A presentation of the integrated marketing communication plan for the communications agency Harrison & Shriftman based in two main assignments:
-Positioning the agency as a Corptique Lifestyle Communications Agency.
-Assisting the agency in building a comprehensive online presence that will allow them to keep up with their competitors, attract new clients, and new employee talent.
Project developed by Inspiration Lane agency, a team of graduate students from the Integrated Marketing Communication program at Emerson College. This project is the last required course of the program. The project consists to developed an integrated marketing communication plan for a real client.
Presented on April 26, 2013.