Public Relation Management
2. CSR PROFILE OF DISNEY CORPORATE CITIZENSHIP
The Walt Disney Company, together with its subsidiaries and affiliates, is
a leading diversified international family entertainment and media
enterprise with five business segments: media networks, parks and resorts,
studio entertainment, consumer products and interactive media.
DISNEY PUBLISHES TARGETS TO TRACK CITIZENSHIP PERFORMANCE
BURBANK, Calif., Mar. 29 /CSRwire/ - Disney today published a series of
time-bound, measurable targets to track its citizenship performance.
The targets, available online at http://www.disney.com/citizenship cover all
aspects of citizenship within Disney, including efforts to:
Minimize Disney’s environmental footprint
Foster safe, respectful and inclusive workplaces, wherever Disney does
Create opportunities for kids and families to help people and the planet
Utilize strategic philanthropy to make a lasting, positive change in
communities around the world
Partner with parents in their quest to raise healthy kids
To ensure that its citizenship targets reflect the perspective of external
stakeholders, Disney engaged in a series of conversations convened and
facilitated by Ceres.
The targets are an extension of Disney’s citizenship commitments and
goals, which were defined and published in 2010. Disney will release
annual updates on its performance against these targets via its Citizenship
3. THE WALT DISNEY COMPANY ISSUES 2010 CORPORATE
BURBANK, Calif., Mar. 23 /CSRwire/ - The Walt Disney Company today
released its second Corporate Citizenship report that details Disney's
progress on environmental and social impacts. The report also includes the
Company's first set of comprehensive citizenship commitments and goals,
aligned around three core principles:
Act and create in an ethical manner and consider the consequences of our
Champion the happiness and well-being of kids, parents and families in our
Inspire kids, parents, employees, and communities to make a lasting,
positive change in the world
"Being a respected global citizen isn't just good for our employees and the
communities in which we operate, it is critical to the growth and success of
our business," said Robert A. Iger, Disney President and CEO. "Our next
step is to build upon our existing programs and initiatives by clarifying our
commitments and expanding our efforts to track and measure our
Highlights of the 2010 Report include:
Announcement of a comprehensive set of commitments and metrics that
address Disney's worldwide business impacts and opportunities.
Global expansion of programs aimed at inspiring kids, parents, and
communities to make a difference in the world. Disney Friends for Change,
now in 19 countries, has rallied 2.5 million kids to take pledges for the
environment. Disney Magic of Healthy Living, launched in September,
partners with parents and kids to make healthy choices simple and fun.
Investment of $15.5 million in carbon offset projects around the world as
part of Disney's Climate Solutions Fund, the Company’s internal carbon
Release of Disney's Human Rights Policy Statement, with the aim of more
clearly articulating the Company's commitment to respecting human rights.
Corporate charitable contributions of $198 million, and more than 548,000
hours of VoluntEAR service contributed by Disney employees.
4. THE WALT DISNEY COMPANY LAUNCHES DISNEY'S FRIENDS
Multiplatform Environmental Initiative on Disney Channel, Disney XD, Radio
Disney and Disney.com Features Star-Studded Lineup of Disney's Young Talent
Pledging Environmental Stewardship and Encouraging Other Kids to Do the
Kids' Votes Determine How Disney Will Divide $1 Million in Donations
Among Environmental Causes
BURBANK, Calif. - May 14, 2009 - The Walt Disney Company today announced
Disney's Friends for Change: Project Green (www.Disney.com), a multiplatform
environmental initiative that will help kids help the planet. Disney stars Miley Cyrus,
Selena Gomez, the Jonas Brothers and Demi Lovato are among the 29 young stars
participating in outreach messages to debut on Disney Channel, Disney XD, Radio
Disney and Disney.com. The Disney's Friends for Change: Project Green initiative
invites young people to join together to help the environment across four key areas:
climate, water, waste and habitats. Kids will learn practical ways to preserve the planet,
track their collective impact and have the opportunity to vote on how $1 million in
donations from Disney will be divided and invested in various environmental causes
over the course of a year.
"With Disney's Friends for Change, we're empowering kids to tap into the potential that
lies within each and every one of them to make a difference," said Bob Iger, president,
The Walt Disney Company. "Building on our recently announced environmental goals,
this program highlights what is possible as we leverage Disney's reach to educate and
inspire environmental stewardship in others."
Beginning Friday, May 15, Disney Channel and Radio Disney will air the first in a yearlong series of on-air messages that will feature Disney Channel stars challenging kids to
join them in registering and pledging environmental stewardship by making small
changes in their daily actions that can positively impact the world around them.
