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A2 - Part 1 - Music Conventions
Andrew Goodwin believes music videos should represent the genre's stereotypes through visual elements like clothing, jewelry, and settings. He cites "Pop That" by French Montana as an example where the video directly illustrates the song's lyrics. Simon Firth categorized music videos as performance, narrative, or conceptual based on their style. Performance videos showcase the artist live or in the studio. Narrative videos tell linear stories, often about love. Conceptual videos rely on metaphor and mood over direct narrative.
Target audience research target audience
This document profiles two target markets for music merchandise - a 18-year-old male college student in London who enjoys music festivals and driving with friends, and a 20-year-old female university student in Portsmouth who enjoys driving and listening to music. The project demographic is aimed at males and females aged 16-21 who listen to R&B/hip hop music on radio and TV stations like MTV Base and Radio 1 Extra, as those in that age range are more likely to have income to purchase music-related products.
Magazine advert analysis
This magazine advertisement analysis examines a print ad for a new car model. The ad uses bright colors and photos of happy young people to portray an active lifestyle associated with the vehicle. It promotes the car's features like fuel efficiency and cargo space to appeal to environmentally-conscious customers seeking a vehicle for recreation or family use. In just a few words and images, the ad uses visual rhetoric to connect the car to an idealized lifestyle and target key consumer values around fun, practicality and responsibility.
Music advert flat plan
This document advertises a new music album and single. It provides the artist name and album title on the album cover. It also lists the name of a single track from the album and indicates it is a national song.
Contact sheet
The document provides information on images selected for a digipak front cover and magazine advertisement. Image 7 was chosen for the digipak front and Image 3 for the magazine advert. Additional photos not used will be included on an extra slide to show other options considered. Different costumes and poses were used for the model to provide depth and variation among the potential images while still maintaining cohesion across products.
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A2 - Part 1 - Music Conventions
Andrew Goodwin believes music videos should represent the genre's stereotypes through visual elements like clothing, jewelry, and settings. He cites "Pop That" by French Montana as an example where the video directly illustrates the song's lyrics. Simon Firth categorized music videos as performance, narrative, or conceptual based on their style. Performance videos showcase the artist live or in the studio. Narrative videos tell linear stories, often about love. Conceptual videos rely on metaphor and mood over direct narrative.
Target audience research target audience
This document profiles two target markets for music merchandise - a 18-year-old male college student in London who enjoys music festivals and driving with friends, and a 20-year-old female university student in Portsmouth who enjoys driving and listening to music. The project demographic is aimed at males and females aged 16-21 who listen to R&B/hip hop music on radio and TV stations like MTV Base and Radio 1 Extra, as those in that age range are more likely to have income to purchase music-related products.
Magazine advert analysis
This magazine advertisement analysis examines a print ad for a new car model. The ad uses bright colors and photos of happy young people to portray an active lifestyle associated with the vehicle. It promotes the car's features like fuel efficiency and cargo space to appeal to environmentally-conscious customers seeking a vehicle for recreation or family use. In just a few words and images, the ad uses visual rhetoric to connect the car to an idealized lifestyle and target key consumer values around fun, practicality and responsibility.
Music advert flat plan
This document advertises a new music album and single. It provides the artist name and album title on the album cover. It also lists the name of a single track from the album and indicates it is a national song.
Contact sheet
The document provides information on images selected for a digipak front cover and magazine advertisement. Image 7 was chosen for the digipak front and Image 3 for the magazine advert. Additional photos not used will be included on an extra slide to show other options considered. Different costumes and poses were used for the model to provide depth and variation among the potential images while still maintaining cohesion across products.
Institutional research – sony music uk
The RCA Label Group UK is a flagship recording label of Sony Music Entertainment encompassing RCA Records, RCA Victor, Space & Time Records and Chess Club Records. Columbia is the oldest surviving brand name in pre-recorded sound and went on to release records by notable singers, instrumentalists and groups. Ministry of Sound Recordings was launched in 1993 as an extension of the pioneering South London nightclub and has enjoyed a burgeoning relationship with Sony Music in recent years.
