Driving Event Revenue with Content Marketing

•Download as PPT, PDF•

4 likes•6,223 views

Joe Pulizzi's keynote presentation delivered at SISO's executive forum event. Driving Event and Attendee Revenue with Content Marketing focuses on how to generate content for social sharing that will ultimately deliver more attendees to your event.

Business Technology

@juntajoe

Joe Pulizzi (@juntajoe)
Founder, Content Marketing Institute and
Content Marketing World

Co-Author, Get Content Get Customers
and Managing Content Marketing

@juntajoe

TODAY’S AGENDA
• Move Fast – 80+ Slides in 45 Minutes!
• Brief History of Content Marketing
• Some Content Marketing Research
• Our Event Model and Content
• Content Activities that Work for Us and Can
Work for You
• Q&A

@juntajoe

• Content Acceptance
• Talent
• Technology

@juntajoe

Search Engine
Social Media Optimization
STORYTELLING

Lead
Generation

@juntajoe

WHY IS THIS IMPORTANT FOR EVENTS?

Our Marketing is Fueled by Our Attendees,
Speakers and Subscribers

@juntajoe

Inside the Numbers:
2011 2012 2013 (proj)
Attendees: 600 1000+ 2000+

Revenue: $700,000 $1.3 mil $2+ mil

@juntajoe

Inside the Numbers:
2011 2012 2013 (proj)
Attendees: 600 1000+ 2000+

Revenue: $700,000 $1.3 mil $2+ mil

Marketing Costs: <$1,000 <$1,000

@juntajoe

Deliver content at all the right stages of the buying process
to attract and retain customers.

Attendees continually show positive behaviors
throughout the year - purchase, sharing, attending
web events, subscribing, etc.

@juntajoe

A Rising Tide Lifts All Ships

@juntajoe

Define Your Hit List of Influencers

@juntajoe

• Last five years
– over 300
different guest
posts,
interviews or
webinars

@juntajoe

• Well over 15,000
mentions of
#cmworld
throughout the
year.
• Actively respond!

@juntajoe

http://www.youtube.com/watch?v=Q5Tt5JSRsOc

@juntajoe

• Multiple
Videos of
all key
speakers
• Leverage
all year
long!

@juntajoe

Anyone can be a media partner…

@juntajoe

NOTE: Easier to sell content in
other forms by repackaging instead
of direct content sales.

@juntajoe

• Leverage the networks of
our media partners and
speakers
• Generally 40-50%
commission

@juntajoe

Get Uncomfortable:
If you don’t feel like
you are going to run off
the road, you are not
driving fast enough.

http://taylordowns.com

@juntajoe

Joe Pulizzi
joe@contentinstitute.com • @juntajoe on Twitter

Phases of Negotiation .pptx

nandhinijagan9867

Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore Booking Contact Details :- WhatsApp Chat :- +91-7737669865 2-May-2024(SMW) Call Girls In Model Towh Bangalore +91-7737669865 !! Best Woman Seeking Man Call Girls Service, Escorts Service in Home Hotel in Bangalore NCR 24 Hours Available Service Call Girls, Contact Us +91-7737669865 (Any Time. Any Where) Call Girls in Bangalore, Noida, Gurgaon, Ghaziabad,Sexy Indian Female Escorts Service Bangalore NCRWelcome To Bangalore Escorts Service – An All Over New Bangalore Very Sexy Hot Call Girls Agency Service Escorts In South BangaloreNCRBangalore’s No. 1 High Profile Independent Female Escorts Service. We Provide Good Quality Educated Profile At Very Regnebal Price 100% Safe And Original.We Are Provide Escorts Service All OYO Hotels ,3*,4*,5* Star Hotel And Home Flat, Apartment. Guest-House. Services In -Call And Out – Call Both Are Services Available. 24Hrs. Any Time Any Where. In All Over Bangalore Noida Gurgaon Ghaziabad Faridabad.More Information And Contact Profile Real Pic Visit Our Website City Wise Escorts Service Agency.Good Looking Cheap And Best Models Girls U Can Get Best Click On Link……Night Call Girls Now In Hotel Le Meridien Gurgaon Near Female Escort One Shot — 5000/in call (time 1 hour), 6000/out call Two shot with one girl — 8000/in call (time 2 hour), 10000/out call Body to body massage with sex- 8000/in call (time 1 hour) Full night Service for one person– 12000/in call, 13000/out call (shot limit 3-4 shots) Full night Service for more than 1 person — please contact Us —7737669865 We are available 24*7 all days of the year. Call us — 7737669865 Thank you for Visiting.

Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...

amitlee9823

Welcome to my Personal Brand Exploration Presentation! In this engaging and insightful presentation, I take you on a journey to discover the essence of my professional identity as a digital marketer. Through a blend of visual storytelling and strategic insights, I showcase the key elements that define my personal brand and highlight my unique value proposition in the digital marketing realm. In this presentation, you will: Gain an understanding of the objectives and significance of personal branding in the digital age. Explore the core values, strengths, and passions that shape my professional persona. Witness the creative process behind developing a cohesive visual identity and brand narrative. Learn how I leverage my skills, experiences, and aspirations to create meaningful connections with my audience and stakeholders. Discover the strategic approach I take in aligning my personal brand with industry trends, market demands, and future career goals. Whether you're a fellow digital marketer, a potential employer, or simply curious about the power of personal branding, this presentation offers valuable insights and inspiration. Join me as we delve into the world of personal branding and unlock the potential of crafting a compelling professional identity in today's competitive landscape.

Uneak White's Personal Brand Exploration Presentation

uneakwhite

Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

Cracking the Cultural Competence Code.pptx

Workforce Group

CALL NOW 98787-99926 CHANDIGARH BEST Call Girls in CHANDIGARH Escort Service provide Cute Nice sweet and Sexy Models in beautiful CHANDIGARH city cash in hand to hand call girl in CHANDIGARH and CHANDIGARH escorts. HOT & SEXY MODELS // COLLEGE GIRLS IN CHANDIGARH AVAILABLE FOR COMPLETE ENJOYMENT WITH HIGH PROFILE INDIAN MODEL AVAILABLE HOTEL & HOME ★ SAFE AND SECURE HIGH CLASS SERVICE AFFORDABLE RATE ★ 100% SATISFACTION,UNLIMITED ENJOYMENT. ★ All Meetings are confidential and no information is provided to any one at any cost. ★ EXCLUSIVE Profiles Are Safe and Consensual with Most Limits Respected ★ Service Available In: - HOME & 24x7 :: 3 * 5 *7 *Star Hotel Service .In Call & Out call Services : ★ A-Level (5 star escort) ★ Strip-tease ★ BBBJ (Bareback Blowjob)Receive advanced sexual techniques in different mode make their life more pleasurable. ★ Spending time in hotel rooms ★ BJ (Blowjob Without a Condom) ★ Completion (Oral to completion) ★ Covered (Covered blowjob Without a Condom)👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandigarh No Advance Only Cash On Delivery

👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...

rajveerescorts2022

Call Girls In Mahipalpur (Delhi) Call or Whataap {+91-8377877756} Escorts Provide 24×7 Available With Room ☆☆TIMINGS 24 HOURS OPENS☆☆☆ Booking Now Gentleman Only:-Call Now Best High Class Normal Call Girls Escorts Service In Delhi NCR 24-7 Hours Available Service I provide In Delhi NCR Female Escorts Sex Service 100% Customers Satisfaction Guarantee VIP Profiles Top Grade Service 100% Cooperative All round Service ꧁❤8377877756❤꧂ InCall: – You Can Reach At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation OutCall: – Service For Out Call You Have To Come Pick The Girl From My Place. We Also Provide Door Step Services. Note: – Pic Collectors Time Passers And Bargainers Stay Away As We Respect The Value Of Your Money And Time And Expect The Same From You. 8377877756. Hygienic: – Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Delhi NCR 8377877756. Place: – South Extension Nehru Place Saket Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Dwarka Karol Bagh Noida Gurgaon Faridabad All Outcall Only Hotel Service In Delhi Ncr 8377877756. We are providing. : – House Wife’s : – Private Independent House Wife’s : – Private Independent Collage Going Girls : – Corporate MNC Working Profiles : – Call Center Girls : – Live Band Girls : – Foreigners and Many More: – Independent Models Service type : – Incall Short 2500 : – Outcall Short 3500 : – Incall Night 8500 : – Outcall Night 95,00 For Pictures And Other Details Pls Whatsapp Me Otherwise Call Me Any Time Incall Outcall Both Are Services Available Door Step, House, Apartment, Guest House, Flate, All Star Hotel Available ꧁❤8377877756❤꧂ THANKS FOR VISITING. Booking 24×7 HRS

