All you need to know about SEO - SMO - SEM to become the king of search engines and get yourself on the top of page 1. We can't all be there - but the higher your knowledges gets the higher the chance it's you getting there.

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SEO – SMO – SEM THE KING OF SEARCH ENGINES!!
Know the SEARCH ENGINE
It is vital for you to know your SEO –SMO – SEM because it will make you rank
higher on the search engine result pages and you need to be in the top to get
the traffic to your sites.
However high you sigh right now when reading this. - Keep on!
You can’t afford to miss out on this part!
Far too many artists ignore anything to do with SEO (search engine optimizing),
which is the way to get the most out of the effort and workloads done on the
social community sites and getting paid in the highest valued currency for
artists namely fans.
You might find it hard to learn or don’t know what or why you should do it but
trust me it’s not as difficult as you imagine – so try it out.
My Best advice: If you don’t want to spend time learning it - then hire someone
to do it because it’s a must if you want to reach the high numbers of streaming,
the attention and enough subscribers to build the demand for your shows and
sales of merchandise. This is a skill you need to learn or service you must buy
because these days the biggest problem for any artist is to get seen, heard and
found by the web searchers.
You can find a lot of different search engines like; Google, Bing, Yahoo! Ask
and Aol but you must be aware that they vary from country to country. You
should therefore check out what search engines you should use for your
SEO/SEM/SMO to ensure that you appear on the first page in the search result
in the countries you want to break into, especially if you aim for China, Japan
and other Asian countries or Russia, Australia etc because they might have
different values and rules that you need to know about before making your

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strategy for the specific country, find the ones you can use for your marketing
purpose: www.wikipedia.org/wiki/List_of_search_engines
If however it’s your videos that you want to be found by the searchers then it’s
the video search engines you need to concentrate on. YouTube is one of the
largest - if not the largest search engine that processes above 3 billion
searches each month and is still growing. There are hundreds of video hours
being uploaded every minute and you need to be the one that’s seen.
YouTube is bigger than Bing, Yahoo!, Ask and AOL combined, to that you can
add Dailymotion, vimeo, Liveleak and Metacafe so you really need to make
yourself a very well planned YouTube SEO strategy to monitor your efforts, by
using not only relevant but also right keywords, sentences, headline hooks,
back links etc.
Today every web user uses a search engine to find out information in the
fastest possible way. Therefore you need to make sure you know what
keywords and keywords sentence that are relevant and relates to you, your
brand and your content. Keywords are the words that searchers type into to the
search field like Google’s, to find suggestions to where they can find the content
they are looking for.
Known by most and a strategic fact, users of search engines will click on the
website links that appear in the top of the first page of the search results and
maybe also the next few on the site but that’s it (just think about your own
research behaviour). The searchers believe that the first links the search
engine suggests will be the most relevant for them, that is why it’s important for
you to have a high SEO rank value – you want – no you need to get in the top
of that first search result page to secure a marketing homerun.
A way for you to get keyword control is to start by making a list of 15 – 40
keywords that describe you or what you offer and find the phrases or the group
of words that defines you, your music, your style and the ones defining your

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personality or interests. Use those findings in your SEO campaign; thereafter
decide the 5-7 keyword phrases as your “most use in the content” list and what
different pages of your sites you plan to use your keywords.
The keyword lists that you create can be used for the search of common social
sites and people to engage with in order to reach their viewers and work on
getting them to visit your site and therefore convert them into your fans and
subscribers.
If you are unsure which words would be right for you then you can use the
Google keyword planner help:
https://support.google.com/adwords/answer/2999770. .
Next step is for you to make a list of your own and others highly link-able
content including: design, quality of content and reputation, how will you attract
web searchers to get them to push your links. Let every link you create have to
be about or connected to your site’s major keywords like; links about your style
of music, your shows, your personal style, your humour, your interests etc. so
when they visit you they get what they wanted.
Knowing about the YouTube ranking factor system is the way for you to create
the best Google and YouTube SEO and collect the right data to understand
how visitors interact with your content in the way you want them to when they
land on your page or view your video channel and if they don’t then you know
how you can optimize it for the better – it’s all about monitoring.
Web ranking systems such as: SEOMoz, Google Pagerank or Alexa are a few
of the tools used for attracting more traffic to your sites. It’s the number and
quality of the interaction to your content that is important for the ranking system.
When you perform a Google page rank check, you can find out about the
quality of your sites backlinks ( A link from an external page that refers to your
website are known as backlinks) and what inbound links you’d need to work on