Planning - Moodboard
Mood boards are visual representations that help inspire and guide creative works. They are collages of images, colors, textures, and words that depict an overall feeling or aesthetic. Designers and artists use mood boards early in the creative process to establish tone and help focus their vision.
Flat plan - Digipak
This album cover design document outlines the layout and content for each side of the CD. The front will feature an image of the artist in a setting related to their music video along with the title, artist name, barcode, and parental advisory sticker. The back repeats the background from the front and lists some of the songs. An interior page depicts another photo of the artist against the same background.
Research Album moodborad
This moodboard shows different styles of album art from various genres and artists to help understand their costume codes and gesture codes. It provides ideas for how to create an album cover in different ways by learning from other album designs. The moodboard helps incorporate lessons from other album covers into one's own album production.
Target audience research questionnaire
The document is a questionnaire for target market research on music and magazine spending habits. It asks respondents for their age, gender, monthly spending on music in ranges of £1-5, £6-10, £11-15 and £16+, favorite genre of music being rap, hip-hop/R&B, rock, pop or other, and weekly spending on magazines in ranges of £1-3, £4-6, £7-9 and £10+.
Photoshop b&a
The document describes the photo editing process for images used in a magazine advertisement and digital packaging. It involves cropping, removing blemishes, darkening edges, and adding a blue tint. For the digital packaging, an additional step was taking the edited image and merging it with a city background image to symbolize moving forward from the past. This was done by turning on visibility for layers, using a merge command, and adjusting opacity.
First draft of script
The document summarizes a scene from a horror film or story. A group of 5 friends - Trevor, Ray, Tracy, Alice, and Ali - meet at Trevor's house to investigate a local legend called "The King's Corpse" in the nearby woods. They split up with 3 exploring the perimeter while Alice and Tracy stay at the tent. Tracy's camera then shows Alice being stabbed to death by an unknown assailant. Tracy flees in fear and finds Ali and Ray's dead bodies. While trying to escape, she sees Trevor and is then killed herself. Trevor is the sole survivor but sees the killer also outside the woods, chasing him down and killing him too, suggesting no one escaped the
Andrew goodwin’s theories
Andrew Goodwin proposed several theories about how music videos relate to the songs they accompany: 1) "Sound and vision" - the visuals should match the lyrics; 2) "Genre" - the video should portray stereotypes of the song's genre; 3) "Star image" - the artist should be the focus with close-ups; 4) "Illustrative" - the visuals should represent the lyrics; 5) "Amplification" - key meanings are emphasized through repetition; 6) "Disjuncture" - in some cases, the visuals ignore the song's meaning; 7) "Notions of looking" - audiences watch the artist for pleasure; 8) "Intertextuality" - videos
Simon firth theory
Simon Firth identified three main typologies of music videos: narrative videos tell a story that relates to the song's lyrics, contradictory videos feature a performance that is unrelated to the lyrics, and performance videos focus on simply performing the song. As an example, Firth cites Outkast's "Roses" music video which features a boy band performing on a school stage, telling a story through their performance while the performance setting does not match the song's lyrics, demonstrating all three typologies.
Simon Frith
Simon Frith identified three broad typologies of music videos: performance, narrative, and conceptual. Performance videos depict the artist in a concert or studio setting to emphasize the music. Narrative videos attempt to tell a linear love story, often with the male artist performing impressive actions to win back a female interest. Conceptual videos rely on poetic metaphor through visual and verbal elements to convey inexpressible truths, creating a mood rather than telling a straight storyline.
Album advert analysis
The document discusses conventions used in album magazine advertisements. It analyzes the use of images, typography, color, names, facial expressions, buzz words, shot types, and web addresses in advertising Jessie J's album "Who You Are". Various theories are applied to explain how these conventions construct identities, meet audience needs, and influence purchasing decisions.
Richard dyer
Richard Dyer distinguishes between pop performers and pop stars. Pop performers like Lil Mama may have one hit song but lack lasting brand awareness, while pop stars like Rihanna continuously release chart-topping singles and are known worldwide. Dr. Dre is an example of a pop star who developed a long-lasting brand through his Beats headphones and speaker products. Pop stars are also constant presences, as the public always sees them primarily as their stage persona even if they take acting roles, unlike film stars who are seen as their specific characters. Finally, Dyer says pop stars are constructs that remain obedient to their careers and industries, even if their actions seem rebellious.
