4/29/08
Give your customer what they need—
before they know it!
May 2, 2008
Mitch Slater
Mitch@visinno.com
216-225-0589
So what’s the big deal?
• Too much risk and too little time
• Most product introductions fail
• Over time, market tastes change
• Traditional market research misses too much
• When it’s new, it is hard to know where to
start the development process
© 2008 Visible Innovations
Without purpose, there is no meaning
• What should we sell?
• How should we package it?
• What shall we charge for it?
• Who should we target? ...for the BIG BUCKS!
$
• How shall we entice them to buy?
• How can we increase our chance of success?