This document analyzes the results of a questionnaire given to an audience to gather their views and opinions on movie trailers, posters, and magazines. The sample included 21 people of varying ages, genders, and employment statuses. Key findings include that the majority of the audience is over age 15, prefers movies priced under £10, and watches films regularly in cinemas. Common thriller themes like being jumpy or having supernatural elements were popular. When designing promotional materials, the audience preferred bright colors, intriguing layouts, and strategically posed models. They responded best to a se7en movie poster due to its colors and poses mirroring the film's themes. Based on these insights, the document proposes creating promotional content for
2. Aim and purpose.
• I created the questionnaire so that I could get an
idea of what my audience would expect, gathering
information on their views and opinions.
• I gather a sample population of 21 people. The
sample consists of candidates of both genders,
from a range of ages and different employment
statuses. The information gathered will be the
source of what I will base my movie trailer, poster
and magazine cover on.
3. My audience.
• I chose not to include too many people under the
age of 17 as the age rating on the majority of thrillers
are 15+, therefore I didn’t think that their results would
be relevant, however I did include some as by the
time I have made the trailer, they could be of age. I
tried to keep the ratio od males to females as even as
possible so that I didn’t get any one-sided results.
When I asked them about their employment status, I
gave them the option to select more than one if they
needed. The reason for this is some people have a
part time job and are in education at the same time.
The results show that the majority of people I asked,
will have some form of income, therefore allowing the
to purchase the film/a viewing.
under 16
14%
17-20
57%
21-25
14%
26-30
5%
31-35
5%
36-40
0% 41+
5%
Age
10
11
9.5
10
10.5
11
11.5
male female
Chart Title
Series18 7
11
1 1
full time
employed
part time
employed
in education unemployed retired
Employment Status
4. Distribution.
• Looking at the results on distribution, I can see that the most popular
form of watching movies is in the cinema. When I create the movie
trailer and poster, I am going include some way of telling my
audience that they will be able to view the film in the cinema. 76% of
the people I asked live in Harlow which means that it wont be a
problem for them to access a cinema. Furthermore as most of my
audience is from Harlow, I will aim my advertising in that area for it to
be most effective. I don’t think it will be too hard for me to get
people to watch the movie trailer as nearly all of then watch films
regularly, however a small amount do not. One of the people I asked
said that they only watch movies when travelling, therefore I will
need to make the trailer, poster and magazine cover as attractive
and eye catching as possible. Furthermore, to draw as many people
towards the movie as possible, over 50% would want the film to be
under £10. This is great as it will be more affordable, but on the other
hand it means that there wouldn't as be much funding going into the
production and the quality wouldn’t be as high.
0 2 4 6 8 10
once a month
2-5 times
over 5 times
every few months
never
Buying
Series1
harlow
76%
roydon
10%
london
14%
Location
cinem
a
33%
tv
24%mobile
phone
10%
tablets
14%
PC
14%
Other
5%
Platforms
under
£10
52%£10 to
£15
29%
£16 to
£20
9%
over £20
10%
Pricing
5. Main task.
• For me to decide on which font to use, I gave the audience some examples. The most
popular font was . Because they thought it was the best font to
use in the genre, I will use it and hopefully this will cause more people to want to watch
the trailer. I also asked them how they would want the plot to be or what the themes are.
The most popular theme was for it to be jumpy, however I am also going to include an
open ending which is the second highest choice. The Sixth Sense was the most popular
film choice for a thriller. I am going to use the idea of having supernatural element in the
film. I will incorporate this into the trailer by not showing the antagonist, but only the
effects of it. Furthermore the second most popular film was se7en which is where a
detective has to solve a series of murders. One of the major themes of this film is that they
use characters and events that the audience can relate to with their own lives.
1 3
0
10 3 3 1
Fonts
jumpy
twist
lotsofsound
minimal…
openended
>1story
6
3
4
1
5
2
Themes
0
5
10 5 4
1 3
6
2
Charlemagne std bold
Favourite Thrillers
6. Magazine.
• I gave the audience 6 different magazine covers to choose from
and the asked them why they chose it. Magazine 2 got the most
votes and the most popular reason for choosing a magazine was
the colours. I think they chose this as the background image is
dark and mysterious whereas the front image consists of more
royal gold and red colours. This could be representing a battle
between two sides, good and evil, or showing their
personalities, one empty and one pure/full. Furthermore layout
was also a very popular choice so I will mainly focus on the colours
and layout when creating the magazine cover. I will not ignore
the model and text however they are not as important in the eyes
of my audience.
1
10
3 2 3 2
0
10
20
mag 1 mag 2 mag 3 mag 4 mag 5 mag 6
text/fon
t
19%
colours
38%
layout
24%
pose
19%
Chart Title
7. Poster.
5
9
7
option 1
option 2
option 3
• The most popular poster was se7en and they
chose this mainly because of the colours. The
poster is mainly yellow however there are
darker areas in the image, making the
audience curious to what happens. The pose
of the models was also a popular choice
and I think they did this because of the two
faces mirroring each other, where in the film
the one on the left is said to represent
people and the character on the right to be
god. By them choosing se7en this could link
to the popularity of the film, therefore the
poster plays a huge role in the potential
success of the film. Flight Plan was the
second most popular choice however this
has much brighter and more peaceful
colours. This directly represents the nature of
the film as se7en consists of murders and
death whereas Flight Plan doesn’t.
2
8
5
6
text/font colours layout pose
8. Conclusion.
• Overall I have found out that my audience will be
over the age of 15 and have some form of income.
They will want the pricing to be under £10 and
watch films regularly, therefore they will want to buy
as many films per month, for as cheap as possible.
They will want to view the film in a cinema they also
like to stick to normal thriller themes and have some
form of supernatural or historic sense. They also
prefer images to be full of colour a strategically laid
out. Saying this some of them chose for other
elements such as pose and positioning of the
models.
9. Proposal.
• I am going to create a product that is aimed at 15+, and price it under £10 as
this was the highest preference. This means that I will need to look at some
conventional magazine covers, posters and movie trailer that are all in that
age rang so that when I create mine it is appropriate for that age. As most of
my audience is located in Harlow, I will aim most of my advertising there, and
not concentrate on the surrounding areas as much. I will wither use the font
Charlemagne std bold or one similar as it was the most popular to the audience
and I believe that I will strongly relate to my genre. I will try to make the trailer
as tense as possible, therefore it will be more surprising/jumpy and make the
audience want to question the story on what will happen, therefore making
them want to see the full feature. On both the magazine cover and poster, I
will use brighter colours that bring out the main object and contrast that with
a darker background or scenery. These will have to relate to the trailer so that
my audience can see a clear relation between all three texts. I have also
noticed that a lot of golden colours are popular with my audience, therefore I
want to include that in all of my creations.