Change in talent
The male lead was unavailable for the shoot so alternative talent was sought. They ended up with Sean, an 18-year-old black model that fits the target age range of 16-20 for the video. Research found a third of the target audience is black, so having a black model may make that portion of the audience feel represented. Sean is also expected to be able to perform as envisioned for the video.
Music video analysis – katy perry
The document analyzes several shots from Katy Perry's music video. It discusses how establishing shots set the jungle scene and relate to The Jungle Book, making audiences feel safe. Close-ups show Perry's face prominently while blurring the background to emphasize her importance, subverting gender stereotypes. Wide shots present both Perry and other figures to advance the narrative and tell a story through a sequence of images, though one wide shot makes Perry seem small. The video aims to illustrate the song's lyrics and solve tensions through honesty. Different shot types and techniques construct Perry's star identity and show how constructions can change.
Cconventions of a music video
This document discusses several conventions commonly found in music videos. It analyzes multiple shots from Beyoncé and Amerie music videos to identify these conventions. Some conventions discussed include starting with a wide shot of the artist to introduce them, using editing techniques like split screens and slow motion, frequent closeups of the artist so audiences can see their expressions, and full length shots of the artist's outfits when the song begins or at the chorus to match the music. The shots are also analyzed in the context of theories about appealing to audiences and establishing the artist's image.
Katy perry roar video analysis
This document provides a summary and analysis of scenes from Katy Perry's "Roar" music video. It describes several shots including: 1) a mid-shot of Katy emerging from a plane wreckage looking shocked; 2) an over-the-shoulder shot of her making a weapon out of her shoe; and 3) a close-up of her showering and now looking calm. It analyzes how these shots connect to theories about emphasizing the star and matching the lyrics and video. The document also describes wide shots of Katy blending into the jungle but standing out, and sitting on a jungle throne looking happy and confident having conquered the crash site.
Conventions of music videos
Music videos commonly use conventions like editing to the beat of the music, performance scenes of the artist lip syncing to their song, using multiple camera shots from different angles to show situations and advance a storyline, and having a narrative told through characters that relates to the song's lyrics. Ne-Yo's "Miss Independent" video effectively employs these conventions through its use of quick flash cut editing between close camera shots that help establish the location and main characters over the course of the storyline.
Institutional research – sony music uk
This is a post showing some of the possible institutions that I can use in the promotion of my music video, digit pack and magazine advert.
Evaluation 3 Part done
The document discusses feedback received from an audience on a music video production. The creator played 5 songs for 22 target audience members and received feedback on which songs were upbeat and had meaning. Listening to this feedback helped the creator learn about the type of music the audience preferred. Similar feedback was obtained at different stages of production, such as when choosing editing techniques, locations, models, and mockups. Receiving audience input improved the creator's understanding of their target demographic and allowed them to advance their work by making it more tailored to the audience's preferences.
Evaluation 2
The document summarizes the use of digital technologies during the construction, research, planning, and evaluation stages of a media project. A variety of online platforms and software programs were used including Blogger for sharing work, YouTube for research, Prezi and Zoho for presentations, Photoshop for image editing, and Premier Pro for video editing. Overall, the student's digital skills improved over the course of the project and different technologies were utilized at each stage to effectively plan, create, and evaluate their media production.
Evaluation 1
The document summarizes how the media product uses and develops conventions of existing R&B albums, covers, and music videos. Key points:
1) The front cover features a close-up image of the artist to conform to conventions of portraying the male artist as attractive and masculine. Color schemes and imagery represent themes relating to the album.
2) Design elements like font, placement of title, and style of artist photography on the cover and back conform to typical R&B album conventions.