"We were inspired by the outpouring of enthusiasm from our family of talent to enact
real environmental change by connecting with other kids, fans and friends on an entirely
new level," said Rich Ross, president, Disney Channels Worldwide. "Friends for Change
is about the power of friendship - when we all work together, anything is possible."
5. If 500,000 kids participate in Disney Friends for Change: Project Green events, together
Prevent approximately 100,000 tons of CO2 per year from polluting the air by adjusting
their home thermostats.
Save 5 million gallons of water in a single day by reducing shower times.
Prevent 1 million pounds of waste from entering landfills by bringing trash-free lunches
for a week.
Create new habitats for local animals by planting 500,000 trees.
Kids can pledge to join online at Disney.com where they'll commit to take simple
everyday actions, such as turning off the lights and switching to reusable water bottles,
and find out more about why these actions matter. Through the online community, kids
will be able to invite friends to join, interact with one another and take pride in the results
of their efforts as their collective impact on the planet is tallied and their votes determine
the distribution of charitable contributions.
Climate, water, waste and habitat will each be highlighted for three months, culminating
in quarterly events where on a designated day, kids will be encouraged to act in unison
on a single task such as adjusting home thermostats or reducing water usage. These
events will be tracked online and on air as kids report back on their actions. Kids will
also help determine how Disney will donate $1 million to environmental organizations
over the course of a year to plant trees, preserve the rainforest, help endangered
animals and support alternative energy among other causes.
About The Walt Disney Company :The Walt Disney Company (NYSE:DIS), together with its subsidiaries and affiliates, is a
leading diversified international family entertainment and media enterprise with five
business segments: media networks, parks and resorts, studio entertainment,
interactive media and consumer products. Disney is a Dow 30 company with revenues
of nearly $38 billion in its most recent fiscal year.
6. THE WALT DISNEY COMPANY FOUNDATION GIVES $5
MILLION GIFT TO CHILDRENS HOSPITAL LOS ANGELES
Gift is Largest Donation Ever Made to the Hospital by a Corporate
Foundation; Continues Disney's Commitment to Brightening the Lives
of Children When They Need it Most
LOS ANGELES--(BUSINESS WIRE)--Oct. 30, 2006--The Walt Disney Company
(NYSE:DIS) President and CEO Robert A. Iger today presented to the Childrens
Hospital Los Angeles a $5 million donation from The Walt Disney Company
Foundation. The funds will go toward the construction of the new hospital
building, slated to open in 2009, enabling the hospital to further provide the best
care for seriously ill and injured children. The gift, presented to Los Angeles
Mayor Antonio R. Villaraigosa and Childrens Hospital Los Angeles President and
CEO Richard D. Cordova, is the largest donation ever made to Childrens Hospital
Los Angeles by a corporate foundation.
"For all Disney does to brighten the lives of children around the world, helping to
better the condition of seriously ill and injured kids is of considerable importance
to us, especially here in our hometown of Los Angeles," said Iger. "All of us at
Disney hope that this donation for the new inpatient building will help Childrens
Hospital Los Angeles further enhance its already outstanding reputation for
providing the best possible care to those in need."
"I am pleased to accept this generous gift from Disney on behalf of the children of
Los Angeles," said Mayor Villaraigosa. "Childrens Hospital Los Angeles has been
dedicated to serving the children of this City for more than a century, and this
donation will allow it to continue its important work. With this generous
contribution, Disney sets an excellent example for other corporations to give
generously to their communities."
The Walt Disney Company is a longtime supporter of Childrens Hospital Los
Angeles. In fact, the hospital's main entrance lobby, where today's gift was
7. presented, was designed by Disney Imagineers. Childrens Hospital Los Angeles,
along with all children's hospitals and pediatric wings across the country, also
receives a fun-filled shipment of Disney DVDs, toys, blankets and other
merchandise each year. Child Life Specialists share these items with the children
who receive treatment. In addition to the company's support of hospitals, The Walt
Disney Company donated more than $190 million in cash and in-kind support to
worthy charities around the world last year to help children and families in need.
"The Walt Disney Company and Childrens Hospital share a commitment to the
well-being of children, each in our own very special way, but it is natural that we
work together to benefit the children and families of Los Angeles, and children
everywhere," said Cordova. "We are enormously grateful to The Walt Disney
Company Foundation for its support over the years, and particularly for its latest
generosity for the new hospital building, truly a meaningful way to express its
confidence in our physicians, nurses and other caregivers, our physician-scientists
and researchers, and all who support the important work being done here."
