness the power of social media to engage learning participants, to spread awareness of your brand, attract potential clients, stay on top of industry news and trends, and share knowledge with your clients and colleagues. If you have a laptop, smart phone, or tablet, please bring it to the session to maximize on the session content. The session will include discussion of industry best practices, demonstration of social media tools and techniques, and hands-on activities to allow participants to experience how social media engages learners and employees.
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Creating a community of sharing and collaboration with social media tools slideshare version
- 1. Social Media Twitter Direct Message chats Fan Page LinkedIn Creating a Community of Sharing and Collaboration with Social Media Tools Netcworking Lists Google+ Webinars Blogs Pinterest bookmarking Tweets Dr. Kella Price, SPHR, CPLP @kellaprice drkellabprice@gmail.com
- 2. To prepare for this session, please access your smart phone’s application store and download a free QR Social Media Reader. Twitter twitter Direct Message Kaywa Facebook chats Reader chats Fan Page Fan Page LinkedIn LinkedIn QRReader Networking BeeTagg i-nigma networking Lists Droid QR QR codes Google+ Webinars Qrafter TapReader Bakodo ATTScan ner Once Webinars you have a QR Reader Blogs loaded on your smart phone Blogs Delicious code to test if it is scan this Pinterest bookmarking functioning correctly. bookmarking tweets Tweets 2
- 3. Who is “live tweeting this presentation? Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets #phxconf13 During this collaborative session, please feel free to Tweet your; •Ideas •Tips •Tricks •Discoveries •Ah Ha! Moments So that everyone can benefit! •Other useful hashtags: #socialmedia #ASTD #ICF Thanks to our Twitter Moderator, @clintcarlos! 3
- 4. Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets What do you want to take from this session? #phxconf13 What do you want to take from this session? #ASTDLV
- 5. Did you know… Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page • Youtube video : http://bit.ly/JwiNhz LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets 5
- 6. Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets How does the technology impact YOU? • More peer-to-peer collaboration • Better knowledge transfer • Real-time activities and information • Low skills required to use • Low cost to implement • Increase training opportunities/modalities 6
- 7. Social Networking Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets • Expand network • Learn and discuss in brief format • Fast, real-time • Twitter • LinkedIn • Facebook 7
- 8. Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets BUILD YOUR BRAND by building a PERSONAL CONNECTION Tweet me! @kellaprice #phxconf13 #socialmedia 8
- 9. Find your followers… Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets 9 Source: http://searchengineland.com/images/sphere-ofinfluence.gif
- 10. Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets 10 Source: http://socialreflexion.com/img/inf ographics/infographic-ex-4-
- 11. Twitter Resources Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets 11
- 12. How do I get started? Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking • Set up your account – recognizable name • @kellaprice • @LnDDave @HRBlogger • Brand yourself – 1 line “bio” – Website address – Actual location – Use a picture • Customize background bookmarking tweets Tweets 12
- 13. Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets 13
- 14. Twitter networking intro (name,role,company, your biggest accomplishment this week) #phxconf13 Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets What do you want to take from this session? #ASTDLV
- 15. What should I tweet? Social Media Twitter twitter Direct Message Facebook • Images • • Videos chats chats • Fan Page • Blog Post Fan Page LinkedIn LinkedIn Video on how to Updates – use Twitterfeed:• Networking networking Twitterfeed • Lists http://bit.ly/Twitfeedtut (twitterfeed.com) QR codes Google+ • Webinars • Interesting Webinars Blogs Blogs Comments, ins Delicious Pinterest pirational bookmarking bookmarking tweets thoughts Tweets Valuable resources News Responses Announcements Ask Questions
- 16. What should I tweet? Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets • Images • Videos • Blog Post Updates – Twitterfeed (twitterfeed.com) • Interesting Comments, ins pirational thoughts • Valuable resources • News • Responses • Announcements • Ask Questions
- 17. Social Media Creating a Tweet in 140 characters…or less As the economy falters in mid Twitter twitter 2011 amid Direct Messagemarket volatility and Facebook reports, U.S. mixed labor chats employee confidence related to chats pay raises, Fan Page job security and the Fan market fell to levels last job Page LinkedIn seen during the height of the LinkedIn Networking recession, according 2008-09 networking to the second-quarter 2011 Lists QR codesEmployment Glassdoor Google+ Survey. Confidence Webinars Webinars http://www.shrm.org/hrdiscipline Blogs Blogs s/compensation/Articles/Pages/ Delicious Confidence.aspx Pinterest bookmarking bookmarking tweets Tweets StepStep 1: shorten link 5: 4: 3: Remove unnecessary 2: Add hashtags that do vowels words where possible, of, the) and not impact meaning words (a, change “to” to “2” 2Q 2001 U.S. employee unnecessary spaces, like after http://bit.ly/nvoZN6 confidence relatd 2pay 2Q 2001 U.S. employee U.S. employee confidence commas and periods. raises, job security&job markt raises, confidence relatd 2pay fell related to pay raises, job 2levels of 2008-09. job security&job in midsecurity&job market fell to Economy falters markt fell levels http://bit.ly/nvoZN6 2levels of employee confidence of 2008-09, according to 2Q 2011:U.S. 2008-09. #economy #HR http://bit.ly/nvoZN6 http://bit.ly/nvoZN6 2011.#SHRM related to pay raises, job security and job market fell to Now the tweet is exactly 140 levels last seen during height of characters! 2008-09 recession, according to second-quarter 2011 Glassdoor Employment Confidence 17 Survey.
