#FoodPorn in London

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Presentation delivered to the London Restaurant Network in April 2014. Talking about #FoodPornBook, sharing food experiences and what data can tell us

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  • < Nic then makes a joke about blonde to ginge>
  • < Nic then makes a joke about blonde to ginge>
  • #FoodPorn in London

    1. 1. #FoodPorn in London presented at the London Restaurant Network, April 2014 Karen Fewell @DigitalBlonde Copyright Digital Blonde Ltd
    2. 2. Karen Fewell @DigitalBlonde @DigitalBlonde @DigitalBlonde
    3. 3. “Some of the best moments in life happen around a table when we are eating with people we love” Joe Perez, Tastemade @DigitalBlonde
    4. 4. New Book: #FoodPorn Author Karen Fewell @DigitalBlonde
    5. 5. Karen Fewell @DigitalBlonde #FoodPornBook Cognitive Cooking #IBMFoodTruck
    6. 6. Karen Fewell @DigitalBlonde #FoodPornBook http://youtu.be/R4ssoD_P0Vc . . . . By Day 5 On Day 2 . . . . http://youtu.be/bjbd5MXuwfY
    7. 7. Karen Fewell @DigitalBlonde #FoodPornBook Oreo 3D Printing #TrendingVending
    8. 8. Karen Fewell @DigitalBlonde #FoodPornBook http://youtu.be/fZjR6pyTJsc
    9. 9. Karen Fewell @DigitalBlonde@DigitalBlonde
    10. 10. Karen Fewell @DigitalBlonde@DigitalBlonde A negative review on social networks could lose a hospitality business approx. 30 customers
    11. 11. @DigitalBlonde The Conversation Prism by @BrianSolis
    12. 12. Karen Fewell @DigitalBlonde@DigitalBlonde “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou
    13. 13. Karen Fewell @DigitalBlonde#SXSW @DigitalBlonde #SXSW @DigitalBlonde @BernieSu @JayBushman #theLBD How Austen Conquered Social Storytelling #SXSW @DigitalBlonde
    14. 14. Karen Fewell @DigitalBlonde#SXSW @DigitalBlonde @pauljzak @uweg #BloodBrand http://www.fastcocreate.com/3027563/the-story-button-in-your-brain-neuroscience-study-sheds-light-on-brand-human-love "There is no 'Buy' button in the brain. There is a 'Story' button." #SXSW @DigitalBlonde
    15. 15. Karen Fewell @DigitalBlonde@DigitalBlonde Social media is about sociology and psychology more than technology Brian Solis
    16. 16. Why do we share food images via social networks? #FoodPsych @TheWebPsych @DigitalBlonde Image @GBChefs | Chef Shaun Hill
    17. 17. Image @GBChefs |Chef Robert Thompson Karen Fewell @DigitalBlonde Karen@DigitalBloindeMarketing.com digitalblondemoments.tumblr.com Nathalie Nahai @TheWebPsych hello@TheWebPsychologist.com thewebpsychologist.com
    18. 18. Image @GBChefs |Chef Robert Thompson
    19. 19. @TheWebPsych @DigitalBlonde Image @GBChefs Which social network do you use most often to share your food photos? #FoodPsych Top 3 for Females 26.15% Facebook 23.08% Instagram 12.82% Twitter Top 3 for Males 15.9% Twitter 9.7% Facebook 6.15% Instagram Instagram was the top network for posting food photos for 18-20 year olds Facebook was the top network for posting food photos for 30 – 39 year olds Twitter was the top network for posting food photos for 40 – 49 year olds
    20. 20. @TheWebPsych @DigitalBlonde Image @GBChefs |Chef Andy Waters When are you most likely to post a picture of food? #FoodPsych
    21. 21. @TheWebPsych @DigitalBlonde Image @GBChefs |Chef Josh Eggleton Would you describe yourself as a foodie? #FoodPsych 81.28% said yes I’m a foodie No = 18.72% “It appears, pretty much anyone can be a foodie these days. I think the extent to which you describe yourself a foodie is relative to your own knowledge. If I compare myself to the people I work with, I am most definitely not a foodie. Compared to the average person, yes I’m a foodie” Karen Fewell
    22. 22. @TheWebPsych @DigitalBlonde Image @GBChefs |Chef Josh Eggleton Why do you take pictures of food? #FoodPsych 0 10 20 30 40 50 60 70 80 90 100 To record an event or social occasion When it’s a special treat Beause it is beau ful and looks like art When it is my friends food To en ce other people to eat the food Because I am proud that I made it myself To congratulate the person who made it Because it is unusual or different To show that I am ea ng healthy food Because it says a lot about me Other
    23. 23. Karen Fewell @DigitalBlonde What is the ROI of me uploading this photo to Instagram and Twitter?
    24. 24. Karen Fewell @DigitalBlonde Imagine 1,000 x £330
    25. 25. Karen Fewell @DigitalBlonde LESS about the food and MORE about the experience What do foodservice customers talk about?
    26. 26. “Some of the best moments in life happen around a table when we are eating with people we love” Joe Perez, Tastemade Experiences Worth Sharing
    27. 27. Karen Fewell @DigitalBlonde@DigitalBlonde The Power of Data Who – What – Why – Where -When Highlight cause of foodborne Illness
    28. 28. Karen Fewell @DigitalBlonde@DigitalBlonde
    29. 29. Karen Fewell @DigitalBlonde@DigitalBlonde
    30. 30. Karen Fewell @DigitalBlonde@DigitalBlonde
    31. 31. Karen Fewell @DigitalBlonde@DigitalBlonde
    32. 32. @DigitalBlonde @DigitalBlonde #FoodPornBook

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