1. ADVERTISING I
Print ads

2. TYPES OF PRINT ADS
 Newspaper advertising
 Magazine advertising
 Yellow page advertising
 Off the beaten track advertising

3. NEWSPAPER ADVERTISING
 Pros
 Reach a sizeable audience
 Instant access to a diverse segment of population
 Cons
 People under 30 are less likely to read newspapers
 Pages tend to be cluttered

4. HOW TO USE NEWSPAPER ADVERTISING
 Choose a newspaper according to your target audience
 A full page ad may not necessarily be the best choice.
 Small ads appearing frequently over a specified period
of time may work better.
 Keep the ad simple.
 A daily might not always be the best choice.
 A community newspaper, a targeted newspaper may
work better.

5. MAGAZINE ADVERTISING
 Pros
 Production quality is higher than a newspaper.
 A finely selected market can be reached.
 Cons
 More costly than a newspaper.
 Magazines are not as frequent as a newspaper.

6. HOW TO USE MAGAZINE ADVERTISING
 Using magazines targeted for your target audience.
 You can use more colors in a magazine ad.
 Magazines can provide value added services like
an interview for free publicity along with an ad.
 You can be creative with a magazine ad

8. YELLOW PAGE ADVERTISING
 Pros
 Cheaper than newspaper or magazines
 Customers are very clear in their search for a product/
service.
 Cons
 People under 35 are more likely to log on to the internet
instead of picking up an directory.

9. HOW TO USE A YELLOW PAGES AD
 Effective for less pricey services.
 Good for products considered comodities like
plumbers or hardware stores.
 Printed once a year, so it would be better to go for a
big ad to be noticed in a clutter of ads.

11. OFF THE BEATEN TRACK
 Pros
 Include distributables, brochures, any method other
than traditional advertising
 Generally low cost.
 Cons
 Not useful if you want to target a broader audience.

12. HOW TO USE OFF THE BEATEN TRACK
ADVERTISING
 Calendars and diaries are a good choice for high
end clientele.
 Coupons can be a good idea for the frugal
customer.
 Stickers might be a good idea for kids. Bookmarks
for book lovers and so on…
 Brochures can be distributed at targeted locations.

13. FOR THE NEXT CLASS ON MONDAY
 Make groups of 4 – 5 people.
 Each group has to bring one chart sheet, colors and
markers.
 Take a look at how to write a good print ad and
types of print ad from the previous semester.