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#FoodPorn in London
 

#FoodPorn in London

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Presentation delivered to the London Restaurant Network in April 2014. Talking about #FoodPornBook, sharing food experiences and what data can tell us

Presentation delivered to the London Restaurant Network in April 2014. Talking about #FoodPornBook, sharing food experiences and what data can tell us

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#FoodPorn in London #FoodPorn in London Presentation Transcript

  • #FoodPorn in London presented at the London Restaurant Network, April 2014 Karen Fewell @DigitalBlonde Copyright Digital Blonde Ltd
  • Karen Fewell @DigitalBlonde @DigitalBlonde @DigitalBlonde
  • “Some of the best moments in life happen around a table when we are eating with people we love” Joe Perez, Tastemade @DigitalBlonde
  • New Book: #FoodPorn Author Karen Fewell @DigitalBlonde
  • Karen Fewell @DigitalBlonde #FoodPornBook Cognitive Cooking #IBMFoodTruck
  • Karen Fewell @DigitalBlonde #FoodPornBook http://youtu.be/R4ssoD_P0Vc . . . . By Day 5 On Day 2 . . . . http://youtu.be/bjbd5MXuwfY
  • Karen Fewell @DigitalBlonde #FoodPornBook Oreo 3D Printing #TrendingVending
  • Karen Fewell @DigitalBlonde #FoodPornBook http://youtu.be/fZjR6pyTJsc
  • Karen Fewell @DigitalBlonde@DigitalBlonde
  • Karen Fewell @DigitalBlonde@DigitalBlonde A negative review on social networks could lose a hospitality business approx. 30 customers
  • @DigitalBlonde The Conversation Prism by @BrianSolis
  • Karen Fewell @DigitalBlonde@DigitalBlonde “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou
  • Karen Fewell @DigitalBlonde#SXSW @DigitalBlonde #SXSW @DigitalBlonde @BernieSu @JayBushman #theLBD How Austen Conquered Social Storytelling #SXSW @DigitalBlonde
  • Karen Fewell @DigitalBlonde#SXSW @DigitalBlonde @pauljzak @uweg #BloodBrand http://www.fastcocreate.com/3027563/the-story-button-in-your-brain-neuroscience-study-sheds-light-on-brand-human-love "There is no 'Buy' button in the brain. There is a 'Story' button." #SXSW @DigitalBlonde
  • Karen Fewell @DigitalBlonde@DigitalBlonde Social media is about sociology and psychology more than technology Brian Solis
  • Why do we share food images via social networks? #FoodPsych @TheWebPsych @DigitalBlonde Image @GBChefs | Chef Shaun Hill
  • Image @GBChefs |Chef Robert Thompson Karen Fewell @DigitalBlonde Karen@DigitalBloindeMarketing.com digitalblondemoments.tumblr.com Nathalie Nahai @TheWebPsych hello@TheWebPsychologist.com thewebpsychologist.com
  • Image @GBChefs |Chef Robert Thompson
  • @TheWebPsych @DigitalBlonde Image @GBChefs Which social network do you use most often to share your food photos? #FoodPsych Top 3 for Females 26.15% Facebook 23.08% Instagram 12.82% Twitter Top 3 for Males 15.9% Twitter 9.7% Facebook 6.15% Instagram Instagram was the top network for posting food photos for 18-20 year olds Facebook was the top network for posting food photos for 30 – 39 year olds Twitter was the top network for posting food photos for 40 – 49 year olds
  • @TheWebPsych @DigitalBlonde Image @GBChefs |Chef Andy Waters When are you most likely to post a picture of food? #FoodPsych
  • @TheWebPsych @DigitalBlonde Image @GBChefs |Chef Josh Eggleton Would you describe yourself as a foodie? #FoodPsych 81.28% said yes I’m a foodie No = 18.72% “It appears, pretty much anyone can be a foodie these days. I think the extent to which you describe yourself a foodie is relative to your own knowledge. If I compare myself to the people I work with, I am most definitely not a foodie. Compared to the average person, yes I’m a foodie” Karen Fewell
  • @TheWebPsych @DigitalBlonde Image @GBChefs |Chef Josh Eggleton Why do you take pictures of food? #FoodPsych 0 10 20 30 40 50 60 70 80 90 100 To record an event or social occasion When it’s a special treat Beause it is beau ful and looks like art When it is my friends food To en ce other people to eat the food Because I am proud that I made it myself To congratulate the person who made it Because it is unusual or different To show that I am ea ng healthy food Because it says a lot about me Other
  • Karen Fewell @DigitalBlonde What is the ROI of me uploading this photo to Instagram and Twitter?
  • Karen Fewell @DigitalBlonde Imagine 1,000 x £330
  • Karen Fewell @DigitalBlonde LESS about the food and MORE about the experience What do foodservice customers talk about?
  • “Some of the best moments in life happen around a table when we are eating with people we love” Joe Perez, Tastemade Experiences Worth Sharing
  • Karen Fewell @DigitalBlonde@DigitalBlonde The Power of Data Who – What – Why – Where -When Highlight cause of foodborne Illness
  • Karen Fewell @DigitalBlonde@DigitalBlonde
  • Karen Fewell @DigitalBlonde@DigitalBlonde
  • Karen Fewell @DigitalBlonde@DigitalBlonde
  • Karen Fewell @DigitalBlonde@DigitalBlonde
  • @DigitalBlonde @DigitalBlonde #FoodPornBook