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@juntajoeJoe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing WorldCo-Author, Get Content Get ...
@juntajoeMY STORY
@juntajoe        TODAY’S AGENDA• Move Fast• Touch on Content Marketing• Our Event Model and Content• Content Activities th...
@juntajoe
@juntajoe
@juntajoe
@juntajoe                        Search EngineSocial Media             Optimization         Content Marketing             ...
@juntajoePhoto courtesy WebMarketingPros.com
@juntajoehttp://contentmarketinginstitute.com/research
@juntajoeWHY IS THIS IMPORTANT FOR EVENTS?  Our Marketing is Fueled by Our Attendees,         Speakers and Subscribers
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeA Rising Tide Lifts All Ships
@juntajoe
@juntajoeDefine Your Hit List of Influencers
@juntajoe
@juntajoe
@juntajoe
@juntajoe• Well over 15,000  mentions of  #cmworld  throughout the  year.• Actively respond!
@juntajoe
@juntajoe
@juntajoe
@juntajoe50,000 followers/fans
@juntajoe50,000 followers/fans
@juntajoe50,000 followers/fans
@juntajoe50,000 followers/fans
@juntajoe50,000 followers/fans
@juntajoe50,000 followers/fans
@juntajoe50,000 followers/fans
@juntajoe
@juntajoe• Last five years –  over 300  different guest  posts,  interviews or  webinars
@juntajoe
@juntajoe
@juntajoe
@juntajoe  NOTE: Easier to sell content inother forms by repackaging instead       of direct content sales.
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe Get Uncomfortable:  If you don’t feel likeyou are going to run off the road, you are not  driving fast enough.  ...
@juntajoe                        Joe Pulizzi    joe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013 CLEVE...
Content Marketing for Events
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Content Marketing for Events

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Joe Pulizzi's presentation at IAEE Expo Expo regarding how to leverage content marketing to drive attendee signups and additional revenue opportunities.

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Transcript of "Content Marketing for Events"

  1. 1. @juntajoeJoe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing WorldCo-Author, Get Content Get Customersand Managing Content Marketing
  2. 2. @juntajoeMY STORY
  3. 3. @juntajoe TODAY’S AGENDA• Move Fast• Touch on Content Marketing• Our Event Model and Content• Content Activities that Work for Us and Can Work for You• Q&A
  4. 4. @juntajoe
  5. 5. @juntajoe
  6. 6. @juntajoe
  7. 7. @juntajoe Search EngineSocial Media Optimization Content Marketing Lead Generation
  8. 8. @juntajoePhoto courtesy WebMarketingPros.com
  9. 9. @juntajoehttp://contentmarketinginstitute.com/research
  10. 10. @juntajoeWHY IS THIS IMPORTANT FOR EVENTS? Our Marketing is Fueled by Our Attendees, Speakers and Subscribers
  11. 11. @juntajoe
  12. 12. @juntajoe
  13. 13. @juntajoe
  14. 14. @juntajoe
  15. 15. @juntajoe
  16. 16. @juntajoe
  17. 17. @juntajoe
  18. 18. @juntajoe
  19. 19. @juntajoe
  20. 20. @juntajoe
  21. 21. @juntajoe
  22. 22. @juntajoe
  23. 23. @juntajoeA Rising Tide Lifts All Ships
  24. 24. @juntajoe
  25. 25. @juntajoeDefine Your Hit List of Influencers
  26. 26. @juntajoe
  27. 27. @juntajoe
  28. 28. @juntajoe
  29. 29. @juntajoe• Well over 15,000 mentions of #cmworld throughout the year.• Actively respond!
  30. 30. @juntajoe
  31. 31. @juntajoe
  32. 32. @juntajoe
  33. 33. @juntajoe50,000 followers/fans
  34. 34. @juntajoe50,000 followers/fans
  35. 35. @juntajoe50,000 followers/fans
  36. 36. @juntajoe50,000 followers/fans
  37. 37. @juntajoe50,000 followers/fans
  38. 38. @juntajoe50,000 followers/fans
  39. 39. @juntajoe50,000 followers/fans
  40. 40. @juntajoe
  41. 41. @juntajoe• Last five years – over 300 different guest posts, interviews or webinars
  42. 42. @juntajoe
  43. 43. @juntajoe
  44. 44. @juntajoe
  45. 45. @juntajoe NOTE: Easier to sell content inother forms by repackaging instead of direct content sales.
  46. 46. @juntajoe
  47. 47. @juntajoe
  48. 48. @juntajoe
  49. 49. @juntajoe
  50. 50. @juntajoe
  51. 51. @juntajoe Get Uncomfortable: If you don’t feel likeyou are going to run off the road, you are not driving fast enough. http://taylordowns.com
  52. 52. @juntajoe Joe Pulizzi joe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013 CLEVELAND, OH
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