- 18. Find your followers… Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking • Send invites to your email or contact list • Find them on Twitter • Think potential clients as well as existing ones • Colleagues and other WLPs • Use hashtags (#ASTD, #ICF) bookmarking tweets Tweets 18
- 19. Interacting with your followers… Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs • • • • • Tweet Retweet (RT) Replies (@kellaprice) Hashtag (#socialmedia) Direct message Delicious Pinterest bookmarking bookmarking tweets Tweets 19
- 20. Social Media Follow ASTD chapters on Twitter! Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets 20
- 21. Follow other experts #FF Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets 21
- 22. Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets Twitter Crowdsourcing! #FF Who and why?
- 23. Use synchronous posting tool Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking • Hootsuite, Tweetdeck • Link accounts to facilitate updates • Microblogging increases visibiilty – Include links, video snippets • Keep pages active and change them often bookmarking tweets Tweets 23
- 24. Link Shortener Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets 24
- 25. Link Shortener Analytics Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets 25
- 26. Twitter Chats Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking • • • • • • http://bit.ly/ChatSched #CPLPtalk #lrnchat #elearnchat #RealWPLearn #astdchapters bookmarking tweets Tweets 26
- 27. Lists Social Media Twitter twitter Direct Message Facebook chats chats Fan Page •Fan Page Facilitates communicating targeted messages LinkedIn LinkedIn Networking method • Filter networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets 27
- 28. Paper.li Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets
- 29. Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Using in Training Sessions: Pre-Session • Obtain Twitter handles on registration • Create Twitter list of participants • Provide tutorial Pre-Session • Send pre-session communication (Job Aid – Infoline) Delicious Pinterest bookmarking bookmarking tweets Tweets 29
- 30. Planning the session Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars • Make key points in tweetable BUILD YOUR BRAND sentences by building a • Use tweets on slides PERSONAL CONNECTION Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets Tweet me! @kellaprice #phxconf13 #socialmedia 30
- 31. Planning the session Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs • Make key points in tweetable sentences • Use tweets on slides • Ask active users to participate in session tweets • Get a Twitter moderator Delicious Pinterest bookmarking bookmarking tweets Tweets 31
- 32. Twitter Moderator Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking • Can also have an administrator to tweet on your behalf • Knowledge of Twitter and subject matter • Clarify questions and comments • Stimulate discussion • Pre-plan tweets bookmarking tweets Tweets 32
- 33. Backchannel Tools Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars • TwitterFall • SAP 2.0 http://bit.ly/SAPtwitter Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets 33
- 34. Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists Using in Training Sessions: Post-session • Summarize key points • Archive Tweets Learn how to make a Chat transcript: • Resources http://bit.ly/Js2r4G QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets 34
- 35. Why Linkedin? Social Media Twitter twitter Direct Message Facebook chats chats • Page Fan Connections Fan Page • Showcase profile LinkedIn LinkedIn Networking credibility/reputation • Add networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets 35
- 36. Profile Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets • • • • Headshot Headline Location Industry
- 37. Profile Basics Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets • • • • • • • • • • Summary Experience Languages Skills and Expertise Education Websites Interests Groups Honors and Awards Contact for…
- 38. Profile Basics Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets • • • • • • • • • • Summary Experience Languages Skills and Expertise Education Websites Interests Groups Honors and Awards Contact for…
- 39. Profile Basics Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets • • • • • • • • • • Summary Experience Languages Skills and Expertise Education Websites Interests Groups Honors and Awards Contact for…
- 40. Profile Basics Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets DO: • Show results • Be specific • Keep updated • List blogs, Facebook, company website • Get recommend ations DON’T: • Exclude job experiences • Exaggerate or be dishonest
- 41. Add Connections Social Media Twitter twitter • Search Direct Message Options Facebook – Email address book chats chats Fan Page – Company Name Fan Page LinkedIn your address – Dump LinkedIn Networking networkingbook Lists – Advanced Search QR codes Google+ Webinars • Blogs Invitations and Webinars Blogs contact settings Delicious Pinterest bookmarking bookmarking tweets Tweets 41
- 42. Add Connections Social Media Twitter twitter • Search Direct Message Options Facebook – Email address book chats chats Fan Page – Colleagues Fan Page LinkedIn – Alumni LinkedIn Networking networkingPeople you may know – Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets 42
