6. SOCIAL MEDIA = MASS MEDIA
Facebook - 500 Million Users
Twitter - 17 Million Users (but they’re connected)
Sunday, October 17, 2010
7. TIMES THEY ARE A CHANGIN’
Customers are:
Armed - http://www.truecar.com/index.html
Connected - search.twitter.com
Empowered
Sunday, October 17, 2010
8. IS IT REALLY THAT
DIFFERENT?
4 p’s ?
Sales Process?
Customer Service?
Sunday, October 17, 2010
9. THINK BACK
How have things changed for you?
As Sales People?
As Customer Service Providers?
As Managers?
Support Workers?
Sunday, October 17, 2010
12. BROADCAST VS DIALOGUE
Compare these two twitter accounts. Who would
you rather be friends with?
http://www.twitter.com/japadog
http://www.twitter.com/dragontruck
Sunday, October 17, 2010
13. CUSTOMERS WANT MORE
70% of customers want access to company experts
and support via Social Media
57% of customers feel company use of Social Media
will improve their loyalty.
Companies should be monitoring Social Media for
feedback. ( aka. Listening )
Sunday, October 17, 2010
14. PEOPLE WANT PEOPLE
Users prefer to connect with people
Connections with companies or brands usually
involve a clear value exchange
but...
Sunday, October 17, 2010
16. ANYONE LIKE WINE?
Meet Gary V
http://tv.winelibrary.com/
Sunday, October 17, 2010
17. BARRIERS
What’s standing in your way?
Sunday, October 17, 2010
18. 6 OPPORTUNITIES
6 ways your dealership, or even you, can use Social
Media to your advantage
Sunday, October 17, 2010
19. 1. MANAGE YOUR REP.
People are talking online, whether you’re listening or
not.
Why not start by listening?
Sunday, October 17, 2010
20. FREE LISTENING TOOLS
Google.com/alerts
search.twitter.com or tweetbeep.com
Collecta.com
Boardreader.com
paid options include Scout Labs, Radian 6 and many
more.
Sunday, October 17, 2010
21. WHY SHOULD YOU LISTEN?
What sort of information is valuable to you?
Sunday, October 17, 2010
22. 2. SERVICE YOUR CUSTOMERS
If a customer complains or reaches out via twitter or
facebook, are you able to provide the same level of
service as on the phone?
Sunday, October 17, 2010
24. UNFORTUNATE EXAMPLES
Dominoes Gross Out
Comcast Repair Man
Dell Hell.
Sunday, October 17, 2010
25. 3. DIRECT PUBLIC RELATIONS
Access to consumers without a middle man
Easier access to reporters and/or bloggers
Leverage other audiences.
Sunday, October 17, 2010
26. DIRECT PUBLIC RELATIONS
is this good or bad?
HARO - Help a Reporter Out
Pitch Engine - New Press Releases
Blogs - Post, comment, share
Twitter - create a PR list
Sunday, October 17, 2010
27. 4. BRAND COMMUNITIES
Join vs. Create
Actively engage and add value.
Build Loyalty
Sunday, October 17, 2010
28. 5. INBOUND MARKETING
Use multiple channels to drive customers to your
online assets.
Offer over value exchange for contact info
Begin dating process.
hubspot.com
Sunday, October 17, 2010
29. 6. THOUGHT LEADERSHIP
Publish
Positive Networking
Educating not Selling
Adding value - don’t withdraw to early.
Search matters.
Sunday, October 17, 2010
30. QUESTION CHECK
How are we doing so far? Any burning questions?
Sunday, October 17, 2010
31. GROWING MY NETWORK
Everyone starts at Zero. Well almost everyone.
@aplusk
Sunday, October 17, 2010
32. WHERE IS THE VALUE
Is it # of followers that matter?
All about an audience ( that hopefully talks back )
Social Media Cocktail Party
Sunday, October 17, 2010
33. DEAL A DAY SITES
Groupon now valued at $1.4 B
Why?
www.groupon.com
www.teambuy.com
Sunday, October 17, 2010
34. USED CAR DEAL SITE?
now that could be fun.