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to achieve a better rating and thereby get to rank higher in the Google’s
SERPs.
An easy way to get some backlinks is to upload your music to these sites,
which will give you a nice dofollow backlinks in exchange:
1. Reverbnation.com
2. BandCamp.com
3. YourListen.com
4. NoiseTrade.com
To find out more ways of getting backlinks to rank higher visit this site:
http://backlinko.com/17-untapped-backlink-sources
You can check these sites out to find help with creating a great SEO plan:
https://support.google.com/tagmanager/answer/3281379?hl=en and
www.youtube.com/features
SEO – SEM – SMO/SMM/SM
You have to know it - to do it - to become the best!
You won’t reach your goal by creating the most beautiful website or video
channel if no one finds or sees it – However by knowing, combining and doing
your Search engine optimization (SEO) your Search engine marketing (SEM)
and your Social Media Optimization (SMO) – is the best way to make sure you
will be found and get seen!
The SEM (Search engine marketing) – Pay to earn money, found and seen:
Google search is the no. 1 on the engine ranking system with more than 60%
market share and Bing/Yahoo is the no. 2/3 on the search engine ranking
system with around 30% market share. Both offer an Ad solution to help you
pay your way to the top of the front result page. If you only go for Google and

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Bing/Yahoo you still reach more than 90% of all search engine users, where
Bing is a bit cheaper to run a campaign on than Google:
Learn more about Google: https://www.google.com/intl/en/adwords/
Learn more about Bing/Yahoo: http://advertise.bingads.microsoft.com/en-
us/help-topic/how-to/51017/how-is-bing-ads-different-from-adwords
I will shortly focus on Google since it’s the biggest so you get an idea about
how it works: Google offers two advertising programs: AdWords for you as an
advertiser (buyer) and AdSense for you as a web publisher (seller) who want to
offer your pages for adverts.
AdWords:
Google AdWords is Google’s advertising system tool. Advertisers, webmasters,
and search engine optimization specialists mostly use the service but it can
also have a high relevance for you if you have room for it in your marketing
budget.
Using the AdWords tools gives you a way to buy your web site a higher artificial
ranking in the Search Engines index system than others. Buying online adverts
is one of the best ways to promote you or your product. You can also use the
AdWords program features to reach the people who actively are looking for
information related to the music style you represent and thereby send targeted
visitors directly to your Web page.
So how does this “buy your way to the top of the FrontPage” work? Simply by
using the paying system: “Pay Per Click” and / or a “Paid placement”
(PPC/PEP), which means you pay a certain amount you have decide each click
on your ad is worth to you beside this you also pay a nominal, one-time
activation fee when using Google AdWords tool. You can play around and
make a strategy with this tool so it fits your budget and your other marketing
activities. www.google.co.uk/intl/en/adwords/start/?channel=ha

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The Google’s advertising system is built so it shows the highest payment for all
the keywords that have been added to its system and thereby how much you
have to bid to get on the top (overbid the others). To avoid paying too much you
should choose your keywords with care and avoid the most expensive ones.
The more specific you can make your keyword sentence to you, the cheaper
you get there.
The tech bit:
Google is ranking your advert by the amount you will pay per click and it holds
up against your content quality score = your position on the result page. If there
are 10 Advertisers using the keyword “Megastar” and all make a bid in
AdWords to how much they will pay per click on the Ad-Link then Google make
a list of highest to lowest bid but Google also creates an Ad relevance ranking
list of highest landing page experience to the lowest relevance to the keyword.
The lists are used by Google to find your place on the result page and to find
your price per click. The amount you will pay per click is only ranking relevant if
there are at least two advertisers whose content have equal high quality.
https://support.google.com/adwords/answer/6297?hl=en
However no matter how much you bid Google ranks the one highest that are
serving Google’s searchers with the best relevant result because Google is
known to be the search engine that delivers the best match to the search.
It’s not only important for Google search that your visitors find what they were
looking for at your landing page, it’s at least as important for you because your
visitor visit you for your headline content and should feel compelled and find
your site more impressive and relevant than your competitors before you can
convert them into your subscribers/fans.
Improving your sites so your visitors want to keep on reading, subscribe and
return is an ongoing task for you. Statistics show that only 2% of visitors
continue to read what’s written after the headlines. As you collect your own data
to get your own statistics you will get to know what works on your sites and
what you should changed.