The new hospital building, one of Childrens Hospital Los Angeles' institutional
priorities, will be a state-of-the-art 460,000-square-foot inpatient facility. When
completed in 2009, it will be one of the finest medical and surgical environments
for children in need of care in the United States, and it will be a model familycentered environment in which children and their families can heal and learn
About The Walt Disney Company Foundation
The Walt Disney Company Foundation was established in 1951 by Walt and Roy O.
Disney to serve philanthropic needs and interests and does so today along with Disney
Worldwide Outreach, part of The Walt Disney Company. The Walt Disney Company's
outreach initiatives are dedicated to making the wishes of families and children a reality
through public service initiatives, community outreach and volunteerism in the areas of
compassion, learning, the arts and the environment.
8. DISNEY AWARDS FUNDS TO CRITICAL CONSERVATION
PROJECTS AROUND THE WORLD
LAKE BUENA VISTA, FL, - The Disney Wildlife Conservation Fund (DWCF) contributed
more than $750,000 this year to help fund the global work of scientists whose work
focuses on protecting wildlife and wild places. The nearly 50 projects funded involve
protecting and studying endangered species and their habitats in more than 25
countries. In addition, most programs include educational or community components to
ensure long-term conservation success.
DWCF was established in 1995 to support research globally, and in 1998 the program
expanded to include contributions made by guests at Disney's Animal Kingdom. Since
its inception, DWCF has contributed nearly $5 million to 200 projects stretching from the
Florida Keys to Kenya. Conservation-minded guests now support DWCF at Disney's
Animal Kingdom Lodge, the Living Seas aquarium at Epcot, Disney's Vero Beach
Resort and most recently, the Disney Cruise Line and Disney's Hilton Head Resort. One
hundred percent of each guest's contribution goes toward non-profit organizations that
have made a commitment to conservation. All administrative and overhead costs are
paid by Walt Disney World Co.
The projects that will benefit from DWCF awards include a diverse array of work. For
example, DWCF is helping to fund aquaculture research on the Queen Conch at Harbor
Branch Oceanographic Institution in Florida. Scientists hope to rear and restock the
dwindling conch population in the Keys. In the Bahamas, Disney joined the National
Fish and Wildlife Foundation to match funds for the Perry Institute for Marine Science
Caribbean Marine Research Center. The monies will help create Marine Protected
Areas (MPAs). This complicated process is a combination of technical assistance to
Bahamian organizations to enhance marine fisheries, involving the communities in
workshops, and conducting research to build grassroots support in Exuma, Andros
Island, Bimini Island and Eleuthera Island.
And, for the fourth year, DWCF is supporting Operation Migration, the talented team
that leads juvenile Whooping Cranes with ultra-light aircraft on a 1,225-mile migration
path from Wisconsin to Florida (Chassahowitzka National Wildlife Refuge near Tampa).
The hope is that the cranes return north in the spring, migrating on their own in the
future. The process was first piloted successfully with Sandhill Cranes.
9. Disney Workplaces
WORKING AT DISNEY
Disney recognizes that a key element in creating the best environment for engaged
employees is great leadership. From the recruitment and selection process, through
ongoing development and retention, we are highly focused on building great leaders
who can fully engage their employees. Leaders take responsibility for creating a vibrant
employee experience, understanding that their own behavior and vision drive the
creation of a fully-engaged work environment.
Enterprise-wide Employee Survey
Over the years, many individual business segments and regions have conducted
employee surveys. This year, we launched the first-ever global survey in which all
employees of The Walt Disney Company and affiliated companies were invited to
participate in a single survey.
The survey was designed to deliver a consistent, enterprise-wide tool that will allow
leaders and employees to gain meaningful insight into the Company. It also provides
opportunities for enriching the employee experience and optimizing organizational
performance. Our intent is to administer the survey on a two-year cycle, which will
enable us to implement improvements and measure results on an ongoing basis.
This year, more than 82,000 people from more than 40 countries participated in the
employee survey. This represents a participation rate of roughly two-thirds of the cast
members and employees who received the survey.
The survey results confirmed our Company strengths. Our employees and cast
Are proud of The Walt Disney Company’s reputation and brands. Survey responses
indicate this pride primarily comes from the sense of our ground-breaking creativity
Feel like they are being treated with respect, and that the Company values different
points of view
Indicate that both Disney as a whole and individual business units have strong
Enjoy their work and find it challenging
Believe they have been given a solid foundation for success in their jobs
The survey also calls attention to opportunities for improvement in our work
environment. Our employees and cast members:
10. Feel we must continue to look for ways to spur innovation on a regular basis across all
Want more feedback on performance and want to have a regular dialogue with
leadership about their future and potential career opportunities at the Company
The survey results are being shared with all employees and cast members at both the
segment and department levels. Many of them will have the opportunity to participate
in ongoing focus groups and action planning teams.
