2. Project Description
Idea:
An online comedy series about foreigners in Poland
Team:
International Team from Poland, Spain, Argentina, Russia
Plot:
„Jesús García” is a comedy series about the adventures
of a Spaniard who moves to Warsaw. It is the first
COMEDY series to show Poland through the eyes of
foreigners.
Financing:
„Jesús García” is one of the first projects sponsored by
fans through Crowd Funding. Crowd Funding is a
system of financing with fans financially supporting the
project.
Promotion:
Facebook was the only marketing medium for the
promotion of the series and Crowd Funding.
4. Project Timeline
13 July 2013
Project Started:
Facebook Fanpage and Crowd Funding
28 July 2013
Team Started Working
10 August 2013
Shooting of Pilot Episode
02 October 2013
End of Crowd Funding
05 October 2013
Pilot Episode Premiere Party
5. Key Achiements
> 48 %
Crowd Funding
Facebook Fanbase
High Engagement Rate
Earned Media
x 4 times
21-42%
approx. 250 000 PLN
6. Facebook Marketing
Project’s only promotion was on Facebook. Media and
fans found out about the series through Jesús García
fanpage.
Fanpage grew four times from a small group of friends
to a large group of international supporters in just two
months.
Facebook allowed not only to create a Jesús García
community on Facebook, but also achieve Crowd
Funding goals with a 48% surplus of funds.
As a result on October 5, 2013 in SoHo Factory there
was a premiere party for the pilot with 350 guests.
Project attracted attention of all major media in
Poland: TV, Radio, Newspapers, Bloggers.
In Poland this is one of the first projects to be
financed through Crowd Funding and promoted on
Facebook only.
