1. THINKING ABOUT
the
CTA
Learn all you need
to know about the
CTAs
and the impact in
your performance as
#INBOUND
Passionate
Now is your turn…
FIND YOUR LIMITS
José L. Giráldez
Hunter of Customers &
Added Value Provider
13. CTA’s PLACEMENT
Homepage
• One educational, on the top of your homepage (top of the funnel )
• Another educational CTA elsewhere on your homepage (middle of the funnel )
• A final CTA on your homepage (a marketing qualified offer)
• All homepage CTAs should align with and be relevant to your customer personas
Blog Articles
• Every blog article should include at least one educational CTA (top of the funnel )
• Another CTA either within the article as a text-based CTA or at the end of the article
as an image-based CTA.
• Place one to three CTAs in the sidebar of your blog (Educational - top of the funnel )
Product / Service Pages
• Every product/service page should include two or more CTAs.
• One CTA should be educational, placed above the fold (top of the funnel )
• One CTA should be a marketing qualified offer.
• If the page is long, repeat these CTAs at intervals throughout the page.
39. José L. Giráldez
Hunter of Customers
& Added Value provider
Athos-world
http://es.linkedin.com/pub/jose-l-giraldez/6/a08/0
GiraldezGo
+34 916419116
jose-madrid.es@googlemail.com
If you quit nobody will care, but you will always know it!!
Some of the graphics come from public documents or web sites, and have been used with the sole intention of
delivering the messsage There are no commercial purposes behind this document