100504 iir soc med_day2

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  • Welcome, I am Jaime Punishill, I’ll be your conference chairperson for the next two days. It’s great to be back in Boston. I worked and lived here for about a decade before I moved to NY 4 years ago, and actually stayed in this hotel when it first opened and there was literally nothing else around here.
    In fact there are quite a few ex-Bean town residents here today. And for you locals, I’d like to point out that since our arrival yesterday afternoon, the Celtics won. The Bruins won. The Sox blew out the Angels. And the water is drinkable again. Coincidence? I don’t think so. Glad we could help.
    It’s an honor to be hosting such a distinguished roster of speakers. I am going to spend the next 15 min or so setting the stage and getting you ready and excited for a great 2 days.
    A year ago, if you had tried to put this conference together, you couldn’t have found all these speakers. Some like me, didn’t have their current jobs – in fact their jobs didn’t exist. I took my job as head of social media last September, and became the face of Citi in Social media.
  • 100504 iir soc med_day2

    1. 1. 1 Social Media & Community 2.0 Strategies #socialc20 May 2010
    2. 2. Experiment, Learn, Adapt Listen along the way…
    3. 3. If you are going to listen, ACTUALLY listen
    4. 4. Leadership is changing • Be open • Command, not control • Adapt organizationally
    5. 5. Metrics matter. A lot. • No right metrics • Meaningful to your leaders • Examples abound
    6. 6. Social crosses the “T”
    7. 7. Social media must die – social is a prism on your company

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