- 43. Search for Connections Social Media Twitter twitter • People Direct Message Facebook chats • Company chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets 43
- 44. Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets Managing Connections • New colleagues • Contacts from suppliers • People you meet at professional events • Alumni • New contacts added by your current contacts • Stay in touch • Search for new contacts periodically • Provide mutually beneficial connections for others
- 45. Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets
- 46. Recommendations Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Satisfied clients Networking networking Lists QR codes Google+ Webinars Recommendations Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets New jobs, new clients • Boost reputation • Complete your profile • Can repurpose recommendations • Best if not reciprocal
- 47. Alert! Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs • • • • Professional Updated Active Establish rapport with connections • Don’t be a leech Delicious Pinterest bookmarking bookmarking tweets Tweets 47
- 48. Groups Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page • Find groups – think clients, not just colleagues • “Groups you may like” LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets • • • • Participate regularly in discussions Use job boards Invite others to job Ask and answer questions
- 49. Job search Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets • Look at group job and job discussion boards • Conduct a “search”
- 50. Applications Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets • • • • • • • Twitter Polls BlogLink or WordPress Slideshare presentations My Travel Events Portfolio
- 51. Overlapping social platforms Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets • Facebook • Twitter • Blogs/website
- 52. Promote Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets • URL to profile in comments from websites • URL on Twitter • Share with other networks • Make part of bio • Add to email signature
- 53. LinkedIn Groups Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking • Create your own group (ASTD Atlanta) – Add websites – Upload contacts – Use to create discussion, job board, etc. – Open or closed? bookmarking tweets Tweets 53
- 54. Check the Backchannel Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets
- 55. Google + Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets • • • • • Business Page Community Google+ Events Circles Hangouts
- 56. Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets Google + Business Page • Complete profile • Consistent branding • Link to webpage
- 57. Google + Community Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets • Facilitate conversations • Post questions • Add categories to organize discussions • Add moderators
- 58. Google + Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets • Google+ Events • Circles
- 59. Google + Hangouts Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets • Up to 10 people • Any device • Text or video https://www.google.com/hangouts/
- 60. Pinterest Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets • • • • Curation Collaboration Sharing success Research 1047% increase in usage in 2012, (faster than Facebook!) #phxconf13 @kellaprice
- 61. Curation Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets • Pin articles or questions for discussion • Quotes or key learning points • Resources • Recommended reading • Videos
- 62. Collaboration Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets • Group projects • Commenting on other’s pins
- 63. Sharing Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets • Favorite learning projects • Course modules • Topic-specific content
- 64. Research Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets • Follow other T&D professionals • Watch “everything” and “popular” feeds • Specific searches
- 65. What are your takeaways? #phxconf13 Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets
- 66. Social Media Twitter twitter Direct Message Facebook chats chats Fan Page Fan Page LinkedIn LinkedIn Networking networking Lists Thank you! What are your questions? Dr. Kella B. Price, SPHR, CPLP www.thepriceconsultinggroup.com drkellabprice@gmail.com 252.622.8119 Price Consulting Group QR codes Google+ Webinars Webinars Blogs Blogs Delicious Pinterest bookmarking bookmarking tweets Tweets 66
Editor's Notes
- [twitter]Speaking @ 10:45 on collaborating with #socialmedia. Join on Twitter to hear how to use more effectively! Hashtag for session: #phxconf13 [/twitter]
- **Personal experiences – ASK audience[twitter]#socialmediaoffrsbettrcollaboration,knowledgetransfr, in real-time,Low cost [/twitter]
- Building relationships with potential clientsCreating personal connections with existing clientsStaying informedhttp://twitter.com/#!/astdOC (@astdOC)[twitter]BUILD YOUR BRAND by building a PERSONAL CONNECTION [/twitter]
- Source: http://socialreflexion.com/img/infographics/infographic-ex-4-full.png
- [twitter]ow.ly/8sWD7 #Twitter for #Trainers #ASTD Infoline, available as hardcopy or download. [/twitter]