3) Inspiration is drawn from existing successful R&B albums, covers, advertisements and music videos to replicate familiar conventions that will make the media product recognizable to audiences. Some conventions are subverted to add
Planning moodboard
Mood boards are visual representations that help inspire and guide creative works. They are collages of images, colors, textures, and words that depict an overall feeling or message. Designers and artists use mood boards early in the creative process to establish themes and aesthetics for their projects.
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Institutional research – sony music uk
The RCA Label Group UK is a flagship recording label of Sony Music Entertainment encompassing RCA Records, RCA Victor, Space & Time Records and Chess Club Records. Columbia is the oldest surviving brand name in pre-recorded sound and went on to release records by notable singers, instrumentalists and groups. Ministry of Sound Recordings was launched in 1993 as an extension of the pioneering South London nightclub and has enjoyed a burgeoning relationship with Sony Music in recent years.
Planning - Moodboard
Mood boards are visual representations that help inspire and guide creative works. They are collages of images, colors, textures, and words that depict an overall feeling or aesthetic. Designers and artists use mood boards early in the creative process to establish tone and help focus their vision.
Flat plan - Digipak
This album cover design document outlines the layout and content for each side of the CD. The front will feature an image of the artist in a setting related to their music video along with the title, artist name, barcode, and parental advisory sticker. The back repeats the background from the front and lists some of the songs. An interior page depicts another photo of the artist against the same background.
Research Album moodborad
This moodboard shows different styles of album art from various genres and artists to help understand their costume codes and gesture codes. It provides ideas for how to create an album cover in different ways by learning from other album designs. The moodboard helps incorporate lessons from other album covers into one's own album production.
Target audience research questionnaire
The document is a questionnaire for target market research on music and magazine spending habits. It asks respondents for their age, gender, monthly spending on music in ranges of £1-5, £6-10, £11-15 and £16+, favorite genre of music being rap, hip-hop/R&B, rock, pop or other, and weekly spending on magazines in ranges of £1-3, £4-6, £7-9 and £10+.
Photoshop b&a
The document describes the photo editing process for images used in a magazine advertisement and digital packaging. It involves cropping, removing blemishes, darkening edges, and adding a blue tint. For the digital packaging, an additional step was taking the edited image and merging it with a city background image to symbolize moving forward from the past. This was done by turning on visibility for layers, using a merge command, and adjusting opacity.
First draft of script
The document summarizes a scene from a horror film or story. A group of 5 friends - Trevor, Ray, Tracy, Alice, and Ali - meet at Trevor's house to investigate a local legend called "The King's Corpse" in the nearby woods. They split up with 3 exploring the perimeter while Alice and Tracy stay at the tent. Tracy's camera then shows Alice being stabbed to death by an unknown assailant. Tracy flees in fear and finds Ali and Ray's dead bodies. While trying to escape, she sees Trevor and is then killed herself. Trevor is the sole survivor but sees the killer also outside the woods, chasing him down and killing him too, suggesting no one escaped the
Andrew goodwin’s theories
Andrew Goodwin proposed several theories about how music videos relate to the songs they accompany: 1) "Sound and vision" - the visuals should match the lyrics; 2) "Genre" - the video should portray stereotypes of the song's genre; 3) "Star image" - the artist should be the focus with close-ups; 4) "Illustrative" - the visuals should represent the lyrics; 5) "Amplification" - key meanings are emphasized through repetition; 6) "Disjuncture" - in some cases, the visuals ignore the song's meaning; 7) "Notions of looking" - audiences watch the artist for pleasure; 8) "Intertextuality" - videos
Simon firth theory
Simon Firth identified three main typologies of music videos: narrative videos tell a story that relates to the song's lyrics, contradictory videos feature a performance that is unrelated to the lyrics, and performance videos focus on simply performing the song. As an example, Firth cites Outkast's "Roses" music video which features a boy band performing on a school stage, telling a story through their performance while the performance setting does not match the song's lyrics, demonstrating all three typologies.
Simon Frith
Simon Frith identified three broad typologies of music videos: performance, narrative, and conceptual. Performance videos depict the artist in a concert or studio setting to emphasize the music. Narrative videos attempt to tell a linear love story, often with the male artist performing impressive actions to win back a female interest. Conceptual videos rely on poetic metaphor through visual and verbal elements to convey inexpressible truths, creating a mood rather than telling a straight storyline.