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To ensure they “read on” and take action, as you would like them to do when
visiting your sites there are different things you can do:
1. Keep your landing page clear and simple – it’s best when you can’t
remove more from the site then you are done.
2. The less information your visitors are asked for in your call to action form
the higher the conversion rate. The rate might even be up to 80% higher
and better yet it could also decrease the cost per lead by more than
40%!
Increase it by only asking for Name and email instead of both first and
last name, phone number, etc. = ask only for what you know you actually
are going to use to connect with them, like the email for email
information campaigns – you can always ask phone no., address etc.
later when you know what to use it for and it gives you a good reason to
connect with them again.
Getting your fans e-mails is the legal okay for you to start sending them
your updates and info about you, merchandise offers, new music and
tickets to new events. Fans move from one social platform to another,
but often they keep the same email, so prioritizing marketing and contact
via mail, ensure that you stay in contact with your fans
There have been several tests showing that the colour, shape and size
of the call to action button are important because it can make the
difference between clicking on the button and not doing it. The call to
action button on your pages are the ones you want the visitors to click on
so make an A/B test of your call to action buttons choices – like the front
colour, shape, using “my” instead of “your”, what your visitors will get,
hover effects etc. any effect you can think of, to find the right one.
3. Using an online Chat tool will be more personal to your visitors, if
possible add your manager online chat, your booking agent online chat,

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your fan club or even you personally if the visitor is signed with your fan
club. The Chat tool is faster than the phone or email.
Visit the www.olark.com/ where you can learn more about the chat tools:
www.chattooltester.com/ or www.bypeople.com/online-chat-tools-for-
website/
4. Add directional cues like “Look here!” Arrows, colours, boxes etc. and
also use an Eye tracking tool to see the visitors’ directional cues. Learn
more about Eye Tracking: http://en.wikipedia.org/wiki/Eye_tracking it will
help you to place the information that you want your visitors to see or
read at the right place on your web page.
5. If you have something you can explain in an explainer video then use it
but use it wisely: it could be about lifestyle, your merchandise, your
crowd funding project, next show idea etc. It’s not the most easy tool to
use but it can be worth the effort:
www.powtoon.com/videomarketing/animated-explainer-video/ or
www.startupchile.org/how-to-diy-startup-explainer-video-for-under-300-
that-still-looks-pro/
6. Best advice: Always create a mobile landing page as the mega trend for
2015 shows that users will move to mobile platforms and leave the
computer behind.
7. Promise a good time, something unique and bring value to your visitors
maybe even fancy it up or be ridiculous = don’t take yourself so
seriously, better stand out. Visitors are looking for entertainment or to
enter into a case community but seldom to feel bad or sad.
8. Make sure your headlines and your content match what your Ad link was
saying they would find information about and the reason why they visit
you. Fool them once and they might forgive you but fooling them twice
and they will leave you and maybe start to talk bad about you.

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9. Ask personal questions like “Do you want to have a great time?” –
“Would you come on stage with me?” or “Would you help me on stage?”
etc. the question should be one they want to say yes to and relevant to
you!
10.If your campaign is about getting an audience to come to one of your
shows then use the place in your headlines like “London is the place to
be tonight – come to the Hippodrome” or “Fly to Venice and meet me” or
“EDM party going on big time in NYC” – “Santa Monica Beach is going
down tonight” - “join us we make the bass beat bad” etc.
11.Use words that easy “sells” or call to action like; Free, Discover, Secret,
and Meet the stars, for you only, never seen before, get two pay for one
etc.
12.Use humour like Kevin hart kind of humour or wording like “How to…”
“Where to….” “What to….” “Why not…”
Try using: www.aminstitute.com/headline/index.htm and be creative so your
test shows what converts your visitors the best.
Confused☺? Learn more: www.wordstream.com/articles/what-is-google-
adwords
You should also look into the other Google Ad tool like CPM and CPA before
you start paying your way to the top. Learn about your options to understand it
or if you can afford it then the best is to hire a professional to do it for you; it’s
worth the money and you can learn to do it watching how they do it.
AdSense:
If you have 100% original content on your pages, then the Google AdSense
program can be valuable for you to learn to use it because it allows you to earn
revenue from your websites.
To start you need a Google account/Gmail and then apply to be accepted and
wait for your site to be approved by Google AdSense tool = get your own

