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Growing your business

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Content Marketing uses simple gardening principles to grow your business through shareable content.

Marketing
1 of 8
Growing your Business with Fresh Ideas
The Content Marketing Growth Cycle 1. Your mail and social media campaigns drive traffic to your website through the content hub. 2. Your customers recognize you as a thought leader and expert in your field. 3. They share your advice and tips with their friends. 4. You get new customers and more revenue!
Step 1: Planting the Seed You send a monthly newsletter to customers and prospects that includes helpful information and advice.
Step 2: Pollination Links in the newsletter lead to content on the website that can be easily shared through social media.
Step 3: Sunshine Your website landing page includes an offer or incentive that stimulates response.
Step 4: Frequent Watering • Scheduled social media posts link to the offer and website content. • You monitor and respond to email and social media interaction.
Step 5: Enjoy the Fruits of Your Labor Your customers appreciate your product and share it with their friends.
The Harvest At the end of the campaign, you receive a detailed report of the campaign results. This provides the seeds for your next campaign.

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Growing your business

  • 1. Growing your Business with Fresh Ideas
  • 2. The Content Marketing Growth Cycle 1. Your mail and social media campaigns drive traffic to your website through the content hub. 2. Your customers recognize you as a thought leader and expert in your field. 3. They share your advice and tips with their friends. 4. You get new customers and more revenue!
  • 3. Step 1: Planting the Seed You send a monthly newsletter to customers and prospects that includes helpful information and advice.
  • 4. Step 2: Pollination Links in the newsletter lead to content on the website that can be easily shared through social media.
  • 5. Step 3: Sunshine Your website landing page includes an offer or incentive that stimulates response.
  • 6. Step 4: Frequent Watering • Scheduled social media posts link to the offer and website content. • You monitor and respond to email and social media interaction.
  • 7. Step 5: Enjoy the Fruits of Your Labor Your customers appreciate your product and share it with their friends.
  • 8. The Harvest At the end of the campaign, you receive a detailed report of the campaign results. This provides the seeds for your next campaign.