Content Marketing for Events

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Joe Pulizzi's presentation at IAEE Expo Expo regarding how to leverage content marketing to drive attendee signups and additional revenue opportunities.

Educación

@juntajoe

Joe Pulizzi (@juntajoe)
Founder, Content Marketing Institute and
Content Marketing World

Co-Author, Get Content Get Customers
and Managing Content Marketing

@juntajoe

TODAY’S AGENDA
• Move Fast
• Touch on Content Marketing
• Our Event Model and Content
• Content Activities that Work for Us and Can
Work for You
• Q&A

@juntajoe

Search Engine
Social Media Optimization
Content Marketing

Lead
Generation

@juntajoe

Photo courtesy WebMarketingPros.com

@juntajoe

http://contentmarketinginstitute.com/research

@juntajoe

WHY IS THIS IMPORTANT FOR EVENTS?

Our Marketing is Fueled by Our Attendees,
Speakers and Subscribers

@juntajoe

A Rising Tide Lifts All Ships

@juntajoe

Define Your Hit List of Influencers

@juntajoe

• Well over 15,000
mentions of
#cmworld
throughout the
year.
• Actively respond!

@juntajoe

• Last five years –
over 300
different guest
posts,
interviews or
webinars

@juntajoe

NOTE: Easier to sell content in
other forms by repackaging instead
of direct content sales.

@juntajoe

Get Uncomfortable:
If you don’t feel like
you are going to run off
the road, you are not
driving fast enough.

http://taylordowns.com

@juntajoe

Joe Pulizzi
joe@contentinstitute.com • @juntajoe on Twitter

Week of Sept. 9, 2013
CLEVELAND, OH

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**The 2017 version of the Slideshare hit success 10 Event Trends.*** Download the report: http://eventmb.com/10Et2017 2016 Edition can be found here: https://www.slideshare.net/tojulius/10-event-trends-2016 2015 Edition can be found here: http://www.slideshare.net/tojulius/10-event-trends-for-2015 2014 Edition can be found here: http://www.slideshare.net/tojulius/10-event-trends-for-2014 2013 Edition can be found here: http://www.slideshare.net/tojulius/10-event-trends-for-2013-15687060 2012 Edition can be found here: https://www.slideshare.net/tojulius/10-event-trends-for-2012 2011 Edition can be found here: http://www.slideshare.net/tojulius/10-event-trends-for-2011 Find Event Manager Blog on Twitter @EventMB or Facebook.com/EventManagerBlog

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Concept Makerz is a firm which is established in Delhi since 2003. With its wings spread across all major cities of the country to take care of the local co-ordination and management. With this unended journey, simultaneously we have collected a lot of experience and constantly upgraded our strengths in all areas of event execution and event management. With its wings spread across all major cities of the country to take care of the local co-ordination and management. With this unended journey, simultaneously we have collected a lot of experience and constantly upgraded our strengths in all areas of event execution and event management. With a team of young, creative, dynamic & dedicated professionals, we have pushed all areas of event management to new frontiers, whether it is artist management, product launch, Exhibition, Road-show, Fashion show, wedding planning & celebrity management. The urge to deliver more than the client’s expectations has always been our top priority. Hence, we are a “One stop shop” for any and every requirement to our wide spectrum of clients. Always our motto is to satisfy our clients in terms of providing the best services in competitive rates. For more info visit www.conceptmakerz.com

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Content Marketing for Events

1. @juntajoe Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute and Content Marketing World Co-Author, Get Content Get Customers and Managing Content Marketing

2. @juntajoe MY STORY

3. @juntajoe TODAY’S AGENDA • Move Fast • Touch on Content Marketing • Our Event Model and Content • Content Activities that Work for Us and Can Work for You • Q&A

4. @juntajoe

6. @juntajoe

7. @juntajoe

8. @juntajoe Search Engine Social Media Optimization Content Marketing Lead Generation

9. @juntajoe Photo courtesy WebMarketingPros.com

10. @juntajoe http://contentmarketinginstitute.com/research

11. @juntajoe WHY IS THIS IMPORTANT FOR EVENTS? Our Marketing is Fueled by Our Attendees, Speakers and Subscribers

12. @juntajoe

13. @juntajoe

14. @juntajoe

15. @juntajoe

16. @juntajoe