2. Pictured: Açaí pits are a type of renewable biomass
that are used as a fuel in some Sustainable Carbon
projects in Brazil.
Who We Are
Sustainable Carbon is a co-developer of greenhouse gas (GHG) emission reductions projects for the
international carbon market that bring substantial social, environmental and financial benefits to the
stakeholders involved our projects.
Since 2008, Sustainable Carbon has validated over 33 projects and we have more in progress. From
2010 onwards, we plan to co-develop projects internationally, including projects in Chile, Colombia
and Paraguay.
While the VCS Standard quantifies the reductions in GHG emissions, it is the SOCIALCARBON®
Standard that really defines our work. Over the lifetime of our projects, the entrepreneurs who
co-develop the projects with us use the revenues realized from the sale of credits to better the
socioeconomic conditions of the local stakeholders.
Together with our partners and our clients, we harness harmful GHG emissions and turn them into
a positive change agent to bring comprehensive sustainability to the communities and ecosystems on
the frontlines of climate change.
2 3
3. Our Mission What We Do
To co-develop greenhouse gas emission reductions projects that sustainably Sustainable Carbon has experience in renewable energy and biomass. We have co-developed projects
with many companies to significantly reduce or neutralize their GHG emissions.
improves socioeconomic and environmental aspects.
We help companies with their climate change strategy by conducting carbon inventories. By calculating
how many GHG emissions companies emit on an annual basis, we can best determine what action
to take: invest in more efficient machinery, better lighting, and/or water-reuse system, for example. To
neutralize unavoidable emissions, companies can purchase Sustainable Carbon offsets that complement
their Corporate Social Responsibility strategies.
Sustainable Carbon offers comprehensive climate services that provide the solutions your company
needs to cut costs and to have competitive edge, such as:
• GHG emission inventories
• GHG emission reduction/neutralization strategies
• Project co-development
• Carbon credits commercialization
Pictured: A view from Iranduba in the Amazonian Pictured: Modified kilns at Sustainable Carbon
4 biome, Amazonas state, Brazil. ceramic projects utilize renewable biomass as fuel. 5
4. Sustainable Carbon
Difference
Sustainable Carbon´s business model is based on the fact that a “Sustainable Carbon projects benefit
profit does not have to come at the expense of the environment local factories and help companies be
or a community´s well-being. comprehensively sustainable. Bringing small
and medium-scale projects onto the onto the
Using free market forces, Sustainable Carbon brings the global marketplace is truly innovative in the
benefits of the global carbon market to small and medium-sized carbon market.”
businesses in developing countries. We are the link between our
international clients who wish to neutralize their emissions and Stefano Merlin - CEO
our fellow co-developers who want to do their part to mitigate
climate change.
When companies neutralize their emissions, they increase their
brand value, increase employee satisfaction and differentiate
themselves from their competitors.
For our co-developers, the revenues from the carbon credits are
invested to achieve social, environmental and economic goals
outlined in the framework that the SOCIALCARBON® Standard
provides.
With Sustainable Carbon credits, stakeholders of the project
benefit. We call this:
Social
Carbon Human
Technological Finacial
Natural
Pictured: A female worker in front of the ceramic
dryer at the Barro Forte Project in Pernambuco
6 7
state, Brazil.
5. Sustainable Carbon Projects Standards
Sustainable Carbon is the leading project developer for the voluntary market in terms of the number of Sustainable Carbon is differentiated as we use two standards in all of our projects.
the Voluntary Carbon Standard projects validated on the Markit™ Environmental Registry.
We rely on the Voluntary Carbon Standard (VCS) 2007.1 to develop the carbon aspect of its projects.
Over the past three years, we have co-developed projects with small and medium-sized business owners The VCS is the most widely trusted carbon-accounting standard and its use ensures the environmental
to drastically reduce their GHG emissions and bring social, environmental and economic benefits to their integrity of the credits produced.
businesses and communities.
