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Content Marketing for Events

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Joe Pulizzi's presentation at IAEE Expo Expo regarding how to leverage content marketing to drive attendee signups and additional revenue opportunities.

Joe Pulizzi's presentation at IAEE Expo Expo regarding how to leverage content marketing to drive attendee signups and additional revenue opportunities.

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  • 1. @juntajoeJoe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing WorldCo-Author, Get Content Get Customersand Managing Content Marketing
  • 2. @juntajoeMY STORY
  • 3. @juntajoe TODAY’S AGENDA• Move Fast• Touch on Content Marketing• Our Event Model and Content• Content Activities that Work for Us and Can Work for You• Q&A
  • 4. @juntajoe
  • 5. @juntajoe
  • 6. @juntajoe
  • 7. @juntajoe Search EngineSocial Media Optimization Content Marketing Lead Generation
  • 8. @juntajoePhoto courtesy WebMarketingPros.com
  • 9. @juntajoehttp://contentmarketinginstitute.com/research
  • 10. @juntajoeWHY IS THIS IMPORTANT FOR EVENTS? Our Marketing is Fueled by Our Attendees, Speakers and Subscribers
  • 11. @juntajoe
  • 12. @juntajoe
  • 13. @juntajoe
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  • 19. @juntajoe
  • 20. @juntajoe
  • 21. @juntajoe
  • 22. @juntajoe
  • 23. @juntajoeA Rising Tide Lifts All Ships
  • 24. @juntajoe
  • 25. @juntajoeDefine Your Hit List of Influencers
  • 26. @juntajoe
  • 27. @juntajoe
  • 28. @juntajoe
  • 29. @juntajoe• Well over 15,000 mentions of #cmworld throughout the year.• Actively respond!
  • 30. @juntajoe
  • 31. @juntajoe
  • 32. @juntajoe
  • 33. @juntajoe50,000 followers/fans
  • 34. @juntajoe50,000 followers/fans
  • 35. @juntajoe50,000 followers/fans
  • 36. @juntajoe50,000 followers/fans
  • 37. @juntajoe50,000 followers/fans
  • 38. @juntajoe50,000 followers/fans
  • 39. @juntajoe50,000 followers/fans
  • 40. @juntajoe
  • 41. @juntajoe• Last five years – over 300 different guest posts, interviews or webinars
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  • 45. @juntajoe NOTE: Easier to sell content inother forms by repackaging instead of direct content sales.
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  • 51. @juntajoe Get Uncomfortable: If you don’t feel likeyou are going to run off the road, you are not driving fast enough. http://taylordowns.com
  • 52. @juntajoe Joe Pulizzi joe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013 CLEVELAND, OH

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