Increase Link Building Effectiveness<br />@JustinRBriggs<br />
Infographics Aren’t Dead<br />
The Growth of Mobile Marketing and Tagging: http://bit.ly/hyqbaV<br />
Star Spendthrifts: http://on-msn.com/eVB0o9 <br />
Get Your Content Out<br />StumbleUpon posted content to their Facebook and Twitter<br />
Skip The Social<br />Do manual outreach.<br />Incentivize the embed. <br />Guest post:<br />The embed is the post.<br />Ch...
Use FollowerWonk<br />
Scale Outreach with Tout<br />http://toutapp.com<br />
Increase Link Valuation<br />Traditional Link Valuation<br /><ul><li>Anchor text
Number of outbound links
Position on page
TrustRank / PageRank
Domain level metrics</li></ul>Relative Link Valuation<br /><ul><li>Compare to profile
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Tough Love: Link Building For The Real World - SMX Advanced

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Presentation given at SMX Advanced 2011.
Tough Love: Link Building For The Real World
By Justin Briggs @ Distilled

Published in: Education, Technology, Business
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  • Nice slide. I may contact you in the near future, need some help with my new site
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  • Tough Love: Link Building For The Real World - SMX Advanced

    1. 1. Increase Link Building Effectiveness<br />@JustinRBriggs<br />
    2. 2. Infographics Aren’t Dead<br />
    3. 3. The Growth of Mobile Marketing and Tagging: http://bit.ly/hyqbaV<br />
    4. 4. Star Spendthrifts: http://on-msn.com/eVB0o9 <br />
    5. 5. Get Your Content Out<br />StumbleUpon posted content to their Facebook and Twitter<br />
    6. 6. Skip The Social<br />Do manual outreach.<br />Incentivize the embed. <br />Guest post:<br />The embed is the post.<br />Chop up the image and repurpose.<br />Additional research and write great post.<br />
    7. 7. Use FollowerWonk<br />
    8. 8. Scale Outreach with Tout<br />http://toutapp.com<br />
    9. 9. Increase Link Valuation<br />Traditional Link Valuation<br /><ul><li>Anchor text
    10. 10. Number of outbound links
    11. 11. Position on page
    12. 12. TrustRank / PageRank
    13. 13. Domain level metrics</li></ul>Relative Link Valuation<br /><ul><li>Compare to profile
    14. 14. Compare to previous links
    15. 15. Value based off profile naturalness
    16. 16. Brand boosts link value</li></li></ul><li>Lower quality, aggressively anchored links had value boosted by high value branded campaign.<br />
    17. 17. Surprising Growth<br />Rank<br />Time<br />
    18. 18. Use branded high value links to increase value of high leverage, lower value link building tactics.<br />
    19. 19. Thanks!<br />Justin Briggs<br />SEO Consultant, Distilled<br />Twitter: @JustinRBriggs<br />Justin.Briggs@distilled.co.uk<br />http://distilled.net<br />

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