To bring the social, environmental and economic benefits to the communities where we
Sustainable Carbon is an expert in renewable energy. Our technical team has vast, on-the-ground develop projects, Sustainable Carbon uses the SOCIALCARBON® Standard. VCUs tagged with
experience with implementing fuel-switching projects, helping companies use renewable biomass instead SOCIALCARBON® are eligible under the ICROA Code of Best Practice. Sustainable Carbon is the
of native forest timber or fossil fuels as an energy source for manufacturing products. largest developer of SOCIALCARBON® projects. The Standard:
• Counts on the active participation of our local partners to transparently assess our projects’
lifelong sustainability.
• Is applied to ensure our projects demonstrate continual improvement on six resources:
social, human, financial, natural, technology and carbon.
Designated Operating Entities
A Designated Operating Entity, or DOE, is the term for an organization that is accredited by the United
Nations Framework Convention on Climate Change (UNFCCC) to certify that a GHG emission
reductions project is generating carbon credits and, in our case, also bringing demonstrable social,
environmental and economic co-benefits to the project. Sustainable Carbon contracts either the TÜV
NORD Gruppe or Bureau Veritas Certification to validate and verify our projects.
Markit™ Environmental Registry
We register all of our Voluntary Emissions Reduction (VER) credits on the SOCIALCARBON® Registry
on the the Markit™ Environmental Registry, the world´s largest environmental registry. It is a global online
platform that helps provide transparency and credibility to environmental markets by:
• Attaching a serial number to each project to prevent double-counting of credits.
• Allowing viewers to see all the documents that pertain to the project.
Pictured: An employee holding a ceramic brick
using biomass at the Lara Project in São Paulo
state, Brazil.
9
6. Case Study:
Nascente Project
Here is the sustainability assessment from one of our projects, Nascente Ceramic SOCIALCARBON® Standard & the Nascente Project
factory located in Panorama, São Paulo state, Brazil. The SOCIALCARBON® Standard monitors the improvements of a project over time providing assurance
and evidence of its contribution to sustainability. The SOCIALCARBON® application consists of
monitoring the project in six crucial areas of sustainability. The SOCIALCARBON® Hexagon graphically
Project Description represents Nascente´s six sustainability indicators at its baseline scenario (Point Zero, 2007), the first
verification period (Point 01, 2008) and the latest verification period (Point 02, 2009).
Nascente ceramic factory is a small facility that produces structural ceramic products for the local
market. The ceramic is located within the Cerrado biome, an important and fragile ecosystem in Brazil.
The ceramic’s use of wood from this region contributed to the progressive increase of deforestation in
the Cerrado, unbalancing an ecosystem that has remarkable biodiversity and cultural significance.
Nascente was one of the pioneers in ceasing the use of wood as a source of fuel for its production line
and instead has switched to renewable biomasses like sugar cane bagasse, sawdust and peanut shells. This
helps promote the conservation of the Cerrado and dramatically reduces Nascente’s GHG emissions. Point Zero
Point 01
Point 02
Project Assurance
This project applied the Small Scale Methodology: Category AMS-I.E: Switch from Non–Renewable
Biomass for Thermal Application by the User – Version 01 from February 01 of 2008 onwards, approved
by the UNFCCC. It was validated and verified by TÜV NORD, a DOE accredited by the UNFCCC, in
accordance with VCS 2007.1 and SOCIALCARBON® Standards. To ensure reliability and transparency,
the issued credits are registered on the Markit™ SOCIALCARBON® Registry.
Contribution to Sustainability
• Social: Good employee benefits, including food staples
GHG Emission Reductions
• Human: Safety equipment & practices in place
It has been estimated that approximately 90,450 tons of CO2e will be reduced during the ten year
crediting period of this project. • Financial: Production increased from previous year
• Natural: Complies with local environmental regulations
• Technological: Kilns improved with quality control procedures
Pictured left to right: Clay bricks left to dry naturally,
• Carbon: Successful disclosure to stakeholders of the carbon project
Employees at Nascente Ceramic, Biomass inserted
into the fuel-efficient kiln, Quality control procedures
10 at Nascente. 11
7. Our Carbon Credits Pictured: A safety technician controlling the
production process at the Kitambar Project in
Pernambuco state, Brazil.
