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Appreciation marketing

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© Aleweb Social Marketing, October 2010,[object Object],Appreciation Marketing,[object Object],How to Grow TOMATOs,[object Object],Based on "Appreciation Marketing: How ,[object Object],to Achieve Greatness Through Gratitude“ ,[object Object],by Tommy Wyatt and Curtis Lewsey,[object Object]
TOMA(TO),[object Object],Top of Mind Awareness is what causes your customers think of you when they need what you do,[object Object],You want to grow a TOMATO! (Top of Mind Awareness… Through Others),[object Object],You come to your customer’s mind when they find people who need what you do = referrals!,[object Object],Don’t ask for the referral. Deserve it!,[object Object],© Aleweb Social Marketing, October 2010,[object Object]
© Aleweb Social Marketing, October 2010,[object Object],Agenda,[object Object]
What if…,[object Object],…the majority of people you know were loyal advocates who promoted you? ,[object Object],Would you be getting more referrals?,[object Object],Would you be able to reduce your marketing costs? ,[object Object],Would your profits increase while you work less? ,[object Object],Would your work be more personally fulfilling? ,[object Object],© Aleweb Social Marketing, October 2010,[object Object]
Why Do Customers Leave?,[object Object],68% leave due to perceived indifference ,[object Object],Others leave due to price point (14), are stolen by a competitor (9), decide to buy from a friend (5), they relocate (3) or they die (1),[object Object],Think Cheers - Sometimes you want to go where everybody knows your name. And they’re always glad you came.,[object Object],They crave that human touch,[object Object],© Aleweb Social Marketing, October 2010,[object Object]
Why Do Customers Stay?,[object Object],Because…,[object Object],they know you,[object Object],they like you,[object Object],they trust you,[object Object],They have a relationship with you,[object Object],© Aleweb Social Marketing, October 2010,[object Object]
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Editor's Notes

  1. Greater Danbury Business Development Group, networking event, White Silo Winery, sponsored by Aleweb