Content Marketing for Events

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Joe Pulizzi's presentation at IAEE Expo Expo regarding how to leverage content marketing to drive attendee signups and additional revenue opportunities.

Educación

@juntajoe

Joe Pulizzi (@juntajoe)
Founder, Content Marketing Institute and
Content Marketing World

Co-Author, Get Content Get Customers
and Managing Content Marketing

@juntajoe

TODAY’S AGENDA
• Move Fast
• Touch on Content Marketing
• Our Event Model and Content
• Content Activities that Work for Us and Can
Work for You
• Q&A

@juntajoe

Search Engine
Social Media Optimization
Content Marketing

Lead
Generation

@juntajoe

Photo courtesy WebMarketingPros.com

@juntajoe

http://contentmarketinginstitute.com/research

@juntajoe

WHY IS THIS IMPORTANT FOR EVENTS?

Our Marketing is Fueled by Our Attendees,
Speakers and Subscribers

@juntajoe

A Rising Tide Lifts All Ships

@juntajoe

Define Your Hit List of Influencers

@juntajoe

• Well over 15,000
mentions of
#cmworld
throughout the
year.
• Actively respond!

@juntajoe

• Last five years –
over 300
different guest
posts,
interviews or
webinars

@juntajoe

NOTE: Easier to sell content in
other forms by repackaging instead
of direct content sales.

@juntajoe

Get Uncomfortable:
If you don’t feel like
you are going to run off
the road, you are not
driving fast enough.

http://taylordowns.com

@juntajoe

Joe Pulizzi
joe@contentinstitute.com • @juntajoe on Twitter

Week of Sept. 9, 2013
CLEVELAND, OH

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Content Marketing for Events

1. @juntajoe Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute and Content Marketing World Co-Author, Get Content Get Customers and Managing Content Marketing

2. @juntajoe MY STORY

3. @juntajoe TODAY’S AGENDA • Move Fast • Touch on Content Marketing • Our Event Model and Content • Content Activities that Work for Us and Can Work for You • Q&A

4. @juntajoe

6. @juntajoe

7. @juntajoe

8. @juntajoe Search Engine Social Media Optimization Content Marketing Lead Generation

9. @juntajoe Photo courtesy WebMarketingPros.com

10. @juntajoe http://contentmarketinginstitute.com/research

11. @juntajoe WHY IS THIS IMPORTANT FOR EVENTS? Our Marketing is Fueled by Our Attendees, Speakers and Subscribers

12. @juntajoe

13. @juntajoe

14. @juntajoe

15. @juntajoe

16. @juntajoe