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Social Media & Search Engines
  - Lecture @ Berghs School of Communication




@judithw
How social media is affecting your
       company's brand.
“The next generation of consumers will
 expect their brands to always be available,
 providing interactive experiences and...
Make a guess!
Youtube   Blocket
   Eniro

                                            Lexikon



     Lyrics
                           ...
Youtube   Blocket
   Eniro

                                              Lexikon



     Lyrics   Most popular words to
 ...
Youtube   Blocket
   Eniro

                                            Lexikon



     Lyrics
              People Google...
Article:
  5% of Swedish listed companies have problems with their
    brands on Google.
Article:
  5% of Swedish listed companies have problems with their
    brands on Google.
  In Sweden there are about 250...
TD
  Blog
  Blog
Phonera
  Blog
  Forum
  Forum
Nordea
  Blog/forum
10-10-20
| 14
Google likes ”Sociala Media”
Google likes ”Sociala Media”
  Good at using so-called “keywords”
  Liks comes naturally
  Google likes content that is...
Google likes ”Sociala Media”
Google likes ”Sociala Media”
Google likes ”Sociala Media”




  What others say about YOU becomes visible!
?????
  ???????????
                 ?????
??? ???????????
                   ????
     ? ???????????
                    ...
The White House
Website


Wikipedia




Flickr

Twitter




Facebook
What if you ignore
       this?
10-10-20
| 32
Exercise
Social Media, Search
Engines and Websites
Website




                          Rank

     Traffic   Mentions
10-10-20
| 38
Make it visible to Google!
SEO?
SEO – Search Engine Optimization
SEO – Search Engine Optimization

  On-site                    Off-site




Content and Keywords
Title
Meta description
URL
SMO?
SMO – Social Media Optimization
SMO – Social Media Optimization

  On-site                    Off-site




Content and Keywords
Promotion               On site                  Off site estates


                  Newsletter                          ...
THANK YOU!


@judithw
Berghs: Social Media & Search Engines
Berghs: Social Media & Search Engines
Berghs: Social Media & Search Engines
Berghs: Social Media & Search Engines
Berghs: Social Media & Search Engines
Berghs: Social Media & Search Engines
Berghs: Social Media & Search Engines
Berghs: Social Media & Search Engines
Berghs: Social Media & Search Engines
Berghs: Social Media & Search Engines
Berghs: Social Media & Search Engines
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Berghs: Social Media & Search Engines

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Lecture @ Berghs School of Communication

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Transcript of "Berghs: Social Media & Search Engines"

  1. 1. Social Media & Search Engines - Lecture @ Berghs School of Communication @judithw
  2. 2. How social media is affecting your company's brand.
  3. 3. “The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their Marketing communications." Martin Lindstrom, Brand Guru
  4. 4. Make a guess!
  5. 5. Youtube Blocket Eniro Lexikon Lyrics Google Facebook Britney Spears Aftonbladet iphone
  6. 6. Youtube Blocket Eniro Lexikon Lyrics Most popular words to search for on Google - Google in Sweden 2009. Facebook Britney Spears Aftonbladet iphone
  7. 7. Youtube Blocket Eniro Lexikon Lyrics People Google on Google ”Google”… Facebook Britney Spears Aftonbladet iphone
  8. 8. Article:   5% of Swedish listed companies have problems with their brands on Google.
  9. 9. Article:   5% of Swedish listed companies have problems with their brands on Google.   In Sweden there are about 250 listed companies of which 11 had problems."
  10. 10. TD   Blog   Blog
  11. 11. Phonera   Blog   Forum   Forum
  12. 12. Nordea   Blog/forum
  13. 13. 10-10-20 | 14
  14. 14. Google likes ”Sociala Media”
  15. 15. Google likes ”Sociala Media”   Good at using so-called “keywords”   Liks comes naturally   Google likes content that is constantly updated
  16. 16. Google likes ”Sociala Media”
  17. 17. Google likes ”Sociala Media”
  18. 18. Google likes ”Sociala Media” What others say about YOU becomes visible!
  19. 19. ????? ??????????? ????? ??? ??????????? ???? ? ??????????? ? ???????????
  20. 20. The White House
  21. 21. Website Wikipedia Flickr Twitter Facebook
  22. 22. What if you ignore this?
  23. 23. 10-10-20 | 32
  24. 24. Exercise
  25. 25. Social Media, Search Engines and Websites
  26. 26. Website Rank Traffic Mentions
  27. 27. 10-10-20 | 38
  28. 28. Make it visible to Google!
  29. 29. SEO?
  30. 30. SEO – Search Engine Optimization
  31. 31. SEO – Search Engine Optimization On-site Off-site Content and Keywords
  32. 32. Title Meta description URL
  33. 33. SMO?
  34. 34. SMO – Social Media Optimization
  35. 35. SMO – Social Media Optimization On-site Off-site Content and Keywords
  36. 36. Promotion On site Off site estates Newsletter Images Relevant share options RSS Article Movies Social Newsroom core PR Services keyword RSS RSS Our blogs Search friendly permalinks Presentations Notifications Trackbacks Our RSS Documents Notifications LinkedIn Group Podcasts Related articles within RSS Other blogs keyword cluster Applications Wikipedia Bjornalberts.com
  37. 37. THANK YOU! @judithw

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