Just kidding about the 87%. But we’re mostly like everyone else.
Once brands discover their voice entering into social media, they can build honest relationships with their consumers. That means turning to them for advice on how your business can perform better. Crowd sourcing can mean small changes that equal big differences in your customers lives..Devo consulted their fans digitally on every aspect of their upcoming album, thus guaranteeing a record their community would love.
When we launched our customer service on twitter account, we tried to be a bit more human than that. So one of the things we did was put my face on the page. To HUMANIZE the experience. But we did that right before we mailed 12 million letters raising the interest rate on your credit cards.
Even with all this excitement of social media, there’s still a lot of questions that need answ3ered. For example. Miley Cyrus deleted her twitter account, but yet her tweets live on. Us gov to now archive social dataWhat will the long-term reaction be to using consumer data? What about privacy?Brands exploring new ways to use, store & analyze social data against there customer base
Social Business:Telling a Few Truths, Debunking a Few MythsJaime PunishillGlobal Head of WM Digital Distribution & Content Strategym2c2012@jpunishill
“You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media. The old media was PAY to PLAY. Now you get back what you can authentically put in. You’ve got to be willing to PLAY to PLAY.” Alex Bogusky, CP&BBUT are you ABLE to PLAY w/o being Nestle?
Your control functions are not these guyYou can’t value LOVE, but you can put a price on divorce
More lessons learned • This is a cultural • Social business vendors are transformation, understand not yet ready for scalable your organization’s tolerance primetime for openness • Don’t underestimate how • Don’t underestimate the time different this is from BAU you’ll need to evangelize (e.g. VA, Twitter API, profanity) • Every group has to staff • Expect to help everyone else • Social Business is NOT real do their job – if you actually time want it done in a way that is • Social Business is not FREE usable for something new like social media