PAYLESS SHOESOURCE MARKETING STRATEGY<br />By: Jasmine Winton<br />
PAYLESS SHOESOURCE <br />COMPANY OVERVIEW<br />
Challenges & Goals<br />You aren’tcool unless you buy thinks I wear.<br />Little do they know…<br />You can get a similar ...
Let’s Integrate!<br />FACEBOOK<br />TWITTER<br />SCVNGR<br />
Facebook. The ultimate social network.<br /><ul><li>Share weekly/monthly deals
Direct links to store website
Reward customer interactivity
Build a strong relationship with consumer and brand</li></li></ul><li>Follow Me. Tweet, Tweet. <br /><ul><li>Announcing we...
Twitter contests
Be responsive to the consumers (followers)
Creating links for the store’s website
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NMDL presentation - Payless

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Payless Marketing Strategy

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NMDL presentation - Payless

  1. 1. PAYLESS SHOESOURCE MARKETING STRATEGY<br />By: Jasmine Winton<br />
  2. 2. PAYLESS SHOESOURCE <br />COMPANY OVERVIEW<br />
  3. 3. Challenges & Goals<br />You aren’tcool unless you buy thinks I wear.<br />Little do they know…<br />You can get a similar styled product for sometimes 1/10th of the cost. <br />
  4. 4. Let’s Integrate!<br />FACEBOOK<br />TWITTER<br />SCVNGR<br />
  5. 5. Facebook. The ultimate social network.<br /><ul><li>Share weekly/monthly deals
  6. 6. Direct links to store website
  7. 7. Reward customer interactivity
  8. 8. Build a strong relationship with consumer and brand</li></li></ul><li>Follow Me. Tweet, Tweet. <br /><ul><li>Announcing weekly/monthly deals happening in the store & on the website
  9. 9. Twitter contests
  10. 10. Be responsive to the consumers (followers)
  11. 11. Creating links for the store’s website
  12. 12. Promote certain fashion blogs </li></li></ul><li>Blogs. Track the trends.<br />What’s Hot.<br />What’s smart. <br />
  13. 13. Show up. Check in.<br />SHOW UP.<br />DO CHALLENGES.<br />EARN REWARDS.<br />
  14. 14. Google Adwords.<br />Site Traffic.<br />Click. Click. Click. <br />
  15. 15. Metrics of success.<br /><ul><li>Monitor site traffic
  16. 16. Clicks with Google Adwords
  17. 17. Analyzing customer feedback and interaction </li></li></ul><li>Show me the money. <br />Budget and Timeline.<br />PEAK SEASONS<br /><ul><li>Back to school (August)
  18. 18. Cruise season (February)
  19. 19. Major season change (Winter & Summer)</li></ul>BUDGET DIVISIONS<br />

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