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Tough Love: Link Building For The Real World - SMX Advanced

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Presentation given at SMX Advanced 2011. …

Presentation given at SMX Advanced 2011.
Tough Love: Link Building For The Real World
By Justin Briggs @ Distilled

Published in: Education, Technology, Business
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  • Nice slide. I may contact you in the near future, need some help with my new site
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  • Transcript

    • 1. Increase Link Building Effectiveness
      @JustinRBriggs
    • 2. Infographics Aren’t Dead
    • 3. The Growth of Mobile Marketing and Tagging: http://bit.ly/hyqbaV
    • 4. Star Spendthrifts: http://on-msn.com/eVB0o9
    • 5. Get Your Content Out
      StumbleUpon posted content to their Facebook and Twitter
    • 6. Skip The Social
      Do manual outreach.
      Incentivize the embed.
      Guest post:
      The embed is the post.
      Chop up the image and repurpose.
      Additional research and write great post.
    • 7. Use FollowerWonk
    • 8. Scale Outreach with Tout
      http://toutapp.com
    • 9. Increase Link Valuation
      Traditional Link Valuation
      • Anchor text
      • 10. Number of outbound links
      • 11. Position on page
      • 12. TrustRank / PageRank
      • 13. Domain level metrics
      Relative Link Valuation
      • Compare to profile
      • 14. Compare to previous links
      • 15. Value based off profile naturalness
      • 16. Brand boosts link value
    • Lower quality, aggressively anchored links had value boosted by high value branded campaign.
    • 17. Surprising Growth
      Rank
      Time
    • 18. Use branded high value links to increase value of high leverage, lower value link building tactics.
    • 19. Thanks!
      Justin Briggs
      SEO Consultant, Distilled
      Twitter: @JustinRBriggs
      Justin.Briggs@distilled.co.uk
      http://distilled.net

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