How To Write Effective Case Scenarios

A case scenario is a detailed report about a company, industry, person, or project over a period of time. Case studies tell the story of a product or service and customer, interviewing the customer. Case scenarios are used in group discussions to allow students to take on roles in business situations. A case scenario should include basic company information, history, strengths/weaknesses, current business, recommendations. They strengthen practical thinking and allow applying knowledge to new situations. Case scenarios can be factual, based on real situations, or fictional.