Sunday, October 17, 2010
35. PROMOTIONS + CONTESTS
Great way to grow attention around brands
Offer based -
Experience based -
Co-creation based -
Sunday, October 17, 2010
36. CONTEST TIPS
Clearly define the action you want a user to take
Have a set timeline
Make it easy to share
Experiences outweigh discounts
http://www.islandreefjob.com/
Sunday, October 17, 2010
37. LEVERAGE OTHER
AUDIENCES
Guest Post
PR Outreach
Build Ambassadors and friends
Be a good community member
Ads
Sunday, October 17, 2010
38. MEASUREMENT
How do you measure ROI of networking events?
of PR and branding?
Sunday, October 17, 2010
39. MEASUREMENT OPTIONS
Overall Brand Recall
Profit
RT’s, @’s, engaged discussions, links, who links
subjective.
Sunday, October 17, 2010
40. TIME TO START
Personal Brands of your employees matter as much if
not more than your Corporate Brand in Social Media.
Scary? or a huge opportunity?
http://twitter.zappos.com/
Sunday, October 17, 2010
41. CONNECT AROUND
PASSIONS
Cross Country Skiing made me $$$
People want to connect with people.
I probably won’t follow a Car Salesman, but I will
follow a Photography enthusiast who is a car
salesman.
Sunday, October 17, 2010
42. ENCOURAGE STAFF
To connect around their passions
Use social media in their free time
Talk about things that are interesting to them.
Sunday, October 17, 2010
43. CORP. ACCOUNTS
Have a clear strategy. Are we here to
Increase Loyalty?
Build Sales?
Learn?
Sunday, October 17, 2010
44. CORP. ACCOUNTS
Have a Social Media Policy. What is and isn’t
appropriate?
Better to set the ground rules early.
4hourworkweekblog.com
Sunday, October 17, 2010
45. WHAT’S YOUR #1 THING
We all know and love features and benefits, but
what’s the one thing that make your organization
different from the rest?
to view a great worksheet visit farmdigital.com/ram
Sunday, October 17, 2010
46. TOOLS TO SPREAD YOUR
THING
Blogs
Info Networks - twitter, RSS feeds
Social Networks - FB, LinkedIn
Social Bookmarks, Forums
Real Life
Sunday, October 17, 2010
47. BLOGGING
Personal World Wide Publishing Platform (RSS)
Choose wisely ( WP, Posterous, Tumblr )
Value in audience, links, SEO
Link out ( a great way to back pat )
Skin in the game.
Sunday, October 17, 2010
48. TWITTER
info network. only 22% of all connections are
reciprocated
140 charachters
the professional network
Sunday, October 17, 2010
49. 5 KEYS TO A POWERFUL
TWITTER ACCOUNT
use your real name ( mine is gone, ouch! )
Use your real picture, and don’t change it often
Include a URL - more info
don’t protect your updates
Follow / Following Ration matters
Sunday, October 17, 2010
51. 5 FACEBOOK TIPS
Your company should have a FB page
Use the tools provided
custom landing tab
link in info box
fill out profile completely
Ads are Awesome, but keep it local.
Sunday, October 17, 2010
52. AWESOME FB TOOLS
FBML
Involver or North Social
Wildfire Contest Platform
Sunday, October 17, 2010
53. LOCATION BASED APPS
4square.com
Facebook Places
Key is to offer some value in exchange for checking
in.
( not quite mainstream yet, but on its way )
Sunday, October 17, 2010
54. OTHER POWERFUL TOOLS
Social Bookmarks - Digg.com, Delicious, Reddit.
Forums and Club pages - www.bcbimmers.co etc.
Flickr
YouTube
any we can add?
Sunday, October 17, 2010
55. WHAT’S NEXT?
The next big thing? Probably a lot of little things.
Sunday, October 17, 2010
