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secondcommercials.




                Written on November 2011
new advertising platform
Business Model inventor

Solution Developer / Distributor

Sales in Korea
main product




               In Online Game AD

                            in Korea
download: http://bit.ly/inonlinegamead
TVCF reminder


       ROI as GRP(TV)


Develop Analytics & Realtime Report
Working with

                       medias
                  nexon     kartrider
                            counter strike online
                            freestlye football
                            elsword

           neowiz games     slugger
                            r2beat

           nhn hangame      tetris

               kth paran    windup


               over 6M gamers reachable
Sales in Korea


                          clients

              OTTOGI          National Food&Beverage Corporation

      Cheil worldwide         Korea No.1 agency (Samsung group inhouse)

Shinhan Financial group       National Financial company
                              (Credit card, Bank, Insurance, Investment)


               BCcard         National Credit Card company
                              (No.1 in Korean Market)


                   IBK        National Bank
new project in mobile AD
Mobile AD Supplier
Mobile AD Supplier
     m.ad.s



              differentiate from CPC


              Directly connected to Sales Revenue


              Analytics from Customer Feedback & Action
download: http://bit.ly/mobileadsupplier
Singapore & Malaysia Test on December


            User Reaction    CTR & D.V delivery


   Customer receptiveness    D.V returns / conversion rate


Sales Revenue Contribution   Sales volume including D.V



With these Datum, assume expected ROI & valuate BM
Mobile AD Suppliers Search Engine
Mobile AD Suppliers Search Engine
       m.a.s.s.e


                                                                      iad
                                                                    admob
                                                                       ...
              App                        m.a.s.s.e                     ...
                                                                       ...
                                                                       ...
                                                                    m.ad.s
·ad request 1 time for multi suppliers

                                 ·monitoring multi suppliers

                                                     ·depend on receiving condition / price

                                                         ·select supplier / bypass content
plans




        ·test on 2Q 2012Y in Korea


        ·provide for Free by within 2012Y in Korea
goal




       ·destory exclusive positioning value


       ·work as public infra for new advertising model
Thank you




      contact to KWaan@secondcommercials.com

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Scm intro 1117 (eng)

  • 1. secondcommercials. Written on November 2011
  • 3. Business Model inventor Solution Developer / Distributor Sales in Korea
  • 4. main product In Online Game AD in Korea
  • 6. TVCF reminder ROI as GRP(TV) Develop Analytics & Realtime Report
  • 7. Working with medias nexon kartrider counter strike online freestlye football elsword neowiz games slugger r2beat nhn hangame tetris kth paran windup over 6M gamers reachable
  • 8. Sales in Korea clients OTTOGI National Food&Beverage Corporation Cheil worldwide Korea No.1 agency (Samsung group inhouse) Shinhan Financial group National Financial company (Credit card, Bank, Insurance, Investment) BCcard National Credit Card company (No.1 in Korean Market) IBK National Bank
  • 9. new project in mobile AD
  • 11. Mobile AD Supplier m.ad.s differentiate from CPC Directly connected to Sales Revenue Analytics from Customer Feedback & Action
  • 13. Singapore & Malaysia Test on December User Reaction CTR & D.V delivery Customer receptiveness D.V returns / conversion rate Sales Revenue Contribution Sales volume including D.V With these Datum, assume expected ROI & valuate BM
  • 14. Mobile AD Suppliers Search Engine
  • 15. Mobile AD Suppliers Search Engine m.a.s.s.e iad admob ... App m.a.s.s.e ... ... ... m.ad.s ·ad request 1 time for multi suppliers ·monitoring multi suppliers ·depend on receiving condition / price ·select supplier / bypass content
  • 16. plans ·test on 2Q 2012Y in Korea ·provide for Free by within 2012Y in Korea
  • 17. goal ·destory exclusive positioning value ·work as public infra for new advertising model
  • 18. Thank you contact to KWaan@secondcommercials.com