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publisher ID. This ID will be your account number for the entire social channel
platforms where you choose to allow AdSense. One important thing for getting
approved is that there needs to be room and reasons for adverts on your site.
AdSense is a free tool and it’s a simple way to monetize your YouTube
channel. It is also leaves out the hassle for you finding and convincing
individual advertisers to buy adverts on your site because when accepted by
Google AdSense you get the access to a lot of advertiser who will bid (PPC) on
the space you provide on your channel and the highest bidder wins.
Google AdSense delivers Ads targeted to the visitor who finds your type of
content interesting. The AdSense tool enhances visitors' experiences by only
including Ads that are relevant to what they see on your pages.
To learn about AdSense and how to use it to earn money - join this site:
https://optimizingadsense.withgoogle.com/course - or go to YouTube to watch
videos like www.youtube.com/watch?v=6aMP7-sTy8k.
The SEO (Search engine optimization):
There are trillions of content being published every day from all over the world
in blog posts, videos, podcasts, image, website, Ads and interactive content, so
getting your content to stand out is getting tougher. It is therefore important that
you get to know how to stand out by learning to use the tools available to you.
Mobile SEO
Since mobile Internet usage and thereby also mobile search is growing with
more than 60% annually I want to begin the SEO part with the focus on Mobile
App-store search optimization (ASO).
Mobile SEO is focused towards two players Google Play and Apple Store
(http://www.comscore.com/TotalVideo) mobile video represent at least 50% of
the global mobile data traffic and it’s still growing. Lots of the video applications
can be categorized as cloud applications like: Netflix, YouTube, Pandora and

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Spotify which allow mobile users to overcome the memory capacity and
processing power limitations of mobile devices.
The most shared on mobile cloud is: Video and Audio streaming where your
product also belongs followed by online gaming and social networking.
The metadata factor for the ranking order is the app title and therefore the use
of right keywords in a title is a must. AOS is the process of optimizing mobile
apps to rank higher in an app store’s search results and since over 50% is
found by a general browsing in an app store this is a must do. Spend the time
needed to learn and improve your ASO:
1. The Keyword in your App Title should be the one with the heaviest
search traffic, the most relevant and most used by your target audience.
Take your time to make sure it’s the right title you choose so you avoid
having to change it. Keep tracking your keywords by using
http://www.mobiledevhq.com/ with this tool you can track your search
ranking, analyze and optimize your keywords and be updated about your
competitors.
2. Make your title short and creatively unique easy to remember – only 25
characters will be shown, so write your title so it won’t be cut off in the
wrong place – make it look good if it’s cut.
3. Total number of downloads are extremely important to ASO and will get
you a higher ranking. To get more downloads you need to market your
brand and app to get higher awareness and recognition – maybe use
AdWords for this purpose.
4. Ratings and reviews are difficult but important to control. Higher ratings
means higher ranking. Be socially nice by engaging in the right places
with the right people in the right way.
To learn more about ASO: http://www.mobiledevhq.com/appstoreoptimization-
25/articles/tag or http://www.asoprofessional.com/mixergyfriends.pdf - and do
yourself a favour by doing it.

