SlideShare a Scribd company logo
1 of 20
The State of Content Marketing A Wednesday in New England @Hubspot w/ @JuntaJoe
Marketing Services Content Marketing
September 6-7-8, 2011 CLEVELAND, OH
Agenda ,[object Object]
 
The 80/20 Rule of Content Customer Content Sales Content Sales Content Customer Content
[object Object]
Content Marketing… ,[object Object],[object Object],[object Object]
Content Marketing vs. ,[object Object]
Content Marketing vs. ,[object Object]
 
Yes, we are all publishers…
Search Engine  Optimization Lead Generation Social Media
 
 
 
 
 
 
Joe Pulizzi [email_address] (216) 941-5842 @juntajoe Thank You! – Q&A

More Related Content

What's hot

Creating uniquecontent
Creating uniquecontentCreating uniquecontent
Creating uniquecontent
luckyfish72
 
content PROSe
content PROSecontent PROSe
content PROSe
mjlilly
 
About contentPROSe
About contentPROSeAbout contentPROSe
About contentPROSe
jcspivak
 
How to Plan Your Product Launch [Webinar Slides]
How to Plan Your Product Launch [Webinar Slides]How to Plan Your Product Launch [Webinar Slides]
How to Plan Your Product Launch [Webinar Slides]
Kapost
 

What's hot (20)

Content at Paul Writer
Content at Paul WriterContent at Paul Writer
Content at Paul Writer
 
8 Steps To Build Your Content Marketing Hub
8 Steps To Build Your Content Marketing Hub8 Steps To Build Your Content Marketing Hub
8 Steps To Build Your Content Marketing Hub
 
How to Perform Content Marketing Audit
How to Perform Content Marketing AuditHow to Perform Content Marketing Audit
How to Perform Content Marketing Audit
 
Evolution of Content & Digital Marketing in 2014
Evolution of Content & Digital Marketing in 2014Evolution of Content & Digital Marketing in 2014
Evolution of Content & Digital Marketing in 2014
 
messagingLAB's Summary of the Contently 2015 Summit
messagingLAB's Summary of the Contently 2015 SummitmessagingLAB's Summary of the Contently 2015 Summit
messagingLAB's Summary of the Contently 2015 Summit
 
Content Marketing 101
Content Marketing 101Content Marketing 101
Content Marketing 101
 
Creating uniquecontent
Creating uniquecontentCreating uniquecontent
Creating uniquecontent
 
5 Reasons to Try Kapost in Just 15 Minutes
5 Reasons to Try Kapost in Just 15 Minutes5 Reasons to Try Kapost in Just 15 Minutes
5 Reasons to Try Kapost in Just 15 Minutes
 
Content Marketing Essentials
Content Marketing EssentialsContent Marketing Essentials
Content Marketing Essentials
 
Content Marketing Magic
Content Marketing MagicContent Marketing Magic
Content Marketing Magic
 
content PROSe
content PROSecontent PROSe
content PROSe
 
About contentPROSe
About contentPROSeAbout contentPROSe
About contentPROSe
 
Chase McMichael
Chase McMichaelChase McMichael
Chase McMichael
 
[Webinar] Aligning Content to Strategy w/ SCIEX
[Webinar] Aligning Content to Strategy w/ SCIEX[Webinar] Aligning Content to Strategy w/ SCIEX
[Webinar] Aligning Content to Strategy w/ SCIEX
 
A Content Marketing Strategy Guide for Winning in Your Market
A Content Marketing Strategy Guide for Winning in Your MarketA Content Marketing Strategy Guide for Winning in Your Market
A Content Marketing Strategy Guide for Winning in Your Market
 
Webinar top tips for driving growth for your business
Webinar top tips for driving growth for your businessWebinar top tips for driving growth for your business
Webinar top tips for driving growth for your business
 
How to build your content strategy - 2021 update
How to build your content strategy -  2021 updateHow to build your content strategy -  2021 update
How to build your content strategy - 2021 update
 
Top 27 Content Marketing Tips for Every Modern Day Marketer
Top 27 Content Marketing Tips for Every Modern Day MarketerTop 27 Content Marketing Tips for Every Modern Day Marketer
Top 27 Content Marketing Tips for Every Modern Day Marketer
 
Integrated marketing campaign strategies
Integrated marketing campaign strategiesIntegrated marketing campaign strategies
Integrated marketing campaign strategies
 
How to Plan Your Product Launch [Webinar Slides]
How to Plan Your Product Launch [Webinar Slides]How to Plan Your Product Launch [Webinar Slides]
How to Plan Your Product Launch [Webinar Slides]
 

Similar to State of Content Marketing - New England Content Strategy Meetup

The State of Enterprise Content Marketing - 2014
The State of Enterprise Content Marketing - 2014The State of Enterprise Content Marketing - 2014
The State of Enterprise Content Marketing - 2014
Content Marketing Institute
 

Similar to State of Content Marketing - New England Content Strategy Meetup (20)

Measuring Your Content Marketing Box Office Success - A Content Marketing Wor...
Measuring Your Content Marketing Box Office Success - A Content Marketing Wor...Measuring Your Content Marketing Box Office Success - A Content Marketing Wor...
Measuring Your Content Marketing Box Office Success - A Content Marketing Wor...
 
