Good ethos= effective speech. Michael Scott has bad ethos.
Some speeches fall easily into the deliberative category, while others are clearly ceremonial However, many times the characteristics of a speech can blend these two categories together; take for example an inaugural address. Section 4: Speeches Combining Deliberative and Ceremonial Goals
Keynote Speeches Speeches Posing Challenges Commencement Speeches Speeches Marking Candidacy and Election Each speech has a different blend of ceremonial and deliberative characteristics, making for a plethora of varieties. Types of Combined Speeches
A keynote speech is usually delivered near the beginning of a conference or meeting in order to set the tone of the event A keynote speech has two special purposes: To unify and define the members of the audience as a community eg, to unify university professors as educators, regardless of their field To set the meeting’s thematic agenda ie, to establish the larger issues which should dominate the meeting Keynote Speeches: -
A successful keynote speech will open the door to discussion, not close it. With the possibility of a diverse audience, it is important that a keynote speech is multivocal: something that includes terms and phrases that each audience member can interpret in light of their specific concerns Keynote Speeches (cont’d):
A pep talk is almost any speech intended to motivate and inspire Pep Talks: Chris Farley --->
These speeches have two purposes: To heighten the sense of community (ie, “we’re all in this together”) To increase motivation (ie, Chris Farley/Matt Foley) Pep Talks (cont’d):
Surprisingly, these are speeches that are given after a meal These speeches are usually humorous in tone, but also contain a serious message for the audience Be careful with humor; it’s usually best to poke fun at one’s self, rather than at others After-Dinner Speeches