Album advert analysis
The document discusses conventions used in album magazine advertisements. It analyzes the use of images, typography, color, names, facial expressions, buzz words, shot types, and web addresses in advertising Jessie J's album "Who You Are". Various theories are applied to explain how these conventions construct identities, meet audience needs, and influence purchasing decisions.
Richard dyer
Richard Dyer distinguishes between pop performers and pop stars. Pop performers like Lil Mama may have one hit song but lack lasting brand awareness, while pop stars like Rihanna continuously release chart-topping singles and are known worldwide. Dr. Dre is an example of a pop star who developed a long-lasting brand through his Beats headphones and speaker products. Pop stars are also constant presences, as the public always sees them primarily as their stage persona even if they take acting roles, unlike film stars who are seen as their specific characters. Finally, Dyer says pop stars are constructs that remain obedient to their careers and industries, even if their actions seem rebellious.
Change in talent
The male lead was unavailable for the shoot so alternative talent was sought. They ended up with Sean, an 18-year-old black model that fits the target age range of 16-20 for the video. Research found a third of the target audience is black, so having a black model may make that portion of the audience feel represented. Sean is also expected to be able to perform as envisioned for the video.
Music video analysis – katy perry
The document analyzes several shots from Katy Perry's music video. It discusses how establishing shots set the jungle scene and relate to The Jungle Book, making audiences feel safe. Close-ups show Perry's face prominently while blurring the background to emphasize her importance, subverting gender stereotypes. Wide shots present both Perry and other figures to advance the narrative and tell a story through a sequence of images, though one wide shot makes Perry seem small. The video aims to illustrate the song's lyrics and solve tensions through honesty. Different shot types and techniques construct Perry's star identity and show how constructions can change.
Cconventions of a music video
This document discusses several conventions commonly found in music videos. It analyzes multiple shots from Beyoncé and Amerie music videos to identify these conventions. Some conventions discussed include starting with a wide shot of the artist to introduce them, using editing techniques like split screens and slow motion, frequent closeups of the artist so audiences can see their expressions, and full length shots of the artist's outfits when the song begins or at the chorus to match the music. The shots are also analyzed in the context of theories about appealing to audiences and establishing the artist's image.
Katy perry roar video analysis
This document provides a summary and analysis of scenes from Katy Perry's "Roar" music video. It describes several shots including: 1) a mid-shot of Katy emerging from a plane wreckage looking shocked; 2) an over-the-shoulder shot of her making a weapon out of her shoe; and 3) a close-up of her showering and now looking calm. It analyzes how these shots connect to theories about emphasizing the star and matching the lyrics and video. The document also describes wide shots of Katy blending into the jungle but standing out, and sitting on a jungle throne looking happy and confident having conquered the crash site.
Conventions of music videos
Music videos commonly use conventions like editing to the beat of the music, performance scenes of the artist lip syncing to their song, using multiple camera shots from different angles to show situations and advance a storyline, and having a narrative told through characters that relates to the song's lyrics. Ne-Yo's "Miss Independent" video effectively employs these conventions through its use of quick flash cut editing between close camera shots that help establish the location and main characters over the course of the storyline.
Institutional research – sony music uk
This is a post showing some of the possible institutions that I can use in the promotion of my music video, digit pack and magazine advert.
Viewers also liked (18)
More from keeleyman
Evaluation 3 Part done
The document discusses feedback received from an audience on a music video production. The creator played 5 songs for 22 target audience members and received feedback on which songs were upbeat and had meaning. Listening to this feedback helped the creator learn about the type of music the audience preferred. Similar feedback was obtained at different stages of production, such as when choosing editing techniques, locations, models, and mockups. Receiving audience input improved the creator's understanding of their target demographic and allowed them to advance their work by making it more tailored to the audience's preferences.