- Images – Share pictures. PowerPoint slides, posters, and photos from professional events are great tweets. Many smartphones have a share option that links directly to Twitter. Videos – Share links to videosBlog Post Updates – Post a link to your blog when there is a new entry. There are various tools to link Twitter to your Blog. Additionally, there is a tool called Twitterfeed (twitterfeed.com), that will automatically update blog posts to Twitter. TwitterFeed is a great way to set up automatic posts of items that would normally require cross-posting from another location. First, create an account. Once you open the dashboard, this enables you to set up autoposts based on other people’s posts (like blogs or websites that you regularly retweet). You can also create posts using other RSS feeds. First, input RSS feed information to your “dashboard” and it will auto post to the networks that you designate. The dashboard also tracks the number of clicks on your link to evaluate its value. Create a name (title the feed). In advanced settings, it is recommended that you only use blog titles, not the description as it can really cut into your 140 characters in Twitter. Include thumbnail photo (Click on the box). You can also designate to include RT (re-tweet) as a prefix if you wish. This will auto-feed. You can use keywords to customize the information being reposted. The benefit to setting up a TwitterFeed is that you can be active on social media without generating the posts. Additionally, content can be pulled directly from your company’s website to your Twitter account—no duplication required. Other benefits of using TwitterFeed are that it is FREE and has analytics for your links.See video on how to set up TwitterFeed at: http://blogging4jobs.com/toolbox-hr/twitter/how-to-create-a-tweet-without-tweeting . Interesting Comments, inspirational thoughts – Entertaining thoughts or comments can be shared on Twitter. I always discourage jokes because what one person finds funny isn’t necessary funny to someone else. Valuable resources – Use your RSS reader and social bookmarking sites. Any valuable tools or articles make a great tweet. Teach them something. If you can add to their knowledge or give them a tool they didn’t have before, it will be beneficial to them. Informational tweets will get re-tweets.News – News travels fast, and especially fast on Twitter within a world of smartphones. Posting the latest news will get retweets.Responses to other’s questions. Twitter is, after all, about making connections and interacting. If someone asks a question, answer it! Announcements /Events/Conference attendance – Share information about events that you are participating in, as a presenter or attendee. This includes monthly professional meetings. Announcements could include articles featuring your company, or local business news. Ask Questions – You can ask the question in a tweet and wait for responses, or create a poll using Polldaddy. Make people think; creaie a post on a hot topic, then ask people what they think about it. For example:[twitter]Video on how to use Twitterfeed:http://bit.ly/ISycSC #twitter[/twitter]
- Images – Share pictures. PowerPoint slides, posters, and photos from professional events are great tweets. Many smartphones have a share option that links directly to Twitter. Videos – Share links to videosBlog Post Updates – Post a link to your blog when there is a new entry. There are various tools to link Twitter to your Blog. Additionally, there is a tool called Twitterfeed (twitterfeed.com), that will automatically update blog posts to Twitter. TwitterFeed is a great way to set up automatic posts of items that would normally require cross-posting from another location. First, create an account. Once you open the dashboard, this enables you to set up autoposts based on other people’s posts (like blogs or websites that you regularly retweet). You can also create posts using other RSS feeds. First, input RSS feed information to your “dashboard” and it will auto post to the networks that you designate. The dashboard also tracks the number of clicks on your link to evaluate its value. Create a name (title the feed). In advanced settings, it is recommended that you only use blog titles, not the description as it can really cut into your 140 characters in Twitter. Include thumbnail photo (Click on the box). You can also designate to include RT (re-tweet) as a prefix if you wish. This will auto-feed. You can use keywords to customize the information being reposted. The benefit to setting up a TwitterFeed is that you can be active on social media without generating the posts. Additionally, content can be pulled directly from your company’s website to your Twitter account—no duplication required. Other benefits of using TwitterFeed are that it is FREE and has analytics for your links.See video on how to set up TwitterFeed at: http://blogging4jobs.com/toolbox-hr/twitter/how-to-create-a-tweet-without-tweeting . Interesting Comments, inspirational thoughts – Entertaining thoughts or comments can be shared on Twitter. I always discourage jokes because what one person finds funny isn’t necessary funny to someone else. Valuable resources – Use your RSS reader and social bookmarking sites. Any valuable tools or articles make a great tweet. Teach them something. If you can add to their knowledge or give them a tool they didn’t have before, it will be beneficial to them. Informational tweets will get re-tweets.News – News travels fast, and especially fast on Twitter within a world of smartphones. Posting the latest news will get retweets.Responses to other’s questions. Twitter is, after all, about making connections and interacting. If someone asks a question, answer it! Announcements /Events/Conference attendance – Share information about events that you are participating in, as a presenter or attendee. This includes monthly professional meetings. Announcements could include articles featuring your company, or local business news. Ask Questions – You can ask the question in a tweet and wait for responses, or create a poll using Polldaddy. Make people think; creaie a post on a hot topic, then ask people what they think about it. For example:
