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S E A
- 1. 9 th SEA Summit March 11, 2008 Katya Andresen Robin Hood Marketing
- 4. Mission statements aren’t the answer.
- 5. So what is the answer?
- 6. The right way to answer
- 7. The kitchen sink is not the answer.
- 8. The Answer Is: Looking at the world from the point of view of our audience rather than our own. This is especially true online.
- 12. Why me?
- 16. The story of my sock drawer
- 19. What for?
- 21. It’s not about our organization. It’s about what we do for our audience.
- 25. Why now?
- 27. Why now? The Disaster/December Answer
- 32. Fixing the broken button
- 33. Who Says? The newest question blank
- 34. Who says: the Internet has changed this forever
- 36. The Wired Champion http://www.cnn.com/2007/LIVING/10/09/bacon.heroes/index.html#cnnSTCVideo
- 37. Embrace the wired fundraiser.
- 38. Taking it web 2.0
- 40. On the web: millions of passionate constituencies
- 43. Google Alerts
- 47. Action #3: Engage in authentic conversation.
- 48. #4: Ask your supporters to help.
- 49. (Not just with their wallets)
- 52. You can do it!
- 56. Online donations
- 58. Q&A