Storyboard of our SHINE perfume advertisement

2. Gobe (2013) – The emotional aspect of products
and their distribution systems that will be the
key difference between the consumers ultimate
choice and price they will pay.

4. Is:
• Classy
• Confident
• Beautiful
• One of a kind
• Loyal
These are all qualities a diamond inhibits as
well.

5. • Young female
demographic
• 18-30 years old
• Work with
disposable
income

9. • Symbols, qualities and characteristics
specifically chosen to show what a SHINE
woman embodies.
• Represents a natural aura without diamonds
and jewels.
• Everyday girl can SHINE

10. • Round gem with kaleidoscope of
dazzling facets.
• Diamond – represent SHINE to
our audience
• Diamonds are a girls best friend,
thus making our product SHINE
dependable

11. • Background song – Rhianna Diamonds
• This specific music choice will appeal to the
target audience
• Incorperate
entertainment factor
• Lyrics aid to imbed
product qualities.