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Tough Love: Link Building For The Real World - SMX Advanced
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Tough Love: Link Building For The Real World - SMX Advanced

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Presentation given at SMX Advanced 2011. …

Presentation given at SMX Advanced 2011.
Tough Love: Link Building For The Real World
By Justin Briggs @ Distilled

Published in Education , Technology , Business
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Transcript

  • 1. Increase Link Building Effectiveness
    @JustinRBriggs
  • 2. Infographics Aren’t Dead
  • 3. The Growth of Mobile Marketing and Tagging: http://bit.ly/hyqbaV
  • 4. Star Spendthrifts: http://on-msn.com/eVB0o9
  • 5. Get Your Content Out
    StumbleUpon posted content to their Facebook and Twitter
  • 6. Skip The Social
    Do manual outreach.
    Incentivize the embed.
    Guest post:
    The embed is the post.
    Chop up the image and repurpose.
    Additional research and write great post.
  • 7. Use FollowerWonk
  • 8. Scale Outreach with Tout
    http://toutapp.com
  • 9. Increase Link Valuation
    Traditional Link Valuation
    • Anchor text
    • 10. Number of outbound links
    • 11. Position on page
    • 12. TrustRank / PageRank
    • 13. Domain level metrics
    Relative Link Valuation
    • Compare to profile
    • 14. Compare to previous links
    • 15. Value based off profile naturalness
    • 16. Brand boosts link value
  • Lower quality, aggressively anchored links had value boosted by high value branded campaign.
  • 17. Surprising Growth
    Rank
    Time
  • 18. Use branded high value links to increase value of high leverage, lower value link building tactics.
  • 19. Thanks!
    Justin Briggs
    SEO Consultant, Distilled
    Twitter: @JustinRBriggs
    Justin.Briggs@distilled.co.uk
    http://distilled.net