Guilds and gamification: Computer games as a social medium
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This document discusses the use of computer games as social platforms. It begins by looking at massively multiplayer online games (MMOGs) as the first wave, with gamification emerging as the second wave. MMOGs are discussed in terms of average player demographics and time spent playing. Principles of guilds in MMOGs are also examined, including complementarity, signaling, meritocracy, and self-management. The document then explores elements of gamification, such as points, leaderboards, and rewards. Game design principles for meaningful play are proposed, including clear goals, strategy, choice, and feedback. Overall, the document advocates for designing gamified systems that promote meaningful play over extrinsic motivators.
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Guilds and gamification: Computer games as a social medium
- 1. Guilds and Gamification: Computer games as a social medium Jeroen van Bree Utrecht, 19 January 2012
- 2. 1972
- 15. 400 billion
- 17. first wave: MMOG second wave: gamification
- 18. MMOG
- 21. Average age: 31_ 31 32% women_ women Hours played per week: 21_ source: Nick Yee, et AL., 2010
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- 42. complementarity
- 44. self management
- 45. proficiency
- 47. rule set source: Van Mastrigt, Salen & Zimmerman
- 50. Gilian Laub for The New York Times
- 51. first wave: MMOG second wave: gamification
- 52. game mechanics
- 55. gamification
- 63. You can’t choose a solution from the “solution shelf”, you have to DESIGN the way forward. - Marty Neumeier
- 64. Game Design game play rule set
- 65. Game Design game play rule set
- 66. Second-order Design game play test adjust rule set
- 67. Analysis of the framework Brainstorms with the PLAYERS Add RULES Paper prototyping Playtest BEHAVIOR Refine rule set
- 68. points introjected regulation leaderboard (ego enhancement) rewards external regulation source: Ryan & Deci, 2000
- 70. To a large extent, your company is being managed by long-departed theorists who invented the conventions of “modern management” back in the early years of the 20th century. - Gary Hamel
- 72. meaningful play
- 73. clear goals strategy choice feedback
- 75. clear goals strategy meaningful choice feedback
- 79. clear goals strategy meaningful choice direct feedback
- 81. clear goals strategy recoverable meaningful choice loss direct feedback
- 85. clear goals strategy recoverable meaningful choice loss direct feedback
- 86. meaningful play avoid extrinsic motivators don’t copy, but design
- 87. Jeroen van Bree jeroen.vanbree@novay.nl mobile: +31 (0)653 187 512 twitter: @jeroenvanbree blog: opentheblinds.com Capitool 15 P.O. Box 589 7500 AN Enschede The Netherlands www.novay.nl
- 88. You are free to copy, distribute and transmit the work under the following conditions: Attribution You must attribute the work to the presenter and to Novay by mentioning our website, http://www.novay.nl (but not in any way that suggests that Novay endorses you or your use of the work). Noncommercial You may not use this work for commercial purposes. No derivative works You may not alter, transform, or build upon this work.