Measuring Success Key Metrics for Evaluating Your Content Marketing Efforts.pdf
Measuring Success Key Metrics for Evaluating Your Content Marketing Efforts.pdfMeasuring Success Key Metrics for Evaluating Your Content Marketing Efforts.pdf
Measuring Success Key Metrics for Evaluating Your Content Marketing Efforts.pdf
 
The State of Enterprise Content Marketing - 2015
The State of Enterprise Content Marketing - 2015The State of Enterprise Content Marketing - 2015
The State of Enterprise Content Marketing - 2015
 
B2C Content Marketing Strategy
B2C Content Marketing StrategyB2C Content Marketing Strategy
B2C Content Marketing Strategy
 
State of enterprise content marketing 2014
State of enterprise content marketing 2014State of enterprise content marketing 2014
State of enterprise content marketing 2014
 
The State of Enterprise Content Marketing - 2014
The State of Enterprise Content Marketing - 2014The State of Enterprise Content Marketing - 2014
The State of Enterprise Content Marketing - 2014
 
Content Strategy
Content StrategyContent Strategy
Content Strategy
 
Using Content Marketing to Engage Business Owners
Using Content Marketing to Engage Business OwnersUsing Content Marketing to Engage Business Owners
Using Content Marketing to Engage Business Owners
 
Measuring Your Content Marketing Box Office Success
Measuring Your Content Marketing Box Office SuccessMeasuring Your Content Marketing Box Office Success
Measuring Your Content Marketing Box Office Success
 
What is content marketing
What is content marketingWhat is content marketing
What is content marketing
 
The Definitive Guide to Engaging Content Marketing
The Definitive Guide to Engaging Content MarketingThe Definitive Guide to Engaging Content Marketing
The Definitive Guide to Engaging Content Marketing
 
The Definitive Guide to Engaging Content Marketing
The Definitive Guide to Engaging Content MarketingThe Definitive Guide to Engaging Content Marketing
The Definitive Guide to Engaging Content Marketing
 
Marketo guide to engaging content marketing
Marketo guide to engaging content marketingMarketo guide to engaging content marketing
Marketo guide to engaging content marketing
 
Creating a Content Strategy 2016 05-10
Creating a Content Strategy 2016 05-10Creating a Content Strategy 2016 05-10
Creating a Content Strategy 2016 05-10
 
Class 08: Content Marketing
Class 08: Content MarketingClass 08: Content Marketing
Class 08: Content Marketing
 
Unlocking Success Content Marketing Examples Revealed
Unlocking Success Content Marketing Examples RevealedUnlocking Success Content Marketing Examples Revealed
Unlocking Success Content Marketing Examples Revealed
 
Content Marketing: A definitive guide for 2022
Content Marketing: A definitive guide for 2022Content Marketing: A definitive guide for 2022
Content Marketing: A definitive guide for 2022
 
The definitive guide to engaging content marketing 141111
The definitive guide to engaging content marketing 141111The definitive guide to engaging content marketing 141111
The definitive guide to engaging content marketing 141111
 
How to create engaging content for marketing
How to create engaging content for marketingHow to create engaging content for marketing
How to create engaging content for marketing
 
Good to Great Content Marketing - 6 Differences
Good to Great Content Marketing - 6 DifferencesGood to Great Content Marketing - 6 Differences
Good to Great Content Marketing - 6 Differences
 

More from Joe Pulizzi

More from Joe Pulizzi (20)

What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)
 
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
 
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisThe Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
 
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisCorona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
 
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorldMKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
 
8 Critical Thoughts for Editors and Content Creators
8 Critical Thoughts for Editors and Content Creators8 Critical Thoughts for Editors and Content Creators
8 Critical Thoughts for Editors and Content Creators
 
Six Steps to Creating a Content Brand - A Content Marketing Formula
Six Steps to Creating a Content Brand - A Content Marketing FormulaSix Steps to Creating a Content Brand - A Content Marketing Formula
Six Steps to Creating a Content Brand - A Content Marketing Formula
 
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing ProgramHow to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
 
Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)
 
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit CenterRethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
 
Content Inc. - A Working Content Marketing Model #AMANashville
Content Inc. - A Working Content Marketing Model #AMANashvilleContent Inc. - A Working Content Marketing Model #AMANashville
Content Inc. - A Working Content Marketing Model #AMANashville
 
Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016
 
Content Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityContent Marketing: The Approach and Opportunity
Content Marketing: The Approach and Opportunity
 
Content Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step ApproachContent Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step Approach
 
A Content First Business for eLearning University
A Content First Business for eLearning UniversityA Content First Business for eLearning University
A Content First Business for eLearning University
 
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
 
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups
 
How to Launch a Content-First Business
How to Launch a Content-First BusinessHow to Launch a Content-First Business
How to Launch a Content-First Business
 
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxccFive Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
 
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
 

Recently uploaded

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 

Recently uploaded (20)

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 

State of Content Marketing - New England Content Strategy Meetup