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Three Deep Web Analytics Wednesday

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A brief review of some

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Three Deep Web Analytics Wednesday

  1. 1. A Closer look at the “new” GA Confidential and Proprietary Information
  2. 2. About Three Deep Marketing2 Confidential and Proprietary Information
  3. 3. Three Deep Capabilities, Certifications and Awards  45+ person digital marketing agency  Crossfuse lead generation platform launched 2011  Appointment setting contact center  Manage $5+ million in paid search spending annually  Manage 30+ million in consumer database records  220 million opt-in emails sent in prior 12 months  Certified as a Salesforce.com Administrator  Certified in Google Adwords & Google Analytics (1 of 30 firms)  Best Places to Work Award in Minnesota in 2010 and 2011  Inc. 5000 Fast Growing Company Award in 2010 and 2011 3 Confidential and Proprietary Information
  4. 4. Some Clients – By IndustryHome Improvement CPG Healthcare Insurance Technology & Industrial 4 Confidential and Proprietary Information
  5. 5. Three Deep Analytics Offerings GENERATE DEMAND AND DRIVE RESULTS Strategic Technology Maintenance & Audit Services Services Services Reporting Account Setup CRM Integration Weekly/Monthly/Quarterly KPI Identification Dashboards & “Deep Page hierarchy, Goals & Dynamic Landing Pages Dives” Campaign Management Events Database Marketing Website Conversion Social Network Integration SEO Tagging Landing Page Optimization 5 Confidential and Proprietary Information
  6. 6. Closer look at the “New” Google Analytics New Account Structure Real Time Multi Channels Regular Expressions in Filters Pull Data via APIs 6 Confidential and Proprietary Information
  7. 7. GA Account Structure Confidential and Proprietary Information
  8. 8. The old method used profiles within an Account Old New 8 Confidential and Proprietary Information
  9. 9. Now you can add properties and then create profiles Control Users at both levels 9 Confidential and Proprietary Information
  10. 10. Summary of the account structure 10 Confidential and Proprietary Information
  11. 11. Real Time Dashboards Confidential and Proprietary Information
  12. 12. Launching a new product? Pushing content to go viral?Receiving some media attention? 12 Confidential and Proprietary Information
  13. 13. Multi Channel Funnels Confidential and Proprietary Information
  14. 14. How do your various channels interact when it comes todriving conversions? 14 Confidential and Proprietary Information
  15. 15. And create custom “channels” as easily as creating AdvancedSegments 15 Confidential and Proprietary Information
  16. 16. Advanced Filters & Pivots Confidential and Proprietary Information
  17. 17. Use the “Matching RegExp” to filter to specific items 17 Confidential and Proprietary Information
  18. 18. Pivot to see traffic to those pages by Medium 18 Confidential and Proprietary Information
  19. 19. API Automation Confidential and Proprietary Information
  20. 20. Some reasons why we use NextAnalytics Business Time Periods – Get data for any range of dates – Build reports that employ business time periods such as YTD, QTD, PTD, YAGO, QTD-YAGO, PTD-YAGO) – Change your dates to fiscal periods, and – Get data refreshed by last full calendar period AUTOMATICALLY Campaign Tracking – Link downloaded data to external campaign activity for full CPR reporting – Landings from offline ads Visualizing Data – Take advantage of Excel charts – Use sparklines for quick visual indicators – Use Excels Exception Highlighting – Build your own scorecards. Publishing – Build dashboards with re-usable widgets – Windows Task Scheduler fully automates data refresh – Distribute reports using the power of Microsoft Office 20 Confidential and Proprietary Information
  21. 21. Some additional features to pay attention to Reduce your bounce rate by tracking events Apply cost data for multiple sources Traffic Flow Visualization Control the speed vs. precision of the data 21 Confidential and Proprietary Information
  22. 22. THANK YOU Darren Selberg Three Deep Marketing www.threedeepmarketing.com 651-789-7701@darrenselberg | @threedeep | #waw 22 Confidential and Proprietary Information

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