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“LAPTOP SEO”
SEO is the technical part of optimization. SEO differentiates itself by relying on
organic search results as opposed to paid search. Your website will get more
views if it has high SEO value, it does however not create engagement - only
traffic.
Start by submitting your web URL to Search Engines so they know you are out
there:
1. Google: http://www.google.com/submityourcontent/#
2. Bing: https://ssl.bing.com/webmaster/legacy/submitsitepage.aspx
(Yahoo is using Bing so by submitting your site to Bing you also submit
to Yahoo)
When your URL is submitted the search engines know your address and then
they send out web crawlers known as spiders to visit you to index your site’s
contents into the search engines index database system. The spiders follow
and add the links they find on your site and the links that they used to find your
page to the index system. They also use any text they find on your pages to
rank your site; either your title - your description - keywords or coding: like tags,
ALT tags etc. when this is done, you have taken the first step to be found by the
search engine.
As the website owner you can partly decide how Google index your website by
using the tool file “robots.txt”. You can make sure that the searchers find what
they expect to find on your site by the keywords you use and where you place
them (always in the page title – headings, text etc.) and a high amount of
relevant (not repeated) keywords for the crawlers to find on your page (=
keyword rich) so they know what your site is all about. The better you do this
the more weight it has to the search engines and the higher your ranking will be
on the search result page.

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The search engines like Google make their earnings from the use of their
search engine service (the more users the higher advert income and the higher
market value they get), it’s therefore important that the result is the most
relevant and right one for their users.
Keyword relevance for you could be the title of your song, your name, the title
and story of your song, the mood, your image, the genre, your events, where
you’re based etc. and also remember the negative relevant keywords. Where
the use of not relevant keywords would be to mention Taylor swift if she has
absolutely nothing to do with you or your content and you’re only trying to
“steal” some of the searchers of hers – it will be punished in the long run.
My Best advice: Write authentic trustworthy relevant content for your fans - do
not just stuff keywords on your website because you will lose traffic for doing it
by the search engines = they will rank you lower because of low quality or
wrong content.
Summarizing what Search Engines index and rank after:
1. Unique and meaningful page titles that are multiple keyword rich ☺
2. Have your website name (the URL) listed first in the description and
make it explain what the visitors should visit your site for. YouTube links
are clickable so adding extra links under the “Show more button” will
increase your traffic.
3. Write one 150+ words long video description with 20+ relevant keywords
for your video that viewers find below the “Show more button”. YouTube
search machines use the text attached to your video to understand what
the topic of your video is and the more YouTube search engine knows
about your videos content the better it ranks it for your target keywords
and the higher you get on the search result page.
4. Fill the title, artist name, album name, song title, genre, where to buy
tickets to your show, links to existing videos, lyrics, tour dates etc. in the
description box on your video channel. Create a tag for every relevant

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keyword like your geographical location. You find the settings in your
YouTube channel dashboard (channel settings) click defaults and add
your; terms, descriptions and links to your social media profiles, this
information will be included every time you upload a new YouTube video.
5. YouTube favors HD videos and this alone gets them a higher place in
the search results. Your sites content should be unique, specific and
high quality. No mass-produced or outdated content! You should only
create video content aimed to give your visitors a good user experience,
so they come back to see more.
6. Fresh content – If you can add news more than once a day you will climb
the rank of the unpaid search results faster if you don’t want to do that
then use AdWords and pay your way up there.
7. You can get what’s called high Link popularity if enough sites like twitter
and Facebook etc. refer to or best link to your site. It is equally important
what kind of words they use to link to your site (positive/negative). Right
keywords on many sites and you’re the king or queen. You can get the
back links or referrals by engaging with other Social media sites and
specialized forums and then get them to back link = getting others to link
back to your own website. Google love links because they represent the
important proven human involvement, which ranks higher than nearly
anything else.
8. Start to blog or Vblog and make it all about you, your interests, the music
or whatever you can write about with passion and insight and make time
to post at least new content 3 times a week. Search engines look for
indexed pages so for each time you create a blog post you get noticed.
9. Your channel strengths are decided by the content in your videos and
the interaction you get from viewers. The more interaction you get the
stronger and the higher valued by the search engines you get for:
Trustworthiness, Frequency, video freshness, Interaction, Number of
subscribers and Number of channel views Reactions and engagement
from your viewer’s comments is valued by the number of comments, the
keywords, and the reaction, thumbs up or down and Likes and dislikes.

