eMarketing Techniques Conference_Give Your Customers what They Want

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Mitch Slater, Vice President of Business Development for Visible Innovations, discusses online techniques to give your customers what they want before they even know it, at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.

Published in: Economy & Finance, Business
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  • Mitch,

    It is an excellent presentation on RDE topics - concise and informative at the same time.

    Although I am a co-inventor of RDE and co-author of Selling Blue Elephants, I do not think I could do it better.

    Thank you,

    Alex Gofman
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eMarketing Techniques Conference_Give Your Customers what They Want

  1. 1. 4/29/08 Give your customer what they need— before they know it! May 2, 2008 Mitch Slater Mitch@visinno.com 216-225-0589 So what’s the big deal? •  Too much risk and too little time •  Most product introductions fail •  Over time, market tastes change •  Traditional market research misses too much •  When it’s new, it is hard to know where to start the development process © 2008 Visible Innovations Without purpose, there is no meaning •  What should we sell? •  How should we package it? •  What shall we charge for it? •  Who should we target? ...for the BIG BUCKS! $ •  How shall we entice them to buy? •  How can we increase our chance of success?

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