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756

dollysharma2066

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Available Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Available Easy & Fast Booking Procedure Of Navi Mumbai Escorts Call girls are ready and waiting to provide the quality essentialness that will help ease away life's tensions Navi Mumbai Escorts are regular companions of elite gentlemen and can take them places they could only dream of visiting. These ladies take great care in maintaining themselves to look appealing; visiting salons and spas regularly keeps them looking their best; their portfolios can be found online via an escort’s agency website. EXCITING OPTIONS AVAILABLE AT OUR INDEPENDENT ESCORTS Candlelight dinner Evening date Night clubs or parties Hotels or your flats Business trip Business party Stripping party Navi Mumbai Escort Service are adept at performing wild anal sex, deep throat sex and cum eating - perfect for satisfying all your sexual needs and playing any game imaginable. Affordable professional assistants are readily available and ready to assist with any situation - be it romantic date or solo night. Their beautiful appearances and striking personalities will leave you speechless, while they can accompany you to restaurants or bars where their presence will surely leave an impression.

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...

Dipal Arora

Recently uploaded (20)

Forklift Operations: Safety through Cartoons

Call Girls In Panjim North Goa 9971646499 Genuine Service

Insurers' journeys to build a mastery in the IoT usage

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx

Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...

Ensure the security of your HCL environment by applying the Zero Trust princi...

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...

How to Get Started in Social Media for Art League City

Falcon Invoice Discounting platform in india

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...

Value Proposition canvas- Customer needs and pains

Phases of Negotiation .pptx

Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...

Uneak White's Personal Brand Exploration Presentation

Cracking the Cultural Competence Code.pptx

👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...

Driving Event Revenue with Content Marketing

1. @juntajoe Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute and Content Marketing World Co-Author, Get Content Get Customers and Managing Content Marketing

2. @juntajoe TODAY’S AGENDA • Move Fast – 80+ Slides in 45 Minutes! • Brief History of Content Marketing • Some Content Marketing Research • Our Event Model and Content • Content Activities that Work for Us and Can Work for You • Q&A

3. @juntajoe

6. @juntajoe • Content Acceptance • Talent • Technology

7. @juntajoe

8. @juntajoe

9. @juntajoe

10. @juntajoe Search Engine Social Media Optimization STORYTELLING Lead Generation

11. @juntajoe

12. @juntajoe http://bit.ly/2012cmtrends

13. @juntajoe http://bit.ly/2012cmtrends

14. @juntajoe http://bit.ly/2012cmtrends

15. @juntajoe http://bit.ly/2012cmtrends

16. @juntajoe http://bit.ly/2012cmtrends

17. @juntajoe WHY IS THIS IMPORTANT FOR EVENTS? Our Marketing is Fueled by Our Attendees, Speakers and Subscribers

18. @juntajoe

19. @juntajoe

20. @juntajoe Inside the Numbers: 2011 2012 2013 (proj) Attendees: 600 1000+ 2000+ Revenue: $700,000 $1.3 mil $2+ mil

21. @juntajoe Inside the Numbers: 2011 2012 2013 (proj) Attendees: 600 1000+ 2000+ Revenue: $700,000 $1.3 mil $2+ mil Marketing Costs: <$1,000 <$1,000

22. @juntajoe

23. @juntajoe The content marketing funnel Brand Awareness Your blog, your thought leadership, webinars Lead Conversion & Nurturing Resource center, your e-newsletter, your business case, your “ROI calculators” Customer Conversion Proof points, testimonials, case studies Customer Service Reinforce the purchase Customer Upsell The community, your login page, support content Passionate Subscribers Social media, your compelling, SHAREABLE story. Managing Content Marketing: The Book

24. @juntajoe Deliver content at all the right stages of the buying process to attract and retain customers. Attendees continually show positive behaviors throughout the year - purchase, sharing, attending web events, subscribing, etc.

25. @juntajoe

26. @juntajoe

27. @juntajoe

28. @juntajoe

29. @juntajoe

30. @juntajoe

31. @juntajoe

32. @juntajoe

33. @juntajoe A Rising Tide Lifts All Ships

34. @juntajoe

35. @juntajoe

36. @juntajoe Define Your Hit List of Influencers