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10.Send your link to a variety of music networks that want to add music
video content.
Best advice: Avoid broken links or wrong information, grammar or spelling
mistakes, too many ads and comment spam.
A video about Search Engines and how it works:
www.google.com/insidesearch/howsearchworks/thestory/index.html
The SMM/SM/SMO (Social Media marketing Optimization):
It’s all about getting real!
Real online people – demand real online feedback from real people
There are more tools than ever to help you when it comes to personal growth.
Sometimes you find your way into an intimate and personal conversation with
close friends and sometimes you start a global conversation. This leaves a
tremendous untapped potential for you where you literally participate in the
worldwide nerve online system. The enormous amount of users of the web
gives every living person no matter age, gender, cultural conditions or
business, a great opportunity to build awareness to any product or service they
want to – what a great opportunity it opens for all of us.
I believe that we are in a “back to the future” online state, when it comes to
getting the attention of our “customers” because today Real people demand
Real people creating useful, valuable and meaningful content for them to read,
comment and like/dislike, and people are getting more and more critical about
what they want to spend their time on.
The SMM is the personal approach and process of using social media to draw
traffic to your website and promoting your content. The focus is social signals,
user-generated communications and social networking on Facebook, blogs,
Twitter, YouTube, Google+, Google Alert etc. It’s a way of filtering out the noise
on the web and understanding what people want a lot better.

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First by identifying the unique purpose of each of the social media profiles you
decide to be visible on and how you use those tools will give you an
understanding of how each social network fits into your strategy and is useful
when creating a great media-marketing plan.
You need to control your social activities so your conversations don’t become
superficial, reduced to sending one-line messages or turn negative because
you hide behind the online social “I’m not here for real possibility. The moment
you start chitchatting, gossip or spread rumours then reconsider what you’re
doing. What a meaningful conversation is paying attention to the other person
first, keeping track of their personal concerns, adding a sympathetic messages
and getting the habit of saying things like “I’d really like to know what you think”.
“your ideas means a lot to me” etc. be personal ask questions, address topics
that mean something to you and your audience, diminish the use of “I” in your
messages, avoid being a spammer sending trivial messages because the more
repetitive and superficial your messages gets the higher the chance for you
getting blocked by those you need so much.
So the trick is that you need to get personal, share what’s important and deeply
moves or motivate you this way you attract like-minded people. If you stir up a
mass emotion that flares up impulsively you go viral. Being a great Social
Media communicator demands certain personal skills like: Empathy,
compassion, Self-esteem, Non-judgement of self and others, open-mindedness
and tolerance, self-awareness about who you are, and a clear vision.
That’s why a plan is so needed and you start by writing a mission statement for
each of the platforms stating your reason for being on the platform and how it’s
going to contribute to your business goals. The mission statements could be
something like:
1. “I will use Facebook for my fan community”
2. “I will use twitter to target my real-time updates to create engagement”

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3. “I will use LinkedIn for building my professional network to labels and
other music industry related persons”
4. “I will use Instagram for promoting, engaging and sharing cool stuff with
my fans”
5. “I will use Google+ for optimizing my SEO value of my online content to
become more visible to my fans”
6. “I will use Pinterest for sharing my images as a promotion platform
linking back to my sites”
As you get social content active, you should on a weekly basis check to see if
your performance on each of the media platforms gives you the results that you
wanted, if not you have to re-evaluate and update.
Value for money: By knowing what people are looking at and for in this highly
informed, user friendly, consumer powered and competitive online world of
content, the better you will be at creating the right content to the right platforms.
Keep in mind that today the Social Media sites are people’s access to reality
shows so the more outstanding and interesting you are the more subscribers
you’ll get and as a minimum when doing SMM you should:
1. Get personal by putting your picture and name in front of your URL
(website address), post, page, website, comments etc. to brand your
site. People want to know whom they are talking to and they look for
familiar faces when they look for information and the better reputation
and stronger personality you build the more visitors you get.
2. Share high value content for the visitor or content that makes their eyes
wide-open and make them mouse-share or talk about you.
3. Only use original material. Citations, links, reviews and testimonials from
real fans will boost your site’s reputation and trustworthiness.

