1. Instructor: Dr. Pi-Ying Teresa Hsu Presenter: Han-Ming Jeffrey Chen Date: Dec. 29, 2008 A Study of the Trust in Blog Marketing: From the Consumers’ Perspective

2. Contents Introduction Literature Review Methodology Research Motive

11. Methodology H.1 The Internet consumers purchased the products or service from the providers’ blogospheres. H.2 Consumers are satisfied after purchasing products or service through the blogs. Why does the blog marketing affect people in modern society?

12. Procedure (pilot study) Questionnaire design Pilot study To modify questionnaire Formal study

13. Pilot study participants method 30 seniors of AFL at CYUT Questionnaires (5-point Likert Scale) The pilot study is to modify the questionnaire for the formal study.

14. Method Participants Data collection Quantity of collection Instrument 5-point Likert Scale The consumers who ever purchase products from the blogs From the forums 300 Questionnaires

15. Procedure (formal study) Formal study Questionnaires collection Analysis The result of research

16. Thanks for your attention!