Evaluation 2
The document summarizes the use of digital technologies during the construction, research, planning, and evaluation stages of a media project. A variety of online platforms and software programs were used including Blogger for sharing work, YouTube for research, Prezi and Zoho for presentations, Photoshop for image editing, and Premier Pro for video editing. Overall, the student's digital skills improved over the course of the project and different technologies were utilized at each stage to effectively plan, create, and evaluate their media production.
Evaluation 1
The document summarizes how the media product uses and develops conventions of existing R&B albums, covers, and music videos. Key points:
1) The front cover features a close-up image of the artist to conform to conventions of portraying the male artist as attractive and masculine. Color schemes and imagery represent themes relating to the album.
2) Design elements like font, placement of title, and style of artist photography on the cover and back conform to typical R&B album conventions.
3) Inspiration is drawn from existing successful R&B albums, covers, advertisements and music videos to replicate familiar conventions that will make the media product recognizable to audiences. Some conventions are subverted to add
Planning moodboard
Mood boards are visual representations that help inspire and guide creative works. They are collages of images, colors, textures, and words that depict an overall feeling or message. Designers and artists use mood boards early in the creative process to establish themes and aesthetics for their projects.
Album Cover Moodboard
This moodboard shows different styles of album art grouped by genre and artist to help understand their costume codes and gesture codes. It provides ideas for how to create an album cover in different ways by learning from other album designs. The moodboard helps incorporate lessons from other album covers into the creator's own production.
Contents page - Leading up to final production
The document discusses features related to fashion in 3 sentences or less. It does not provide enough contextual information to generate an accurate 3 sentence summary.
Double page spread draft
An upcoming rapper named King Milo is promoting his new album and fashion line, boasting that he is unique and the best. An exclusive interview provides more details about King Milo, who sees himself as a rising star in both rap music and fashion.
Crest Meaning
The document discusses using a crest consistently throughout a double page spread to create recognition for the audience. The crest represents champions and winners, which conforms to the genre of rap music where rappers see themselves as winners among other artists. This use of the crest adheres to conventions of typical rap magazine products.
9 Evaluation - Pleniminary task
This document compares the author's preliminary and final productions of a rap magazine. In the preliminary task, the author lacked understanding of editing, fonts, color schemes, and the target audience. The final production shows improvement in layout, design, photography, and understanding conventions like fonts, poses, and logos that appeal to and represent rap culture. The author's skills grew to make a higher quality product that better engages the intended audience.
Production : Double page spread
The document discusses an exclusive interview with an up-and-coming rapper named King Milo who is described as the future shooting star of rap and fashion.
Production - Front page
The document appears to be a website homepage or magazine cover announcing various hip hop music news stories including: A$AP Rocky collaborating with GUESS on a capsule clothing collection; Drake confirming the release of his album "Views From The 6"; A$AP Ferg releasing a new album called "Always Strive and Prosper"; Skepta being highlighted as one to watch; Kanye West planning to release two more albums this year; Flatbush Zombies debuting at number 10 on a music chart; and someone being called rap's new heavyweight. It also advertises a free CD and low print issue price.
Production Contents Page
The document discusses several topics related to fashion and music. It mentions that some of the best dressed people in the industry show where fashion is headed. An up-and-coming rapper named SSkeptais is ruling the radio and poised to rise to the top. It also explores how music recordings leak online before their official release dates. Another section profiles a rapper named KINGMILO who says he is just being himself and not misunderstood. Finally, it talks about how the A$AP MOB collective is spreading their style to neighborhoods everywhere through high fashion.
Evaluation - What have you learnt about technologies from the process of cons...
What have you learnt about technologies from the process of constructing this product?
Evaluation - Audience - Who would be the audience for your media product?
Evaluation - Audience - Who would be the audience for your media product?
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Evaluation - What have you learnt about technologies from the process of cons...
Evaluation - What have you learnt about technologies from the process of cons...
Evaluation - Audience - Who would be the audience for your media product?
Evaluation - Audience - Who would be the audience for your media product?
Contents Page - In what ways does your media product use, develop or challeng...
Contents Page - In what ways does your media product use, develop or challeng...
Double Page Spread - In what ways does your media product use, develop or ch...
Double Page Spread - In what ways does your media product use, develop or ch...
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