As a developer of GHG emission reductions projects, we provide:
Premium Credits
The added SOCIALCARBON® Standard to our projects means that truly substantial social,
environmental and economic benefits are sustainably brought to communities throughout South America.
Guaranteed Neutralization
The carbon credits have already been generated and independently verified by UN-accredited verification
organizations, called Designated Operating Entities (DOEs).
Lower Risk
Projects with two standards means twice the number of validation and verification procedures audited by
the DOEs, ensuring the credits exist, the biomass is sustainably sourced and socioenvironmental goals are
being achieved.
Transparency
Our credits are listed on the Markit™ Environmental Registry where anyone can see any aspect about
our credits, from project documents (PDDs, validation, verification, SOCIALCARBON® reports etc.) to
who retired the credits.
Benefits of Offsetting
Sustainable Carbon credits, with their social and environmental aspects, complement businesses’
sustainability and CSR strategies. Neutralizing unavoidable emissions with our credits bring
comprehensive benefits, such as: Communication Service
Strong Brand Recognition Once climate mitigation strategies are in place and carbon credits are purchased, Sustainable Carbon
Several reports on sustainability indicate that CEOs believe that promoting sustainability is ‘extremely’ will help communicate the sustainability initiative to stakeholders.
or ‘very’ important to build and maintain brand reputation. Acquiring Sustainable Carbon offsets that
both neutralize and complement a company´s sustainability strategy, ensures shareholders benefit from To help capitalize on the investment, we can provide such services as:
a reputable brand.
• Certificate of Offset
Product/Service Differentiation
Neutralizing unavoidable emissions that result from manufacturing or day-to-day business is a way to • One-on-one sustainability communication consulting
communicate to stakeholders that they acknowledge their impact on the environment and are taking • Project videos from where the emissions reductions take place
responsibility. Conveying this to customers differentiates companies from their competitors and increases
• Company press release to inform your stakeholders about your initiatives
value to the bottom line.
• Logo on the ‘Social Stand’ at the project site
Employee Satisfaction • Opportunity to engage with the project
People increasingly want to work for companies that make a profit and a difference. Strong sustainability
portfolios help attract and retain the top-talent that drives successful businesses.
12 13
8. Pictured: View of the Caatinga biome at the Bom
Jesus Project, Pernambuco state, Brazil.
Sustainable Carbon Solution
At Sustainable Carbon, we can find the right climate change solution for you.
Contact us
Contact us to find out more about how we:
Phone: +55 (11) 2649-0036
• Develop and maintain projects with extra socio-environmental benefits to positively
Fax: +55 (11) 2649-0042
impact the lives of the people involved and the surrounding communities.
Email: info@sustainablecarbon.com
• Provide real emission reductions using UN-accredited, third-party validators. Web: www.sustainablecarbon.com
• Provide transparency to all our projects through the Markit™ Environmental Registry.
Rua Borges Lagoa, 1065, Conj. 144,
• Engage with reputable, international organizations that promote sustainability. Vila Clementino, CEP: 04038-032,
• Offer premium credits that deliver strong financial and human resource benefits for your company. São Paulo, SP, Brazil
14 15
9. Sustainable Carbon
Rua Borges Lagoa, 1065, Conj. 144,
Vila Clementino, CEP: 04038-032,
São Paulo, SP, Brasil
The front imgae shows employees at the Kitambar
Project in Pernambuco state, Brazil. All images used
Phone: +55 (11) 2649-0036
in this material (excluding pages 2 & 3) were
taken from Sustainable Carbon project
Fax: +55 (11) 2649-0042
sites. All rights reserved. Email: info@sustainablecarbon.com
www.sustainablecarbon.com