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4. Add some fun and great annotations to your videos - “pop-up” words,
links or speech bubbles in your video and use the annotation to create a
clickable link within your video or you can ask your viewers to show they
like your video by encourage them to subscribe to your channel or share
it and hopefully push the like button, because this will send the signal to
YouTube SEO that your video is worth putting on the top of the front
page in search results.
5. Upload a lot of different videos even the same video in a different length
and with different intros to drive more traffic to your video channel. One
of YouTube most powerful tools to get your content viewed is the playlist
option that enables you to categorize and organize your videos. Create 1
keyword-rich playlist for official videos, 1 for Vblogs behind the scenes, 1
for your live performance/concerts, and then add the relevant videos to
each playlist.
6. Use plug-ins like the tool Tubepress to create a video gallery. Bring
colour and life to your site by adding; - images of your CD/EP, you, your
merchandise and make sure you avoid factual errors.
7. Join a lot of other online communities like LinkedIn, Magazines,
Myspace, Icloud or Quora groups to drive traffic to your web page by
communicating high content about what you do, stand for or your music
style, remember to link it to your channels where your music videos are.
8. Create a solid valuable offer (free tickets, merchandise, free song etc.) in
exchange for the visitor’s email for your use in later marketing
campaigns like email or fan nurturing, but only create campaigns that
you KNOW are of value to your visitors and not only for you!
9. You can add “?sub_confirmation=1” after your channel ID, so your
viewers are asked if they want to subscribe to your channel.

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Off-line marketing: In addition to this you can create your own branded stickers
and place them at locations relevant to you and your YouTube channel or
online communities. Remember to ask permission before placing them to avoid
negative feedback. This is a way to help spread your message live and
promote yourself to people that you might never reach.
When your community channel attracts so many viewers that it becomes a
worth-of-mouth channel – then you can sell Ads to those businesses that want
to brand themselves to your viewers and thereby earn money. Start selling Ads
by creating an Ad for your own music video as a way for you to show what you
offer and can do for a possible customer. (Create your Ad via the feature “build
an audience button”)
Hosting services:
Being active on the social media communities and platforms also means that
you will come across some hosting services, there are a lot of those and they
offer different features and different prices. Most important is the sites up time
and response time, their price and how easy they are to get in contact with.
However before deciding you should consider; which platforms features,
capabilities and cost structures you want from the video hosting you choose to
use:
The “Expensive” hosting like Sproutvideo, Oculu, Brigthcove, Wista, Vzaar and
Viddler have a large storage space, specialized video uploading and high-
bandwidth. You can customize the player to suit your branding, logo, styles and
it comes with great development tools and customer support.
The “Average” price hosting like Vidyard, Vimeo Pro is offering basic social
media integration, advanced video statistics and customizable video player with
branding options.
The “affordable” type like YouTube and YouTubes Vevo, Facebook video, Flickr
and twitters Vine video hosting service. These services don’t offer you extra

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features to customize a player, but you can embed your video on your own
website and reach a wide demographic and still have the basic metrics. You set
up a channel and get to choose some styling for your videos site.

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Social sites and homepage hosting:
Normal social communities’ sites host your content by owning it and collecting
information about you and those you engage with. That’s why online
communities like Facebook, Twitter, Snapchat and others become billion dollar
businesses.
I will recommend you to have your own private owned homepage using one of
the many hosting site like: www.wordpress.org, www.site5.com/hosting,
www.web.com, www.Ipage.com etc. because with this site you have complete
control and can’t be excluded or erased - maybe you already have your
favourite and one you know how to work, if not and you don’t know how to –
then it’s cheap to get someone to do it for you today.
Video Hosting
If you are up for building your own video hosting service and thereby get in
control of the uploaded and shared video content then that is the best solution.
You will be able to design a community as you see and want it to be and then
invite others to join your community covering music videos, games, shows,
comedy, Internet forums, blogs and other interactive entertainments just like
when you created your own radio station.
Check out http://worldtv.com/create which is a site where you can create your
own channel using web videos from YouTube, blip.tv, Vimeo, MySpace,
Livevideo, etc. - it’s friendly and flexible and comes with a playlist.
Besides creating your own YouTube channel you should also check out sites
like; Commons.wikimedia, Qik, Flickr, Tape.tv, TV UOL, DaCast, Dailymotion
Cloud, HD Share, Ustream, Plumi or Mobile Web 2.0 where video and other
mobile content can be delivered to and accessed by mobile devices.