Tough Love: Link Building For The Real World - SMX Advanced

Increase Link Building Effectiveness
@JustinRBriggs

Infographics Aren’t Dead

The Growth of Mobile Marketing and Tagging: http://bit.ly/hyqbaV

Star Spendthrifts: http://on-msn.com/eVB0o9

Get Your Content Out
StumbleUpon posted content to their Facebook and Twitter

Skip The Social
Do manual outreach.
Incentivize the embed.
Guest post:
The embed is the post.
Chop up the image and repurpose.
Additional research and write great post.

Use FollowerWonk

Scale Outreach with Tout
http://toutapp.com

Increase Link Valuation
Traditional Link Valuation
Anchor text
Number of outbound links
Position on page
TrustRank / PageRank
Domain level metrics
Relative Link Valuation
Compare to profile
Compare to previous links
Value based off profile naturalness
Brand boosts link value

Lower quality, aggressively anchored links had value boosted by high value branded campaign.

Surprising Growth
Rank
Time

Use branded high value links to increase value of high leverage, lower value link building tactics.

Thanks!
Justin Briggs
SEO Consultant, Distilled
Twitter: @JustinRBriggs
Justin.Briggs@distilled.co.uk
http://distilled.net

Tough Love: Link Building For The Real World - SMX Advanced

by Justin Briggs

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Tough Love: Link Building For The Real World - SMX Advanced Presentation Transcript