- [twitter]Get #ASTD chapter news on #twitter http://bit.ly/pchqvw [/twitter]
- [twitter] #Twittercrowdsourcing: #FF who and why? #training [/twitter]
- [twitter]Hootsuite, Tweetdeck great synchronous posting tools #twittertrainer [/twitter]
- BIT.LYTINYURL.COMOWL.LY[twitter]bit.ly, tinyurl.com, owl.ly great link shorteners [/twitter]
- [twitter]Using lists can target your communications with specific groups #twitter[/twitter]
- Paper.li is an application that uses your Twitter data to create a newspaper based on the information tweeted by you, and people you follow, as well as hashtags that you designate. The best part is that it is all automated, so once you set it up, paper.li will generate a daily newspaper. It will provide a link to post on your social networking sites so that you can share the newspaper with other people. The benefit of creating and sharing it with others is that it will give your followers a highlight of information, and will recognize “Top stories”. This will call attention to that Twitter user—and they will like the attention. This is what the Twitter post would look like:Read HR and Training News top stories via @mwbuckingham@seqrpay@shelrm@astdatl_corpsig@Ginaschreckhttp://t.co/1WaW8qb#training#HRThe process is very easy. First, select up to five content streams. The content streams can be single Twitter users, you and the people that you follow, a Twitter list, a Twitter hashtag, a keyword on Twitter, or a keyword on Facebook. Then, you select the language for your paper. Paper.li will then filter the content to only use that language. Once the paper is set up, you will receive notification daily in your email with a link to the paper. You can review it, and then send it out via a Tweet.
- [twitter]Send pre-session communication w/participants when possible (see Infoline)#Twitter [/twitter]
- [twitter]Backchannel tools include TwitterFall,TwitterFountain,SAP 2.0 #twitter [/twitter]
- Following up with your audienceFollowing up with your audience is a great way to establish rapport with your participants, and possibly create relationships that will grow. Several types of follow-up should be considered:A written summary of key points from your session, or a link to a blog article about your session topic. You can also include your website address. This can be emailed, or a link to access the documents posted on Twitter (or both).A copy of the session tweets. Archive the tweets. Continue conversations and questions with those on Twitter.Providing additional resources or tools to the participants (another item to Tweet as a link!).
- [twitter] Fill out your #LinkedIn profile completely [/twitter]
- [twitter] #linkedin profile should link to other networks [/twitter][twitter] #linkedin profile should have recommendations. Who can u ask? [/twitter]
- [twitter] Use Add connections tool to find people from your previous school or job #linkedin [/twitter]
- [twitter] Nobody likes a leech on #LinkedIn. Offer freely without asking for anything. [/twitter]
- [twitter] Participate in #linkedin groups for visibility – ask questions and answer discussion [/twitter]
- SAP Web 2.0 has five Twitter applications available on their website, http://www.sapweb20.com/blog/powerpoint-twitter-tools/:PowerPoint Twitter feedback slides – Display a backchannel slide that shows the Twitter feed in talking bubbles or a gridded format. You can insert these slides periodically into your presentation to show what’s being said in Twitter.PowerPoint Auto Tweet – Use supertweet.net to tweet text between the tags [twitter] and [/twitter] via your Slide notes. When the slide advances, the tweet is automatically posted. One disadvantage to this application is that you must make a practice copy of the slides without the tweets so that you can rehearse or review the slideshow without posting the tweets to your Twitter feed.PowerPoint Twitter voting — bar charts and pie charts can be created to show audience responses for 2 to 6 options. This can be used with up to 100 participants.PowerPoint Twitter ticker bar – This displays the last ten tweets (using a hashtag search) at the bottom of each slide.PowerPoint Twitter update bar – This enables presenters to reply directly to participant comments and update Twitter feed from within the PowerPoint presentation.See also http://www.sapweb20.com/blog/powerpoint-twitter-tools/ppt-twitter-tool-how-to-videos/ for help using these PowerPoint add-in applications.
- [twitter]What are your takeaways? [/twitter]
- [twitter] Do you have any questions about #socialmedia? [/twitter][twitter] Thanks for participating in Harnessing #socialmedia. Keep the conversation going! [/twitter]