Employees may seek assistance with issues through several formal options, including
their immediate supervisor, Human Resource (HR) generalist, employee relations or an
anonymous 800 number called the Disney Guideline. HR generalists are based within
the businesses and participate in day-to-day operations, giving employees easy access
Disney’s benefits for employees and cast members include, but are not limited to,
health and wellness, family-friendly benefits, retirement and savings programs, and the
Disney Scholarship program. We will focus on highlights from 2010 below.
Disney-sponsored benefits are important to the security and well-being of our
employees and cast members. We provide a comprehensive benefits package intended
to attract and retain the employees and cast members who help make us one of the
most admired companies in the world. More than 75,000 employees and cast members
are covered under our health care plans.
Disney is committed to the total well-being — physical, emotional and financial — of our
employees and cast members.Disney Healthy Pursuits is the collection of benefits and
wellness programs we offer our employees to support them in their pursuits of a
healthier life. In 2009, as part of Disney Healthy Pursuits, we launched a new Wellness
Rewards Program. Employees who participate are eligible for financial incentives in
return for making healthy choices. Currently, the Wellness Rewards Program is part of a
multi-year approach to recognize employees who are taking healthy steps and getting
results. Employees can earn up to $300 (or double if their spouse or same-sex domestic
partner also participates) to help offset their healthcare costs. As of November 30,
2010, 54% of eligible employees had completed the Personal Health Assessment
required to qualify for the program.
In 2010, we introduced Personal Life Resources, a new program offered through
LifeCare that provides our employees, cast members and their families with access to
free and confidential resources to help them with day-to-day needs, such as child care
and parenting, adult care and aging, financial concerns, and education. Family-Friendly
11. Our employees and cast members are individuals with diverse interests and unique
needs. We recognize and appreciate that work is only one element of our employees'
lives. To that end, we provide a wide selection of benefits and services, some of which
are unique to Disney. In addition to adoption assistance, survivor support and domestic
partner benefits, Disney provides complimentary tickets to Disney-owned theme parks
for employees and their eligible dependents and to screenings of Disney films.
We are expanding our childcare opportunities in our domestic sites. In the past two
years, Disney opened a new childcare facility in Berkeley, CA, to serve employees of
PIXAR. In addition, we opened a LEED-certified facility in Glendale, CA, in January 2011
and a new facility in Bristol, CT, for ESPN employees is scheduled to open in September
2011. Two early-childhood development centers provide Central Florida cast members
with childcare options that fit their work schedules. In Burbank, California, the Disney
Childcare Center has provided high-quality childcare to dependents of our employees in
the Los Angeles area since 1993.
One of Disney’s foundational values is to respect, appreciate and value everyone. In
keeping with this philosophy, same-sex domestic partners are considered dependents
and are eligible for benefits.
Disney provides retirement savings and investment options to help employees and cast
members plan for their financial future. More than 64,000 employees and cast members
are eligible upon vesting for a Company-provided pension benefit when they retire.
More than 76% of salaried employees and 33% of hourly employees currently
participate in the Disney 401(k) plans. All domestic employees are eligible to purchase
stock through the Disney Employee Stock Purchase Program. Approximately 11,500
employees and cast members currently participate.
Disney Scholarship Program
Children of eligible employees and cast members can apply for a scholarship from The
Walt Disney Company Foundation through the Disney Scholars program. In 2010, the
program awarded 50 college tuition scholarships of up to $20,000 to children of
employees, rewarding their high school studies and investing in their promising future
achievements. Eligible candidates must be in their final year of high school, planning to
attend an accredited college or university and have a parent who is a full-time Disney
employee for more than one year. The winners are selected based upon academic
achievement and extracurricular activities.
With operations in 42 countries, Disney cast members and employees work under a
wide variety of labor rules and regulations. More than 36,000 full-time employees are
covered by collective bargaining agreements with more than 40 labor unions.
THE WALT DISNEY COMPANY FOUNDATION GIVES
$5 M ILLION GIFT TO CHILDRENS HOSPITAL LOS
DISNEY AWARDS FUNDS TO CRITICAL
CONSERVATION PROJECTS AROUND THE WORLD
CSR profile of Disney corporate citizenship
The Walt Disney company issues 2010
corporate citizenship report
The Walt Disney company launches Disney
Friend’s for change